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Overview
Information Technology Partners provides direct store distribution software for distributors. Their product, trueDSD, uses adaptive technologies that are time- and cost-efficient to help soft-drink, beer, chip, candy, and liquor distributors recognize trends, identify service issues, prioritize opportunities, and execute sales strategies. Unlike generic software, trueDSD is tailored to the DSD distribution market and focuses on improving field sales execution and distribution performance. The company’s goal is to help distributors optimize operations and sales outcomes through practical, market-specific software.
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Simplify's take
What believers are saying
- LinkedIn updated October 27, 2026 shows 51-200 employees, signaling operational continuity.
- Demand for cybersecurity services is rising across ITP’s target manufacturing and healthcare sectors.
- Multi-state presence in California, Illinois, Michigan, and Wisconsin widens its enterprise sales base.
What critics are saying
- No visible 2026 funding, acquisition, or product-launch news suggests slow growth.
- A 51-200 employee services model faces margin pressure from larger MSP competitors.
- One major client loss can damage revenue and threaten the company’s Burbank footprint.
What makes Information Technology Partners unique
- Founded in 1991, ITP focuses on distributed processing and long-term support services.
- It serves manufacturing, distribution, retail, healthcare, and philanthropy clients across multiple states.
- Its people-first, shared-risk model distinguishes it from transactional IT consultancies.
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