Invoca provides a software-as-a-service platform for AI-powered call tracking and conversational analytics aimed at marketers and sales teams. The platform collects data from customer phone calls and analyzes conversations to extract actionable insights that inform advertising and sales strategies. It integrates with a wide range of marketing and sales tools (Google Ads, Microsoft Advertising, Facebook, Adobe Experience Cloud, Google Analytics, Instagram, Salesforce, etc.), enabling businesses to connect offline call data with online data for a unified view of their campaigns. Unlike general marketing tools, Invoca focuses specifically on capturing and understanding conversational data from calls and turning it into first-party insights. The company’s goal is to help customers optimize their advertising spend, improve customer acquisition, and increase ROI by making data-driven decisions based on phone conversations.
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Industries
Company Size
201-500
Company Stage
Series F
Total Funding
$199.8M
Headquarters
Santa Monica, CA
Founded
2008
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Total Funding
$199.8M
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Invoca launches Messaging Agents For Google Ads to win the moments that shape high-stakes purchases. Oct 28, 2026, 09:00 ET AI agents answer, qualify, and book consumers who message from Google Ads, so marketers can optimize campaigns for conversations that generate new customers and revenue SANTA BARBARA, Calif., Oct. 28, 2026 /PRNewswire/ - Invoca, the data and AI platform for revenue growth, today announced Messaging Agents For Google Ads. The agents answer questions, qualify leads, and book appointments around the clock for consumers who message brands from Google Ads, so marketers can see which ads drive conversations and which conversations lead to sales. These capabilities are particularly important in high-stakes purchase categories, like financial services, telecom, home services, and travel, where advertisers invest heavily in marketing and sales to acquire customers who stay for years. Consumers have adopted chat-style interfaces at massive scale, with Google AI Mode exceeding a billion monthly users within a year of launch. Advertising platforms are responding with new ways for consumers to engage with businesses. On Google, consumers can message brands directly from search ads via RCS for Business. Messaging provides motivated buyers a convenient, always-on channel for assistance, while enabling advertisers to deliver personalized advice throughout the buying process. "Today's consumers expect instant advice and support while making their most important buying decisions. Brands that deliver in those moments forge trusted relationships that last for years, if not decades," said Gregg Johnson, CEO of Invoca. "With Messaging Agents For Google Ads, brands can offer concierge service at digital scale, and know exactly which campaigns and experiences are delivering the best sales results." "Consumers want fast, helpful answers during their buying journey, and pairing ads with messaging lets brands engage at a moment of high intent and need," said Alexandre Allemand, Head of US RCS for Business Partnerships, Google. "RCS for Business, combined with Invoca's Messaging Agents For Google Ads, helps advertisers respond instantly to consumers and turn search results into business results." Expert Help from the First Question to the Final Sale In high-stakes categories, brands that engage and support a customer early in the buying process often earn the business in the end. With Messaging Agents For Google Ads, brands can: * Respond instantly, 24/7, with personalized assistance. AI agents answer questions and move the buying conversation forward, late at night or over the weekend when stores and contact centers are closed. * Move consumers to a decision faster. Consumers can check service availability, book appointments, and get pricing from their phone, with no app to download. Agents use RCS for Business, which supports interactive conversations that go beyond plain text. * Build trust from the first message. Messaging Agents are verified and badged, sending clear visual signals that consumers are engaged with an AI brand concierge. Conversations That Turn into Leads and Sales The same conversations that help consumers also show marketers which ads and campaigns are driving sales. Messaging Agents For Google Ads enable brands to: * Reach consumers where they search on Google. Consumers can message brands from Google Ads as well as organic touchpoints such as Web Results, Sitelinks, and Featured Snippets. * Connect ads to conversations and sales. Brands can tie clicks in Google to conversations in Invoca to revenue in their systems of record, then send those outcomes back to Google Ads to optimize campaigns for sales results, not just engagement. * Answer with the context and systems that power your customer experience. Messaging Agents use AI trained on each brand's own data and knowledge to answer questions and offer advice, with access to company systems for customer profiles, service availability, geographic coverage, appointment booking, and more. Availability Messaging