Indiegogo

Indiegogo

Crowdfunding platform for campaigns and equity

Overview

Indiegogo is a global crowdfunding platform that helps people fund a wide range of projects, from tech to creative works and social causes. It offers two funding models: Fixed Funding (all-or-nothing) and Flexible Funding (keep contributions). It also features InDemand to keep raising funds after campaigns end, plus an Experts Directory and equity crowdfunding since 2016 via MicroVentures. Its goal is to democratize fundraising and connect campaigns with backers and service providers.

About Indiegogo

Simplify's Rating
Why Indiegogo is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$56.5M

Headquarters

San Francisco, California

Founded

2008

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Simplify's Take

What believers are saying

  • Gamefound acquired Indiegogo on July 24, 2025, bringing stronger technology and terms.
  • Express Crowdfunding launched February 10, 2026, speeding payouts and reducing checkout friction.
  • Guest pledging and multi-language projects expanded access for international backers in 2026.

What critics are saying

  • Flexible Funding ended on October 16, 2025, alienating creators who needed all-or-nothing optionality.
  • Late Pledge discovery weakened in 2026, forcing creators to buy their own traffic.
  • Kickstarter and Gamefound can outcompete Indiegogo; it risks becoming a thin checkout layer.

What makes Indiegogo unique

  • Indiegogo still spans tech, design, film, arts, and causes globally.
  • Gamefound’s October 16, 2025 upgrade added pledge management and 20+ payment methods.
  • Late Pledge extends campaigns after funding, turning launches into ongoing pre-order sales.

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Funding

Total Funding

$56.5M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
Indiegogo
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-1%
South China Morning Post
Jun 27th, 2026
Chinese startup raises $2.7M for AI-powered laser mosquito zapper, but production delayed to August

Photon Matrix Lab, a Chinese startup from Changzhou, has raised $2.7 million on Indiegogo for its AI-powered laser mosquito zapper, far exceeding its initial $20,000 target. The portable device uses an AI vision module and lidar to detect and eliminate mosquitoes mid-flight. The company has attracted over 4,000 backers from more than 50 countries, each paying around $630 for the device. Chief technology officer Li Ran credits China's mature local supply chains for enabling the startup to repurpose industrial technology like low-cost lidar for consumer use. However, mass production has been delayed until August as the company navigates complex sensor calibrations and Western safety regulations. The startup initially planned deliveries for early summer.

PR Newswire
Dec 29th, 2025
Korean startup raises $854K for $49 gesture ring as 8,200 backers bet on AR interface future

Korean AI startup CoX Space has raised $854,000 from 8,200 backers across 60 countries for VANZY, a $49 ring-shaped controller that enables mid-air gesture controls as an alternative to touchscreens. The company positions the device as an interface solution for the augmented reality glasses market, projected to reach $450 billion by 2030. Version 3.0 is now shipping to backers following nine successful crowdfunding campaigns on platforms including Kickstarter, Indiegogo, Makuake and Wadiz. The gesture-based interface is currently used daily by 7,600 people worldwide. CoX Space aims to establish its technology ahead of the anticipated wave of AR glasses adoption in the coming years.

Greenville Business Magazine
Jul 24th, 2025
Gamefound Acquires Indiegogo for $3B

Gamefound has acquired Indiegogo, merging their platforms to enhance global crowdfunding. Indiegogo, with 38 million members and nearly $3 billion raised, will integrate with Gamefound's advanced technology. Gamefound, a leader in board game crowdfunding, raised $165 million in 2024. This partnership aims to create a powerful, creator-focused platform, offering improved tools and transparency for creators and backers. For updates, visit indiegogo.com or gamefound.com.

PR Newswire
Jul 24th, 2025
Gamefound Acquires Indiegogo: A Groundbreaking Leap Forward for Global Creativity and Creator Empowerment

/PRNewswire/ -- Two of the world's most innovative crowdfunding platforms, Gamefound and Indiegogo, today announced a partnership that will reshape the future...

PR Newswire
Jul 17th, 2025
BLUETTI Apex 300 Hits $4.8M on Indiegogo, Validated by Real-World Use from Home to Outdoors

/PRNewswire/ -- BLUETTI, a global leader in clean energy solutions, has raised over $4.8 million from nearly 2,400 backers on Indiegogo for its new Apex 300...

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