Invoca

Invoca

AI-powered call tracking and analytics platform

About

Invoca offers a platform for AI-powered call tracking and conversational analytics, helping businesses analyze phone calls to gain insights from customer conversations. This data is vital for marketers looking to optimize their advertising strategies and improve customer acquisition. The platform integrates with popular marketing tools, allowing businesses to connect offline and online customer data. Invoca's goal is to enhance marketing performance through detailed insights, enabling data-driven decisions and better return on investment.

Company Stage

Series F

Employees

201-500

Industries

Consumer Software, Enterprise Software, AI & Machine Learning

Total Funding

$231M

Headquarters

N/A

Founded

2008


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Simplify's Take

What believers are saying

  • Invoca's consistent recognition as a leader in conversational intelligence and revenue execution platforms highlights its strong market position and growth potential.
  • The company's continuous innovation, including the launch of Signal AI Studio and other AI-driven features, enhances its competitive edge and value proposition.
  • Expanding into new markets, such as the European data center, and adding experienced executives like Peter Isaacson, positions Invoca for further growth and market penetration.

What critics are saying

  • The highly competitive MarTech sector requires Invoca to continuously innovate to maintain its leadership position.
  • Dependence on seamless integration with third-party tools means any changes or disruptions in these tools could impact Invoca's performance.

What makes Invoca unique

  • Invoca's AI-powered call tracking and conversational analytics provide unique insights that are not easily replicated by traditional MarTech solutions.
  • The platform's seamless integration with major marketing and sales tools like Google Ads, Salesforce, and Adobe Experience Cloud sets it apart from competitors.
  • Recognition as a leader in multiple industry reports, such as Forrester and Opus Research, underscores Invoca's innovative capabilities and market presence.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-8%

Benefits

PTO

Medical, dental, & vision coverage

Mental well-being & EAP

Paid family/medical leave

Invacation (sabbatical)

Wellness subsidy

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