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Ingenio

Online platforms offering astrology and coaching

Overview

Ingenio runs several online platforms that offer spiritual guidance and expert advice on love, relationships, and life. It connects users with independent experts who provide personalized advice and coaching sessions through brands like Astrology.com, Keen, and AstroCenter.com. Users access a mix of free and premium services, including one-on-one consultations and premium content, with the platforms structuring matches between clients and specialists. This setup helps users gain clarity and empowerment in their personal and professional lives by delivering accessible guidance at varying price points. Ingenio’s goal is to make knowledge and information more meaningful, accessible, and affordable for everyone.

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About Ingenio

Simplify's Rating
Why Ingenio is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingConsumer Software

Company Size

201-500

Company Stage

Private

Total Funding

$63.5M

Headquarters

San Francisco, CA

Founded

1999

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Simplify's take

What believers are saying

  • Keen’s October 2026 app update and live availability features support engagement and conversion.
  • Ingenio’s August 2026 continuation vehicle added $232 million for growth initiatives and refinancing.
  • Keen’s Vedic astrology and broad advisor inventory keep monetization options expanding across niches.

What critics are saying

  • Click-to-Call’s patent battle still shadows Ingenio; Federal Circuit remanded in 2022.
  • Keen’s 2026 app review page and astrology listings reveal low-product-differentiation commodity advice.
  • Sleep Reset’s 2026 outcomes report admits no control group, inviting credibility and regulatory scrutiny.

What makes Ingenio unique

  • Keen still markets 45 million meaningful conversations and 24/7 private advisor access in 2026.
  • Ingenio combines marketplace matching, Best Match, and phone-chat-email delivery across spiritual categories.
  • Alpine’s PeopleFirst model and continuation vehicle support capital intensity uncommon in consumer marketplaces.

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Funding

Total Funding

$63.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Secondary Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Holidays
  • Paid Vacation
  • Professional Development Budget
  • Employee Referral Bonus
  • Meal Benefits
  • Hybrid Work Options
  • Remote Work Options
  • Company Social Events

Company News

Alpine Investors
Sep 25th, 2026
Alpine Investors Completes Second Single Asset Continuation Vehicle with Ingenio, LLC

SAN FRANCISCO–(BUSINESS WIRE)–Ingenio, LLC (“Ingenio”), a portfolio company of Alpine Investors (“Alpine”), announced today that it has raised $232 million...

Forbes
Apr 21st, 2023
Navigating The 2023 Vc Landscape Interview: Patrick Mckenna, Comeback Capital

Patrick McKenna of Comeback Capital Patrick McKennaThis article is a part of the “Navigating The 2023 VC Landscape,” which previously featured Miriam Rivera of Ulu Ventures. Click here to view the previous installment, and follow Brian Penick on Forbes.com for more expert interviews with top investors and entrepreneurs.For the next installment of this series, Brian Penick interviews Austin-based entrepreneur and investor Patrick McKenna of Comeback Capital and Facet Financial Planning. His journey began in Silicon Valley as a founding member of LiveOps, a technology for managing distributed workers, which he scaled to 20,000 workers before it was acquired. After launching and selling two more companies, Patrick co-founded Facet, a financial planning firm for the mass affluent with 13,000 clients and 260 employees that has raised $160 million in venture capital. Patrick now serves as Facet’s Executive Chairman and General Partner of Comeback Capital, a Cleveland-based VC firm with a thesis targeting entrepreneurs in historically underserved regions.Brian Penick: It’s obviously an interesting time, given everything happening in the market. Your investments focus on regionally specific founders–can you offer context on how you adopted this thesis?Patrick McKenna: There are a ton of smart people in Silicon Valley, but not all smart people are in the Valley

TechCrunch
Mar 29th, 2023
Meditation app Simple Habit sells to wellness marketplace Ingenio, pivots the company to Sleep Reset | TechCrunch

He mentioned that Simple Habit — which has more than 90,000 active users — will continue as a product and Kim will join Ingenio’s advisory board.

JD Supra
Aug 19th, 2022
Ingenio, Inc. has issues with patent infringement

Click-to-call sued Ingenio for patent infringement.

PE Hub
May 2nd, 2022
Alpine Investors-backed Ingenio buys adviqo | PE Hub

Ingenio, which is backed by Alpine Investors, has acquired adviqo, a European media and tech company.

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