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About Invoca
Industries
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Series F
Total Funding
$199.8M
Headquarters
Santa Barbara, California
Founded
2008
Overview
Invoca offers a platform for AI-powered call tracking and conversational analytics, helping businesses analyze phone calls to gain insights from customer conversations. This data is vital for marketers looking to optimize their advertising strategies and improve customer acquisition. The platform integrates with popular marketing tools, allowing businesses to connect offline and online data for a comprehensive view of their marketing efforts. Invoca's goal is to enhance marketing performance by providing detailed insights that enable data-driven decisions and better return on investment.
Simplify's Take
What believers are saying
- Growing demand for AI-driven analytics boosts Invoca's market potential in MarTech.
- New integrations with Adobe and social platforms expand Invoca's reach and capabilities.
- Recognition as a leader in revenue execution platforms strengthens Invoca's market position.
What critics are saying
- Emerging conversational AI platforms may challenge Invoca's market share with innovative features.
- Privacy regulations like GDPR could limit Invoca's data collection capabilities.
- Economic downturns may reduce marketing budgets, impacting Invoca's revenue growth.
What makes Invoca unique
- Invoca leads in conversation intelligence AI, enhancing marketing and sales team collaboration.
- The platform integrates seamlessly with major marketing tools like Google Ads and Salesforce.
- Invoca's AI captures first-party data from phone calls, optimizing customer journey analytics.
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Funding
Total Funding
$199.8M
Below
Industry Average
Funded Over
7 Rounds
AccelBenefits
PTO
Medical, dental, & vision coverage
Mental well-being & EAP
Paid family/medical leave
Invacation (sabbatical)
Wellness subsidy
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%New integration allows Adobe customers to use Invoca's AI to capture unstructured first-party conversational data, build holistic consumer profiles, and deliver a personalized omnichannel customer journey.SANTA BARBARA, Calif., March 18, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution platforms , today unveiled its Adobe Experience Platform (AEP) integration —a breakthrough AI-powered solution that unifies digital engagement with high-value conversations in the contact center. This powerful connection gives companies using Adobe Experience Platform unprecedented visibility into complete buyer journeys, enabling them to harmonize multiple data sources, optimize campaigns, and accelerate revenue growth across all channels."First-party data is an essential part of customer identity profiles. But most brands have massive blind spots where phone conversations occur," said Peter Isaacson, CMO of Invoca. "Our Adobe Experience Platform integration is just another example of how Invoca uses AI to inject first-party data from conversations across our customers' existing tech stacks so they can optimize the buyer journey and drive more revenue."Maximize ROI with Invoca and Adobe Experience Platform: More Impact, Less Spend Post thisWith Invoca's advanced conversation analytics AI, businesses can capture first-party data from phone calls—such as initial product interest, purchase intent, and conversion outcomes—and stream it directly into the Adobe Experience Platform. This allows marketers to unify their customer data to:Get a Complete Picture of the Customer Journey within AdobeReal-Time CDP: Enable more personalized experiences across channels by marrying digital signals with conversation data to build complete customer profiles.Enable more personalized experiences across channels by marrying digital signals with conversation data to build complete customer profiles. Customer Journey Analytics: Connect AI-powered insights from contact center conversations to the digital customer journey, empowering CX analysts to understand where and why customers abandon digital experiences and call into the contact center.Connect AI-powered insights from contact center conversations to the digital customer journey, empowering CX analysts to understand where and why customers abandon digital experiences and call into the contact center
Teresa Dietrich joins Invoca as CTO to lead AI strategy.
Invoca celebrates 2024 Impact Award winners showcasing Excellence in Revenue Execution.
SAN FRANCISCO, Sept. 5, 2024 /PRNewswire-PRWeb/ - Freshpaint, the Healthcare Privacy Platform creator, is proud to announce its partnership with Invoca, the leader in revenue execution platforms.
Invoca is the revenue execution platform with the most direct integrations with social ad platforms, enabling marketers to drive revenue across the entire buyer journeySANTA BARBARA, Calif., July 31, 2024 /PRNewswire/ -- Invoca, the leader in revenue execution platforms , today announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network). These new integrations extend Invoca's strategy to activate AI-powered first-party data from phone conversations into the broadest set of digital advertising platforms. With Invoca, marketers have the power to target their most valuable audiences with the right ads at the right time across every digital channel, measure the full impact of their campaigns on business results, and make the right optimizations to increase revenue and return on advertising spend (ROAS).Invoca announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network).Invoca's Social Advertising Integrations Solve Critical Pain Points for MarketersAccording to eMarketer, U.S. social network ad spend will increase 13.5% in 2024 to $82.88 billion1 and is predicted to exceed ad spend on traditional search by 2026.Despite rising investments in social ad spend, overall marketing budgets are shrinking. A recent study by Gartner reveals that 2024 marketing budgets have fallen by 15% as CMOs pursue growth in the "era of less."2 This environment places heightened pressure on marketers to deliver business value from paid media investments and prove the impact of their campaigns on the bottom line.Invoca provides offline attribution and audience targeting data for the broadest set of digital advertising platforms, enabling marketing leaders to measure and optimize the efficacy of their spend from first touch to final sale. It's why leading businesses like University Hospitals, AutoNation, BBQ Guys, and Rentokil use Invoca to increase revenue and ROAS from social advertising
Invoca is Hiring for 7 Jobs on Simplify!
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About Invoca
Industries
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Series F
Total Funding
$199.8M
Headquarters
Santa Barbara, California
Founded
2008
Invoca is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today