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Indiegogo

Online crowdfunding and rewards-based platform.

Overview

Indiegogo is an online crowdfunding and pre-order platform where creators raise money from the public to launch projects across technology, hardware, design, games, film, music, and more. Campaigns run on a page with a funding goal and offer rewards to backers; after the campaign, creators can continue collecting late pledges and pre-orders, turning it into an ongoing sales channel. It earns a platform fee on funds raised and charges payment processing fees, while providing tools to help campaigns run and promote. Its goal is to help ideas reach market by funding them through public support and sustaining sales after a campaign.

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About Indiegogo

Simplify's Rating
Why Indiegogo is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareFinancial ServicesConsumer GoodsEntertainment

Company Size

51-200

Company Stage

Series B

Total Funding

$56.5M

Headquarters

San Francisco, CA

Founded

2008

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Simplify's take

What believers are saying

  • Gamefound integration added 20-plus payment methods and better analytics in 2026.
  • Indiegogo’s October 2026 help pages show active product development and support cadence.
  • Late Pledge and pledge manager tools extend revenue after campaigns, improving creator retention.

What critics are saying

  • Indiegogo now depends on Gamefound technology, creating platform-control risk by 2027.
  • Fixed-goal campaigns and Express Crowdfunding make Indiegogo less differentiated than Kickstarter.
  • If tabletop discovery stays dominated by Gamefound, Indiegogo becomes an emptied traffic shell.

What makes Indiegogo unique

  • Gamefound migrated Indiegogo on October 16, 2025, unifying tooling and checkout.
  • Indiegogo still spans tech, design, film, and arts beyond Gamefound’s tabletop core.
  • Late Pledge and integrated pledge management monetize post-campaign demand, not just launches.

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Funding

Total Funding

$56.5M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
$45M
$65M
$100M

Growth & Insights and Company News

6 month growth

-7%

1 year growth

-15%

2 year growth

-12%
PetaPixel
Aug 19th, 2026
World's first flying pocket camera quickly raised over $230,000 on Indiegogo.

World's first flying pocket camera quickly raised over $230,000 on Indiegogo. Aug 19, 2026 When HoverAir announced the world's first flying pocket camera, the Versa, late last month, it did so with relatively few details. Now the unique new camera has fully launched on Indiegogo, bringing with it a wealth of new information. With 59 days left in the campaign, HoverAir has already raised over $230,000 at the time of writing. The Versa's primary selling point is that it looks and behaves like a relatively straightforward content creator gimbal camera, like a DJI Osmo or Insta360 Luna. It has a gimbal camera on top, a small display, and a few on-device controls. However, what sets the Versa apart is that users can attach wings directly to its sides; inside these wings are four propellers that turn the Versa into a self-flying drone that tracks the user. HoverAir is no stranger to self-flying drones, as that is what the company is best known for. It even has a water-friendly model, the Aqua, the world's first waterborne self-flying drone. The HoverAir Versa is the company's first foray into a content creator-style pocket camera, though it admittedly serves a very similar target audience to the company's other products. Like HoverAir's other cameras, the Versa is built around simplicity and ease of use. "Change from handheld mode to flying in seconds," HoverAir promises. "Slide down the sliding cover, attach Versa to the Flight Kit, unfold the wings, and take off." The Versa's "cinema-quality" 3-axis gimbal camera features a Type 1/1.3 image sensor and promises "17.5 stops of dynamic range." It's quite a lofty promise. It utilizes AI to improve image quality, particularly in low-light situations, promising cleaner video. It remains to be seen whether this AI noise reduction delivers natural-looking results or ends up overly smooth, a common issue on cameras with relatively small image sensors like this. The camera can record full Open Gate video with its 4:3 image sensor, making it easier for users to crop videos for a wide variety of social media applications, including 16:9 for YouTube or 9:16 for Instagram. When used handheld, the built-in lens has a 19mm equivalent focal length. When in aircraft mode, it is slightly wider, equivalent to a 16mm lens on a full-frame camera. The lens has an f/2 aperture and can focus as close as 0.1 meters (3.9 inches). HoverAir notes that the standard ISO range is 100-12,800, although with AI Night Enhancement enabled, the maximum ISO is 25,600. The HoverAir Versa captures 12-megapixel still photos in JPEG only and 4Kp60 video. HDR and H-Log video recording modes are limited to 4Kp30. The camera's Dolly Zoom mode is also limited to 4Kp30, but the Spin ("Inception") Mode shot is available at 4Kp60. Versa uses AI to frame and track subjects automatically. It can also orbit a scene and rebuild it using 3D Gaussian Splatting, creating a 3D model of a space that can be shared as an interactive 3D file. Video Player As for its flying specs, the HoverAir Versa can fly up to 36 kilometers per hour (22 miles per hour) and can fly up to 15 meters (49.2 feet) above the ground. It's not a traditional drone in any real sense, as it is designed to record people on the ground. Pricing and availability. The HoverAir Versa is available to back now on Indiegogo, starting at $449 for the Pocket-Only version and $629 for the FlyMore Combo with the Flight Kit, extra battery, charger, and protective accessories. There's also the Creator Combo for $799. This includes ND filters, a case, a suction cup mount, and a compact tripod. Some of these prices are only available for the first 48 hours of the campaign, which ends at 12 PM EDT (9 AM PDT) on August 20. HoverAir expects mass production to begin next month ahead of an October delivery. Image creditsHoverAir Affiliate Disclosure PetaPixel articles may include affiliate links; PetaPixel may earn a commission if you buy through one. Love PetaPixel? Unlock Premium Perks. Discussion

