Instrument

Instrument

Design agency blending creativity and tech

Overview

Instrument is a digital-first design agency that helps brands shape their identity and digital presence. It creates brands, products, websites, and campaigns for clients, blending design with technology to deliver cohesive experiences. The company works by partnering with ambitious brands to conceive and implement branding strategies, product design, user interfaces, and multi-channel campaigns, spanning research, concepting, visual design, development, and implementation. What sets Instrument apart is its long track record (over 20 years) and a portfolio that includes high-profile clients like Google, ServiceNow, Uber, and ŌURA, reflecting experience across industries and a deep fluency in digital transformation. The goal is to help clients grow and succeed by delivering clear, effective brand and product experiences that resonate with users and achieve business results.

About Instrument

Simplify's Rating
Why Instrument is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Portland, Oregon

Founded

2002

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Simplify's Take

What believers are saying

  • Laurel Burton became CEO in 2026, sharpening leadership around AI and agency modernization.
  • Instrument's 2026 Webby wins for ŌURA validate continued client momentum.
  • Campaign US named Instrument 2026 Design Studio Agency of the Year.

What critics are saying

  • Stagwell can absorb Instrument into overlapping shops, compressing autonomy and pricing.
  • ŌURA concentration exposes Instrument if that account slows after 2026 award cycles.
  • If Stagwell prioritizes scale over craft, Instrument loses top talent and becomes commoditized.

What makes Instrument unique

  • Stagwell's 2022 full acquisition gave Instrument deep network access and operating backing.
  • ŌURA partnership won 30+ awards across 2025-2026, signaling elite product-design execution.
  • Portland, Brooklyn, and Culver City teams support cross-functional digital transformation work.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Health Savings Account/Flexible Spending Account

Professional Development Budget

Parental Leave

Paid Holidays

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-4%
MediaPost
Jan 26th, 2024
Management Makeover At Stagwell Agency Instrument

Stagwell creative agency Instrument has promoted Laurel Burton as CEO.

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