Overview

Interbrand is a global branding consultancy that helps clients build and manage iconic brands. Its work spans brand strategy, design, and measurement, delivering frameworks and tools that brands can use day-to-day to grow their presence in a complex market. The company combines a large, collaborating team with proprietary data and resources, such as the Best Global Brands study and brandchannel, to guide client decisions and industry analysis. It also runs an Academy to accelerate learning in marketing and branding. Compared with peers, Interbrand emphasizes its long history, established methodologies, and access to global rankings and proprietary data to inform brand-building decisions. Its goal is to help brands become world-famous and sustain that status through ongoing, data-driven brand management and education.