South China Morning Post
Jun 27th, 2026
Chinese startup raises $2.7M for AI-powered laser mosquito zapper, but production delayed to August

Photon Matrix Lab, a Chinese startup from Changzhou, has raised $2.7 million on Indiegogo for its AI-powered laser mosquito zapper, far exceeding its initial $20,000 target. The portable device uses an AI vision module and lidar to detect and eliminate mosquitoes mid-flight. The company has attracted over 4,000 backers from more than 50 countries, each paying around $630 for the device. Chief technology officer Li Ran credits China's mature local supply chains for enabling the startup to repurpose industrial technology like low-cost lidar for consumer use. However, mass production has been delayed until August as the company navigates complex sensor calibrations and Western safety regulations. The startup initially planned deliveries for early summer.

PR Newswire
Dec 29th, 2025
Korean startup raises $854K for $49 gesture ring as 8,200 backers bet on AR interface future

Korean AI startup CoX Space has raised $854,000 from 8,200 backers across 60 countries for VANZY, a $49 ring-shaped controller that enables mid-air gesture controls as an alternative to touchscreens. The company positions the device as an interface solution for the augmented reality glasses market, projected to reach $450 billion by 2030. Version 3.0 is now shipping to backers following nine successful crowdfunding campaigns on platforms including Kickstarter, Indiegogo, Makuake and Wadiz. The gesture-based interface is currently used daily by 7,600 people worldwide. CoX Space aims to establish its technology ahead of the anticipated wave of AR glasses adoption in the coming years.

Greenville Business Magazine
Jul 24th, 2025
Gamefound Acquires Indiegogo for $3B

Gamefound has acquired Indiegogo, merging their platforms to enhance global crowdfunding. Indiegogo, with 38 million members and nearly $3 billion raised, will integrate with Gamefound's advanced technology. Gamefound, a leader in board game crowdfunding, raised $165 million in 2024. This partnership aims to create a powerful, creator-focused platform, offering improved tools and transparency for creators and backers. For updates, visit indiegogo.com or gamefound.com.

PR Newswire
Jul 24th, 2025
Gamefound Acquires Indiegogo: A Groundbreaking Leap Forward for Global Creativity and Creator Empowerment

/PRNewswire/ -- Two of the world's most innovative crowdfunding platforms, Gamefound and Indiegogo, today announced a partnership that will reshape the future...

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