Infinitum

Infinitum

Next-gen air-core motors for mobility, industry

Overview

Infinitum Electric designs and sells electric motors that use air core technology to deliver smaller, lighter, and more efficient motors for mobility and general-purpose applications. The air core design removes the heavy iron stator, while a printed circuit board (PCB) stator eliminates acoustic noise and torque ripple, resulting in higher power output relative to weight. The motors are intended for manufacturers and businesses that need robust, efficient propulsion for vehicles and industrial machinery, with the company selling directly to these B2B customers. Infinitum differentiates itself through its air core approach, reduced motor weight, quieter operation, and a collaborative, transparent culture that offers competitive benefits such as stock options. Its goal is to scale production and deployment of high-performance motors across a wide range of applications by partnering with manufacturers and advancing motor technology.

About Infinitum

Simplify's Rating
Why Infinitum is rated
C-
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D- on Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Industrial & Manufacturing

Energy

Company Size

201-500

Company Stage

Series E

Total Funding

$385.2M

Headquarters

Round Rock, Texas

Founded

2016

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Simplify's Take

What believers are saying

  • Infinitum launched Aircore EC+ on June 16, 2026, expanding beyond basic EC motors.
  • AHR 2026 brought EC Fan Systems, bundling fan, motor, and VFD for buyers.
  • Buddy Doll joined the board on May 6, 2026, strengthening HVAC channel access.

What critics are saying

  • Riverstone needed $5.2 million working capital on January 2, 2026, signaling financing strain.
  • Liquidation-mode Riverstone remains exposed; another capital shortfall forces a distressed sale or shutdown within months.
  • Established motor incumbents can bundle cheaper drives and service, compressing Infinitum’s pricing power by 2027.

What makes Infinitum unique

  • Infinitum’s Aircore platform removes iron cores, cutting weight, noise, and torque ripple.
  • Aircore EC+ adds integrated AFE, IP65 protection, and ceramic bearings for harsher sites.
  • Ben Schuler’s team targets HVAC, data centers, and industrial motors with one platform.

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Funding

Total Funding

$385.2M

Meets

Industry Average

Funded Over

8 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Stock Options

Unlimited Paid Time Off

Paid Holidays

Relocation Assistance

Flexible Work Hours

Hybrid Work Options

Meal Benefits

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Angel Business Communications Limited
Jun 23rd, 2026
The enhanced aircore EC+: reducing energy cost and complexity for cooling applications.

The enhanced aircore EC+: reducing energy cost and complexity for cooling applications. Infinitum launches the Aircore EC+, a next-generation motor system designed to enhance energy efficiency and reduce operational challenges in power-intensive facilities. * Tuesday, 23rd June 2026 Posted 3 days ago in by Katy Hill Infinitum has unveiled its latest motor system platform development, the Aircore EC+, designed for cooling applications in high-demand facilities. The system incorporates features intended to improve energy efficiency, reliability, and operational performance while reducing system complexity. Traditional variable frequency drives (VFDs) and standard electronically commutated (EC) fans can generate harmonics that may affect electrical performance and reduce the amount of available usable power. As facilities increasingly adopt artificial intelligence technologies and greater electrification, managing harmonic distortion has become an important consideration for maintaining operational efficiency and avoiding potential disruptions. The Aircore EC+ is designed to address these challenges by helping users optimise power availability and system performance while reducing costs and complexity. Key features include: * Integrated Active Front End (AFE) Technology: The Aircore EC+ incorporates AFE technology within the motor's VFD to reduce harmonics at the source. According to Infinitum, harmonic levels are maintained within IEEE 519 standards, supporting cleaner power flow without the need for additional filters or extra installation space. * Standard IP65 Enclosure: The enclosure is designed to provide protection against dust, dirt, and moisture, enabling operation in outdoor environments and damp conditions. * High Resistance Ground: This feature is intended to maintain normal operation during electrical ground faults, reducing the likelihood of equipment failure. The system also includes power-loss ride-through capability to support continued operation during such events. * Hybrid Ceramic Bearings: These bearings are designed to resist corrosion and do not conduct electricity, which can contribute to durability and operational efficiency in demanding applications. The Aircore EC+ is aimed at organisations seeking to improve uptime, power quality, and operational efficiency while accommodating increasing power demands without expanding existing infrastructure. The Aircore EC+ is currently available. Additional information, including specifications and application details, is available through the Aircore EC+ product pages. The launch of the Aircore EC+ expands Infinitum's motor system portfolio and provides an additional option for facilities seeking solutions to power quality and cooling system challenges.

