Overview
Innovative Beauty Group works with beauty brands to launch, refresh, and scale products. It combines brand strategy, packaging design, product development, and end-to-end launch support across five specialist units—Orchard Custom Beauty, Fasten Packaging, Roberts Beauty, centdegrés, and Finemakers—through a global team of 300+ people across 13 locations. The process is an integrated, cross-disciplinary effort: a brand idea is taken through strategy, packaging, formulation, manufacturing support, and market launch with a single coordinating team. The company differentiates itself by offering five expert studios under one roof, coordinating strategy, creativity, and execution to move ideas into best-selling products that stay true to the brand’s identity. Its goal is to help beauty brands lead their market by turning ideas into products that customers love and retailers seek out.
Work here?Claim your company
Simplify's take
What believers are saying
- IBG reported €355 million revenue in 2025, up 13% year over year.
- Liva entered more than 700 Walmart stores, expanding IBG’s owned-brand leverage.
- Webpac and Avantade deepen cross-sell opportunities across packaging, sourcing, and commercialization services.
What critics are saying
- IBG’s marketplace strategy depends on integrating Webpac, Avantade, and legacy systems quickly.
- Walmart exposure is concentrated; Liva’s March 2026 launch risks shelf-reset failure by 2027.
- IBG faces existential commoditization if large suppliers replicate its sourcing and ecommerce stack.
What makes Innovative Beauty Group unique
- IBG’s September 2026 Webpac and Avantade deal builds a packaging-to-commerce beauty marketplace.
- IBG combines brand building, formulation, manufacturing, and 480 specialists across 12 offices.
- Liva launched March 2026 at Walmart, proving IBG can own consumer brands.
Help us improve and share your feedback! Did you find this helpful?