Landor expands global leadership with senior appointments across corporate branding, healthcare and AI. Oct. 30, 2026 Global brand and design consultancy Landor, part of WPP, has made three strategic appointments and created a new AI leadership role to its global senior leadership team, deepening its capabilities in corporate branding, healthcare and AI. The appointments reflect Landor's continued investment in sector expertise and specialist capabilities as businesses navigate increasingly complex challenges, from multi-billion-dollar mergers, acquisitions and spin-offs to the growing influence of AI on brand discovery and consumer choice. Andrew Miller and Oliver Maltby join Landor as Global Executive Strategy Director and Global Executive Creative Director, respectively. Miller joins from BeenThereDoneThat, having previously served as Chief Growth Officer at Interbrand, while Maltby joins from Interbrand New York. Both will be based in New York, bringing complementary strategic and creative expertise to Landor's expanding corporate practice, which specialises in corporate branding, mergers, acquisitions and spin-offs. Carolyn Griffin joins from JKR as Executive Strategy Director, bolstering Landor's healthcare expertise, while Marc Lamothe takes up a newly created role as Global Executive Director, Applied AI & Brand Intelligence. The appointments support Global CEO Jane Geraghty's strategy to strengthen the role of brand and design in driving business performance, ensuring brands are chosen by people and by the AI agents reshaping how decisions are made, and using intelligent technology, powered by decades of proprietary data, to manage and govern brands successfully. As clients seek deeper sector knowledge and stronger links between brand, business and technology, Landor under Geraghty's leadership continues to redefine and scale brand and design consultancy. Geraghty, who also leads WPP Brand & Design, took up the role in March 2026. Nicky Bell, President, Americas and Global Healthcare Practice Leader, Landor, said: "Our clients are facing immense complexity. They need trusted partners who understand how differentiated brand strategies can unlock growth - even in volatile markets. We are thrilled to welcome Andrew, Oliver, Carolyn and Marc to our talented Landor team." Andrew Miller joins from BeenThereDoneThat, an independent, AI-powered marketing consultancy, as Global Executive Strategy Director. He brings a decade of strategy experience at Interbrand, where he became Chief Growth Officer, alongside nearly ten years teaching on the SVA Master's in Branding programme in New York. At Landor, he will drive innovation in the global corporate practice, drawing on his expertise in technology-enabled marketing to help clients navigate corporate transformation, mergers, acquisitions and spin-offs. He will report to James Withey, Global EVP Strategy, Landor, and join Nicky Bell's regional leadership team. Andrew Miller, Global Executive Strategy Director, Landor, said: "Strategy and design create the most impact when they are intertwined from day one. I'm excited to help Landor's clients turn complex corporate challenges into clear, confident decisions in a business environment where brands are increasingly chosen by AI agents." Oliver Maltby joins as Global Executive Creative Director from Interbrand New York. An award-winning creative leader whose portfolio includes transformative work for LEGO, the Sydney Opera House, Ford Racing and Matter, the smart-home connectivity standard. At Landor, he will bring exceptional design craft to corporate transformation programs, ensuring brand identity systems and experiences are distinctive and commercially effective. He will report to Teemu Suviala, Global Chief Creative Officer, Landor. Oliver Maltby, Global Executive Creative Director, said: "I'm delighted to join Landor as it reimagines the role of branding in an agentic age. The most valuable brands are unmistakable and work equally hard for the audience and the business. Being part of this team offers an incredible platform to create ideas that shape desire, drive choice and deliver tangible results." Carolyn Griffin joins from JKR, where she was Group Strategy Director, as Executive Strategy Director. She is a trusted adviser to executive teams, with extensive healthcare experience. Her previous work includes brand strategy for 3M, Breakthrough T1D and NYU Langone At Landor, she will help healthcare organisations navigate complex business, regulatory and brand challenges, building distinctive brands that foster trust, and long-term growth. Carolyn Griffin, Executive Strategy Director, Landor, said: "Healthcare is changing in leaps and bounds, and times of change are exactly when brand matters most. I'm excited to help Landor's clients use brand to create clarity, bring people with them and drive lasting value." Marc Lamothe, who has relocated from Hong Kong to New York, takes on the newly created role of Global Executive Director, Applied AI & Brand Intelligence within Landor's global Brand Engineering group. He will help clients understand how AI agents discover, assess and choose brands. He will also help develop the Brand & Design agent roadmap within WPP Open, applying AI-powered tools trained on decades of proprietary data for brand management and governance. Lamothe has more than 20 years' experience in digital products and has spent six years at Landor, having previously worked at FITCH. Marc Lamothe said: "In today's dynamic world, brands need to move responsively while remaining distinctive and consistent across hundreds of markets, channels and touchpoints at once. My focus, alongside the newly created Brand Engineering team, will be on building tools that combine intelligent technology with proprietary data to make that happen for clients, giving their brands a new kind of agility and competitive advantage."

Interbrand partners with JSW Greentech to launch Ampstar electric commercial vehicle brand. Reading Time: 2 mins read Mumbai: Interbrand has partnered with JSW Greentech to develop the brand strategy, positioning and identity for Ampstar, the company's new electric commercial vehicle brand, as JSW Group expands into sustainable commercial mobility. JSW Greentech's entry into the segment marks the JSW Group's foray into sustainable commercial mobility, with a focus on developing next-generation electric buses and trucks tailored to Indian operating conditions. The company is building an integrated electric commercial vehicle ecosystem that brings together advanced technology, localization, manufacturing scale and customer-centric solutions. Ampstar trucks and buses will be fully designed, developed and built in India, supporting the country's "Make in India" and "Viksit Bharat" ambitions. According to Interbrand, the brand-building exercise was aimed at moving beyond conventional commercial vehicle branding and creating a distinct proposition for electric commercial mobility. The objective was to make the transition to electric mobility more confident, practical and progressive for businesses. The strategy was shaped by a shift in the commercial mobility landscape, where electrification is increasingly viewed as more than a change in powertrain technology. For fleet operators and businesses, the transition also involves changes in how vehicles are purchased, operated, serviced and integrated into business operations. Following conversations with drivers, owner-drivers and fleet owners, Interbrand positioned Ampstar as "An all-in partner for the bold." The proposition is intended to position the brand beyond its role as a vehicle manufacturer and reflect JSW Group's focus on supporting businesses through a broader electric mobility ecosystem. The brand thought is captured in the expression "Amping up performance for businesses, and the country," which is also reflected in the name Ampstar. The visual identity uses a futuristic, technology-led design language while retaining an approachable character. According to Interbrand, the identity is intended to convey movement and possibility, representing businesses opening up new opportunities, growing together and moving forward. Ashish Mishra, CEO, Interbrand India & South Asia, said, "Commercial mobility is entering a fundamental moment of change, and the brands that lead this transition will need to derisk the new as they tangibilize the upsides building confidence in what comes next. With Ampstar, we saw an opportunity to create a brand that could make that future tangible, one that combines the ambition and technological strength of JSW with a deep understanding of what customers need to make the transition. 'An all-in partner for the bold' is ultimately about a strong partner like JSW giving businesses the confidence to move forward, together." The Ampstar brand forms part of JSW Greentech's broader ambition to accelerate India's transition towards sustainable commercial mobility. The company is developing electric buses and trucks alongside an integrated manufacturing and R&D ecosystem. JSW Greentech's upcoming greenfield facility in Chhatrapati Sambhajinagar, Maharashtra, is expected to form part of this ecosystem as the company builds its capabilities in electric commercial vehicle manufacturing and development.