Business Wire
Jun 16th, 2026
Infinitum launches Aircore EC+ motor with active front-end tech to maximise power capacity in AI facilities

Infinitum has launched Aircore EC+, an advanced motor system designed to maximise power capacity and reduce energy consumption in cooling applications for power-intensive facilities. The Austin-based company's latest product addresses harmonic distortion issues that plague traditional variable frequency drives and standard EC fans. The Aircore EC+ features integrated Active Front End technology that reduces harmonics below IEEE 519 limits, alongside standard IP65 enclosure for harsh environments, high resistance ground capability, and hybrid ceramic bearings for enhanced durability. According to Frost & Sullivan, the system delivers near-sinusoidal waveforms with harmonic distortion well below industry standards. The product is available immediately. Infinitum's air-core technology aims to help power-intensive industries reduce electrical infrastructure requirements whilst maintaining reliability and performance.

Business Wire
May 20th, 2026
Infinitum's Aircore motor system earns 2026 E+E Leader award.

Infinitum's Aircore motor system earns 2026 E+E Leader award. AUSTIN, Texas-(BUSINESS WIRE)-Infinitum today announced its Aircore motor system is a winner of the Product of the Year Award in the 2026 Environment+Energy Leader Awards program. The recognition highlights Infinitum's ability to deliver measurable operational and financial impact for customers - helping them do more with less - as they navigate increasingly complex energy demands. As electrification accelerates, energy costs rise and aging grid infrastructure constrains available power, organizations are under growing pressure to optimize energy use. Infinitum's Aircore motor system is specifically designed to help power-intensive facilities - such as hospitals, data centers, semiconductor fabricators and utilities - do more with less by minimizing real-world energy consumption, maximizing available power and improving operational efficiency. Infinitum's Aircore motor system powers cooling and industrial applications using upwards of 25% less energy, while also drawing fewer amps from the grid and requiring less electrical infrastructure. With the ability to reallocate power while saving energy and reducing grid strain, Infinitum can unlock tens of gigawatts of additional capacity. The Environment+Energy Leader esteemed judging panel was impressed with Infinitum's ability to reallocate power and remarked, "The customer outcomes section is one of the strongest I have reviewed. A named data center customer reallocated 4 MW from cooling to AI workloads, generating an estimated $9 million in additional annual revenue. Another major retrofit cut energy use by 19%, saved $150,000 annually, eliminated downtime, and achieved a two-year ROI. These are specific, verifiable results with clear financial and operational impact." "Infinitum's focus on powering more with less has resulted in a class of products that are changing the motor paradigm," said Ben Schuler, founder and CEO, Infinitum. "The entire team at Infinitum is honored to once again be recognized with this prestigious award." "As organizations navigate an increasingly dynamic and uncertain operating environment, the ability to improve efficiency, reduce emissions, and deliver measurable results has never been more critical," said Sarah Roberts, Co-President and Publisher of Environment+Energy Leader. "This year's winners demonstrate the innovation and leadership required to move forward with clarity and impact." About the Environment+Energy Leader Awards Now in its 14th year, the Environment+Energy Leader Awards program recognizes excellence across products, projects, startups and organizational initiatives that deliver meaningful advancements in environmental programs, sustainability, and energy management. Entries are evaluated by an independent panel of industry experts, with a focus on innovation, scalability, and measurable impact. Winners are recognized as leaders in advancing best practices and setting new standards across the global energy and environmental landscape. About Infinitum Infinitum is helping the world's most power-intensive industries enter a new age of energy - where they can do more with less. Engineered with patented air-core technology, Infinitum's next-generation motor and fan solutions achieve the lowest real-world energy consumption by using fewer kilowatt hours and requiring less electrical infrastructure. The result is technology that helps companies strengthen the bottom line while easing strain on the grid and the environment. Headquartered in Austin, Texas, Infinitum is led by a team of industry experts and pioneers shaping the future of efficient power. To learn more, visit goinfinitum.com. More News From Infinitum AUSTIN, Texas-( BUSINESS WIRE )-Infinitum announced the appointment of HVAC industry veteran Buddy Doll to its Board of Directors... AUSTIN, Texas-( BUSINESS WIRE )-Infinitum's Aircore EC motor system has been named Overall Energy Technology Solution of the Year in the 2026 CleanTech Breakthrough Awards... AUSTIN, Texas-( BUSINESS WIRE )-Infinitum has won the Innovation Award from the 2026 SEAL Business Sustainability Awards program... Infinitum. Release Summary Infinitum's Aircore motor system is a winner of the Product of the Year Award in the 2026 Environment+Energy Leader Awards program. Release Versions

Citybiz
May 6th, 2026
Infinitum adds HVAC veteran Buddy Doll to board as it scales energy-efficient motor technology.

