Multi-hyphenate artist Manuel Mathieu is launching an exclusive fine fragrance collection with IFF.Manuel Mathieu. Rising star of the art world Manuel Mathieu is expanding his creative universe with a collection of niche fragrance—three exclusive unisex scents realised in collaboration with International Flavors Fragrances (IFF) master perfumer Juliette Karagueuzoglou. The oeuvre of the Haiti born, Montreal based multi-hyphenate—with themes oft informed by the nature, culture and political landscape of his homeland—already encompasses painting, drawing, ceramics, and installation. Recent critically acclaimed shows include those at the Museum of Contemporary Art North Miami and Toronto Biennale.The luxury niche fragrance market is growing exponentially. It was valued at $2.397 billion in 2024 according to Business Research Insights and is expected to reach $8.12 billion by 2033. This popularity can, perhaps be attributed to a consumer desire for individuality amidst a mass culture of homogenization

IFF today announced the opening of the Citrus Innovation Center in Lakeland, Florida, in partnership with Florida Polytechnic University.