Agents For Google Ads are now available in beta. The product does not yet support conversations involving protected health information. Invoca CEO Gregg Johnson will be participating in a panel, "The Agentic Advantage: Smarter Personalization, Stronger Relationships" at Google's RCS World Tour in New York on October 29. About Invoca Invoca is the data and AI platform that unites marketing, digital, and contact center teams to grow revenue in high-stakes purchase categories. With Invoca, marketers tie digital advertising to revenue outcomes and use that data to power AI-driven optimization and improve return on ad spend. Digital teams deploy AI agents to engage prospects, recover missed opportunities, and convert more leads. Contact centers use digital journey context to help human and AI agents close more sales and deliver better experiences. Leading organizations, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to deliver modern buying journeys that combine the best of digital, AI, and human expertise. Investors include Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. SOURCE Invoca
OfficeSpace Software appoints Account-Based Marketing category pioneer Peter Isaacson as Chief Marketing Officer. Former Demandbase, Invoca, and Replicant CMO joins to lead OfficeSpace's push to define the built world category for enterprise workplace, real estate, and finance leaders. Atlanta, GA, Oct. 21, 2026 (GLOBE NEWSWIRE) - OfficeSpace Software, the AI operating system for the built world, today announced that Peter Isaacson has joined the company as Chief Marketing Officer. Isaacson helped create the account-based marketing (ABM) category as CMO of Demandbase and brings decades of B2B technology and brand marketing leadership. Isaacson will lead OfficeSpace's global marketing organization as the company expands upmarket and establishes itself as the category leader. He is based in the San Francisco Bay Area. "Peter has done what we're setting out to do: take a new way of working and turn it into a category the market can't ignore," said Erin Mulligan Helgren, CEO of OfficeSpace Software. "The workplace is one of the largest lines on the enterprise P&L, and the leaders who own it need a system of action built to manage it. Peter's experience building categories and reaching enterprise buying committees is exactly what we need as we expand our leadership position in the market." Isaacson joins OfficeSpace from Invoca, where as CMO he led global marketing for the AI-powered revenue execution platform. Before Invoca, he was CMO of Replicant, an early innovator in voice AI for the contact center. As CMO of Demandbase for nearly seven years, Isaacson helped pioneer account-based marketing and establish the company as the category leader, growing revenue more than 9X. He co-authored a best-selling book on Account-Based Marketing with Demandbase founder Chris Golec and Jessica Fewless. Earlier, Isaacson was CMO of Castlight Health, which brought pricing transparency to US medical care, helping scale the company ahead of its IPO. He also served as SVP of worldwide marketing at MicroStrategy and spent 13 years at Adobe leading global brand marketing, worldwide field marketing, and the education business. He began his career in advertising at Saatchi & Saatchi in New York, working on accounts including Procter & Gamble. In 2026, he was named to the B2B CMO 100 by The B2B CMO Project. "OfficeSpace is at an exciting point in its trajectory, as it looks to create and lead a new category," said Peter Isaacson, Chief Marketing Officer of OfficeSpace Software. "With return to office and hybrid work initiatives becoming the norm, every enterprise is rethinking how they manage the people and real estate that make up 75% of spend. These are C-suite decisions, and OfficeSpace has the platform, the customers, and the AI to lead that conversation. My job is to help OfficeSpace extend its leadership position in this exciting space." Isaacson's appointment comes as workplace decisions move up the org chart. Leaders who manage workplace and real estate spend need a shared, trusted view of how their people and spaces are deployed and managed. OfficeSpace connects space planning, workplace experience, facilities and asset management, real estate management, and workplace analytics in one AI-native platform. Isaacson will lead brand, demand generation, and sales development as OfficeSpace extends that platform to the largest enterprises. About OfficeSpace Software OfficeSpace Software provides the leading AI operating system for the built world that helps teams plan, connect, and perform in the workplace with space planning, desk and room booking, employee wayfinding, visitor management, enterprise asset management, real-time reporting, AI workflows, and predictive intelligence. OfficeSpace is named Easiest to Use, Best Meets Requirements, Users Most Likely to Recommend, Best Enterprise ROI, Overall Leader, and a Top 1% Office Software winner on G2's enterprise software review site. OfficeSpace is also a top supplier in Gartner's 2026 Market Guide for Workplace Experience Applications, and on AppsCRE corporate real estate marketplace. The company is backed by Vista Equity Partners and Resurgens Technology Partners.