Infinitum adds HVAC veteran Buddy Doll to board as it scales energy-efficient motor technology. May 6, 2026 Infinitum, a developer of next-generation electric motor and fan systems for energy-intensive industries, has appointed HVAC industry veteran Buddy Doll to its Board of Directors as the company expands amid rising demand for high-efficiency building and industrial infrastructure solutions. The appointment is intended to strengthen Infinitum's industry expertise at the board level as it scales adoption of its air-core motor technology across commercial HVAC, data centers, and industrial applications. The company said the addition comes at a time when energy efficiency and power consumption constraints are becoming increasingly central to infrastructure planning. Buddy Doll brings more than 20 years of leadership experience in the commercial and industrial HVAC sector. Most recently, he served as Chief Executive Officer of the North American division of Soler & Palau Ventilation Group, where he oversaw regional operations and growth strategy. He has also held senior executive roles at Nortek Air Solutions and Johnson Controls, with responsibilities spanning global sales, operations, and corporate strategy. Infinitum founder and CEO Ben Schuler said Doll's experience across large-scale HVAC organizations and his industry relationships will support the company's expansion efforts. He noted that demand for energy-efficient systems is accelerating across data centers, commercial real estate, and industrial facilities, driven in part by increasing computational workloads and electrification trends. Schuler said Infinitum's technology is designed to address both energy consumption and infrastructure constraints by reducing power usage and lowering the electrical footprint required for HVAC systems. Doll said he joined the board at a pivotal moment for the industry, citing rising pressure on building operators to improve efficiency amid growing energy demand from AI-driven infrastructure and high-density computing environments. He said Infinitum's motor technology offers meaningful efficiency gains that can improve both operational performance and cost structure for customers. Infinitum develops electric motor and fan systems based on its patented air-core motor design, which replaces traditional iron-core architecture with a lighter, more efficient structure. The company says this approach reduces energy consumption while also decreasing system size and electrical infrastructure requirements. The company is targeting applications in HVAC systems for commercial buildings, industrial facilities, and data centers - sectors where energy use is significant and efficiency improvements can have a large operational impact. As digital infrastructure expands, particularly with the growth of AI workloads, demand for cooling systems and energy-efficient power solutions has increased across global markets. Infinitum said its technology is designed to reduce kilowatt-hour consumption while helping customers manage electrical infrastructure constraints, which are becoming more pronounced as power demand rises in high-density environments such as data centers. Headquartered in Austin, Texas, Infinitum is led by a team with backgrounds in engineering, energy systems, and industrial technology. The company is positioning its motor platform as an alternative to traditional HVAC motor systems, with a focus on improving efficiency, reducing environmental impact, and lowering total cost of ownership. Doll's appointment adds additional commercial HVAC expertise to Infinitum's board as the company seeks to expand market adoption of its technology across North America and beyond. The company said his experience working with large HVAC manufacturers and operators will support its efforts to scale deployment in both new construction and retrofit markets. As demand for energy-efficient infrastructure continues to grow, particularly in sectors impacted by AI and electrification, Infinitum is positioning its motor and fan systems as part of a broader shift toward lower-energy, higher-performance building technologies.

Yahoo Finance
May 6th, 2026
HVAC veteran Buddy Doll joins Infinitum board amid rising demand for energy-efficient motors

Infinitum, an Austin-based motor and fan solutions company, has appointed HVAC industry veteran Buddy Doll to its Board of Directors. Doll brings over 20 years of executive leadership experience in the commercial and industrial HVAC sector. Doll most recently served as CEO of Soler & Palau Ventilation Group's North American division and previously held executive roles at Nortek Air Solutions and Johnson Controls. The appointment comes as Infinitum scales to meet growing demand for its high-efficiency motor solutions, particularly in data centres, commercial buildings and industrial applications. Infinitum's patented air-core technology aims to reduce energy consumption and electrical infrastructure requirements. CEO Ben Schuler said Doll's industry insights and relationships will help the company expand market share during a period of accelerating demand for energy-efficient HVAC solutions.

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