Information Technology Partners

Information Technology Partners

Direct store distribution software for distributors

Overview

Information Technology Partners provides direct store distribution software for distributors. Their product, trueDSD, uses adaptive technologies that are time- and cost-efficient to help soft-drink, beer, chip, candy, and liquor distributors recognize trends, identify service issues, prioritize opportunities, and execute sales strategies. Unlike generic software, trueDSD is tailored to the DSD distribution market and focuses on improving field sales execution and distribution performance. The company’s goal is to help distributors optimize operations and sales outcomes through practical, market-specific software.

About Information Technology Partners

Simplify's Rating
Why Information Technology Partners is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

San Antonio, Texas

Founded

2000

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Simplify's Take

What believers are saying

  • ITPartners+ secured $30 million in June 2025 to accelerate nationwide M&A.
  • Inc. 5000 and CRN recognition signal sustained demand and credible market momentum.
  • The Cloud Server Techs merger expands Eastern U.S. coverage and cross-sell opportunities.

What critics are saying

  • The 2025 Metropolitan Partners funding ties growth to acquisition execution and debt discipline.
  • Rolling up MSPs across states creates integration risk across cultures, tooling, and customer contracts.
  • MSP services commoditize fast; bigger rivals can undercut pricing and poach accounts within months.

What makes Information Technology Partners unique

  • ITPartners+ sells people-centered managed IT from Grand Rapids, not generic break-fix support.
  • The firm built reach across 39 states through mergers with Cloud Server Techs and Trinity Worldwide Technologies.
  • SOC 2 compliance and CRN MSP 500 recognition strengthen trust with regulated midmarket buyers.

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