Invoca, an AI-powered revenue execution company, has launched a data and AI solution for healthcare. It links marketing campaigns, websites, AI agents, and access centres, and integrates with electronic health record systems such as Epic. The tool shows where patients drop off, so providers can deploy AI agents or change operations. Each appointment is traced back to the campaign that produced it. Invoca's 2026 Healthcare Lead Conversion Benchmarks Report found only 54% of calls to healthcare organisations reach a person. Raising answer, lead, and conversion rates by five points each would yield 35% more booked appointments. University Hospitals said its Invoca AI agent recovered 25 appointments on its first night. Nemours Children's Health, Ochsner Health, AtlantiCare, CHRISTUS Health, and Amplifon also use Invoca, which has raised $184M. The solution is available now.
Invoca launches data + AI home services solution that turns leads into booked jobs. Oct 06, 2026, 09:00 ET New solution includes AI agents that respond instantly to digital and phone leads, autonomously book appointments in ServiceTitan and Salesforce Field Service, and optimize Google LSA campaigns SANTA BARBARA, Calif., Oct. 6, 2026 /PRNewswire/ - Invoca, the AI-powered leader in revenue execution, today announced a new data + AI solution for home services. The solution ensures every digital and phone lead gets a timely, personalized response that maximizes conversion, builds customer loyalty, and powers long-term growth. By integrating marketing campaigns, websites, AI agents, and human CSRs into a unified revenue engine, Invoca delivers a first-class customer experience and eliminates the need for brands to bolt operational AI agents onto other front office systems. From a consumer perspective, a burst pipe or a broken furnace can never wait. Brands across plumbing, HVAC, pest control, kitchen and bath, and restoration field leads from LLMs, search, Google Local Services Ads, websites, and affiliate partners, often at the moment a customer needs help most. How quickly and effectively brands respond has a direct impact on growth. "Home services brands invest heavily to acquire digital leads and make the phone ring, and growth depends on what happens next," said Gregg Johnson, CEO, Invoca. "Small improvements add up fast. Our benchmarks show that increasing call answer, lead, and conversion rates by five points each produces nearly 40% more conversions from the same ad spend." With the new solution, home services brands can: * Book more jobs with AI agents. AI voice and messaging agents respond 24/7 to calls, texts, and digital leads from every channel. These agents validate serviceability, qualify intent, book appointments, and route high-value prospects to the right CSR. * Schedule field service appointments autonomously. Through integrations with ServiceTitan and Salesforce Field Service, Invoca AI agents book, reschedule, and cancel appointments and update field teams in real time. This reduces manual schedule changes and helps avoid costly routing errors. * Improve Google LSA performance. Offering message, call, and booking actions in LSA campaigns and delivering fast response times increases rankings in LSA results. With Google's new 20-second billable call rules, voice AI agents answer instantly, so brands aren't billed for callers who hang up before ever making it off hold. * Update CRM records for every lead. AI agents log conversations and lead qualification criteria in ServiceTitan, Salesforce, and HubSpot, giving teams a complete customer record without manual data entry. * Optimize the entire revenue funnel, from first touch to final sale. Invoca ties data on impressions and clicks from connected TV, AI discovery, search, and social campaigns to leads, booked jobs, and revenue. Home services brands get a system-wide view of how marketing campaigns, digital properties, AI agents, and human sales teams work together to maximize conversions and growth. Home services leaders, including Orkin, Renewal by Andersen, Servpro, and Vivint, rely on Invoca to optimize marketing spend and convert more leads into customers and booked jobs. "The more of the Invoca platform you use, the more you can compound your return," said Alex Balasis, Retail Transformation Team Business Analyst, Renewal by Andersen. "Not only has it helped us drive more phone leads at a lower cost, but it's also helped us provide a better experience for those leads to ensure they convert." The Invoca home services solution is available today. To learn more, visit homeservices.invoca.com, and meet the Invoca team at ServiceTitan Pantheon (Oct. 5-7) and Service World Expo (Nov. 9-11). More Information: About Invoca Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales. Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic, connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. SOURCE Invoca
