InnovateMR + Ivy Exec

InnovateMR + Ivy Exec

Market research data collection and sampling.

Overview

InnovateMR provides market research data collection and sampling services for clients in advertising, research, and corporate sectors. Its product works by clients defining target audiences, after which InnovateMR recruits participants, collects responses through its proprietary PointClub panel or other panels, verifies respondent authenticity, and delivers clean data and reports. The company differentiates itself with built-in fraud detection and verification, a global data-collection footprint, and its own PointClub panel, along with industry thought leadership. Its goal is to deliver accurate, high-quality market research data by combining reliable sampling, strong respondent verification, and engaging participation, while growing its trusted panel and service offerings.

Significant Headcount Growth

About InnovateMR + Ivy Exec

Simplify's Rating
Why InnovateMR + Ivy Exec is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Calabasas, California

Founded

2014

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Simplify's Take

What believers are saying

  • The January 2026 dual ISO certifications support enterprise trust and procurement wins.
  • Alex Baranpuria's April 2026 promotion strengthens Ivy Exec leadership after the acquisition.
  • InnovateMR says its 2025-2026 hiring in India and sales shows continued expansion.

What critics are saying

  • Ivy Exec founder Elena Bajic exited operations in April 2026, signaling integration pressure.
  • InnovateMR's certification scope excludes non-online methodologies and programming services, limiting cross-sell breadth.
  • Crowded expert-network rivals like VisasQ are bundling AI tools while InnovateMR still leans on acquisitions.

What makes InnovateMR + Ivy Exec unique

  • ISO 20252 and ISO 27001 certifications through December 2028 strengthen quality and security.
  • Ivy Exec adds 2.5 million resume-vetted B2B professionals and qualitative expert-network access.
  • InnovateMR combines sample-only surveying, DIY platforms, and a global fraud-mitigation focus.

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Benefits

Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
MR Web
Sep 24th, 2024
Former Toluna VP Day Joins InnovateMR

Former Toluna VP Day joins InnovateMR.

PR Newswire
May 2nd, 2024
Innovatemr + Ivy Exec Announces Key Promotions In Sales Leadership To Fuel Continued Expansion And Innovation

CALABASAS, Calif., May 2, 2024 /PRNewswire/ -- InnovateMR + Ivy Exec, a leading provider of market research solutions, is excited to announce the promotion of Chris Young to Senior Vice President, Global Head of Sales. With nearly a decade at the firm, Chris' journey from the agency side to the ResTech sector uniquely positions him to lead strategic initiatives aimed at driving growth and innovation across the organization. In his new role, Chris will oversee all aspects of sales strategy and execution, leveraging his extensive background to propel InnovateMR + Ivy Exec to new heights in the market research industry.Young brings invaluable experience in marketing research from both operations and sales to his new position. Since joining InnovateMR in 2015, Chris has demonstrated exceptional leadership and a keen understanding of client needs. His journey with the company in various business development roles has played a pivotal part in expanding InnovateMR's presence in the ResTech and sampling sectors.InnovateMR Announces Key Promotions in Sales Leadership to Fuel Continued Expansion and Innovation Post thisKnown for his "glass-half-full" philosophy, Chris is a dynamic business development and sales leader who prioritizes a partnership approach with clients. His commitment to customer satisfaction, coupled with his results-driven nature, has consistently exceeded expectations and fostered strong relationships both internally and externally."With Chris' business acumen, proven track record, and deep understanding of our company and industry, I have full confidence that under his leadership our sales division will continue to thrive and achieve new milestones," said Lisa Wilding-Brown, CEO of InnovateMR

Yahoo Finance
Apr 30th, 2024
Survey: Human Factors Create Significant Cybersecurity Risks For Small And Medium-Sized Businesses, Despite Increased Technology Investment

Survey Finds Disconnect Between Executive and IT Security Leader Optimism and Risky Employee BehaviorBOSTON, April 30, 2024--(BUSINESS WIRE)--Small and medium-sized business (SMB) leaders report that they are investing more time, attention, and budget on cybersecurity, but human factors are getting in the way – including lack of awareness, training and inconsistent policy adherence. Together with policy and technology gaps, these factors continue to create significant security and business risks, according to a survey of more than 600 business and IT security managers conducted by LastPass and survey research firm InnovateMR.Cyber-attacks targeting smaller organizations have increased significantly in recent years, as cyber criminals view these organizations as relatively easy targets—and a potential path to large profits via ransomware, phishing and supply chain attacks. To gauge attitudes and behaviors around these trends, LastPass partnered with research firm InnovateMR to survey business and IT security leaders at companies with fewer than 3,000 employees regarding their password management and cybersecurity practices. Key findings from the survey include:Both executive and IT leaders perceive low risks. Only three in 10 leaders believe their company faces a very high risk (8+ out of 10) of having a cybersecurity issue. Phishing attacks, cloud vulnerabilities and data loss from ransomware or malware are seen as top threats in the next 12 months.Executives and IT leaders are overly optimistic

PR Newswire
Jan 29th, 2024
For President'S Day, George Washington'S Mount Vernon Poll Finds Americans Want Presidents Who Place A High Value On Ethical Leadership, Respect For The Constitution, Peaceful Transitions, And National Unity

Mount Vernon Offers Free Admission for President's Day Events to Learn About and Celebrate America's First PresidentMOUNT VERNON, Va., Jan. 29, 2024 /PRNewswire/ -- As President's Day and the next presidential election approach, a new poll from George Washington's Mount Vernon finds 86 percent of Americans want a president who is honest, exhibits ethical leadership, and sets a standard for other politicians to follow. This sentiment holds steady across party lines, with 90 percent of Democrats/Lean Democrats in agreement and 85 percent of Republicans/Lean Republicans in agreement.Equally important to Americans is a president who will protect a peaceful transition of power between administrations, a precedent set by George Washington. Eighty-six percent of Americans want a president who will ensure a peaceful transition, as do 90 percent of Democrats/Lean Democrats and 83 percent of Republicans/Lean Republicans in agreement.George Washington's Mount Vernon poll finds 86% of Americans want a president who is honest and ethical. Post thisAmericans across party lines also say it is highly important that U.S. presidents promote national unity, respect the Constitution, avoid extreme partisanship, and advocate for a cautious and independent approach to international relations.These findings are the results of a recent national survey sponsored by The George Washington Presidential Library in publicity partnership with the University of Virginia Center for Politics

PR Newswire
Oct 24th, 2023
InnovateMR appoints Marcin Nadolny as Director of Finance

InnovateMR appoints Marcin Nadolny as Director of Finance.

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