Invoca launches data + AI home services solution that turns leads into booked jobs. New solution includes AI agents that respond instantly to digital and phone leads, autonomously book appointments in ServiceTitan and Salesforce Field Service, and optimize Google LSA campaigns SANTA BARBARA, CA - October 6, 2026 - Invoca, the AI-powered leader in revenue execution, today announced a new data + AI solution for home services. The solution ensures every digital and phone lead gets a timely, personalized response that maximizes conversion, builds customer loyalty, and powers long-term growth. By integrating marketing campaigns, websites, AI agents, and human CSRs into a unified revenue engine, Invoca delivers a first-class customer experience and eliminates the need for brands to bolt operational AI agents onto other front office systems. From a consumer perspective, a burst pipe or a broken furnace can never wait. Brands across plumbing, HVAC, pest control, kitchen and bath, and restoration field leads from LLMs, search, Google Local Services Ads, websites, and affiliate partners, often at the moment a customer needs help most. How quickly and effectively brands respond has a direct impact on growth. "Home services brands invest heavily to acquire digital leads and make the phone ring, and growth depends on what happens next," said Gregg Johnson, CEO, Invoca. "Small improvements add up fast. Our benchmarks show that increasing call answer, lead, and conversion rates by five points each produces nearly 40% more conversions from the same ad spend." With the new solution, home services brands can: * Book more jobs with AI agents. AI voice and messaging agents respond 24/7 to calls, texts, and digital leads from every channel. These agents validate serviceability, qualify intent, book appointments, and route high-value prospects to the right CSR. * Schedule field service appointments autonomously. Through integrations with ServiceTitan and Salesforce Field Service, Invoca AI agents book, reschedule, and cancel appointments and update field teams in real time. This reduces manual schedule changes and helps avoid costly routing errors. * Improve Google LSA performance. Offering message, call, and booking actions in LSA campaigns and delivering fast response times increases rankings in LSA results. With Google's new 20-second billable call rules, voice AI agents answer instantly, so brands aren't billed for callers who hang up before ever making it off hold. * Update CRM records for every lead. AI agents log conversations and lead qualification criteria in ServiceTitan, Salesforce, and HubSpot, giving teams a complete customer record without manual data entry. * Optimize the entire revenue funnel, from first touch to final sale. Invoca ties data on impressions and clicks from connected TV, AI discovery, search, and social campaigns to leads, booked jobs, and revenue. Home services brands get a system-wide view of how marketing campaigns, digital properties, AI agents, and human sales teams work together to maximize conversions and growth. Home services leaders, including Orkin, Renewal by Andersen, Servpro, and Vivint, rely on Invoca to optimize marketing spend and convert more leads into customers and booked jobs. "The more of the Invoca platform you use, the more you can compound your return," said Alex Balasis, Retail Transformation Team Business Analyst, Renewal by Andersen. "Not only has it helped us drive more phone leads at a lower cost, but it's also helped us provide a better experience for those leads to ensure they convert." The Invoca home services solution is available today. To learn more, visit homeservices.invoca.com, and meet the Invoca team at ServiceTitan Pantheon (Oct. 5-7) and Service World Expo (Nov. 9-11). More Information: About Invoca. Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales. Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic - connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. Media Contact: Allison Champion PR & Digital Content Program Manager [email protected] Connect your marketing spend with the revenue it drives and optimize every touchpoint in the buyer journey with class-leading AI.
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Industries
Company Size
201-500
Company Stage
Series F
Total Funding
$199.8M
Headquarters
Santa Monica, CA
Founded
2008
Find jobs on Simplify and start your career today
We update Invoca's jobs every few hours, so check again soon!Browse all jobs