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it's electric

Curbside EV charging for urban drivers

Overview

itsElectric provides curbside EV charging stations designed for urban streets, targeting drivers who park on city streets or in buildings without private charging. Drivers pay for the electricity they use, while property owners host the chargers and receive a share of the revenue, with itsElectric handling installation and ongoing maintenance. The model centers on curbside charging in dense urban areas and a host-revenue-sharing approach to attract property owners. The goal is to speed up electric vehicle adoption in cities by offering convenient charging and turning curbspace into revenue-generating infrastructure for hosts.

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About it's electric

Simplify's Rating
Why it's electric is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsAutomotive & TransportationEnergyEnterprise Software

Company Size

11-50

Company Stage

Seed

Total Funding

$8.8M

Headquarters

New York City, United States

Founded

2021

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What believers are saying

  • Boston updated its curbside program on November 7, 2026, keeping itselectric active.
  • D.C.'s February 2026 pilot funded by a federal grant expands reference customers.
  • The September 2026 bridge round lifted total funding to $15 million, supporting expansion.

What critics are saying

  • Municipal permitting can stall deployments for years, as Philadelphia's June vote shows.
  • NYC's three-year rollout exposes itselectric to execution failures, cost overruns, and city politics.
  • If cities favor utilities or incumbents, its public-rights-of-way business loses every contract.

What makes it's electric unique

  • 2026 New York selected itselectric for a 700-charger citywide curbside network.
  • Its detachable-cable design avoids fixed-cable vandalism and eases the J1772-to-NACS transition.
  • Boston and Washington, D.C. validate its building-powered curbside model on public streets.

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Funding

Total Funding

$8.8M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$6.5M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Hybrid Work Options
  • Company Equity
  • Remote Work Options

Company News

MyChesCo
Oct 31st, 2026
Chester County secures $4.2 million for EV charging expansion.

Chester County secures $4.2 million for EV charging expansion. CHESTER COUNTY, PA - Chester County will receive approximately $4.2 million in federal funding to install 51 public electric vehicle charging ports across commercial properties, municipal facilities and neighborhood streets, part of a $37 million Pennsylvania transportation investment aimed at expanding charging access throughout the Philadelphia region. The Pennsylvania Department of Transportation announced the awards through the Community Charging phase of the federal National Electric Vehicle Infrastructure (NEVI) program, supporting new charging infrastructure in Chester, Bucks, Delaware, Montgomery and Philadelphia counties. Six awards will finance charging installations in Chester County, including fast-charging stations in Frazer, West Chester, Kennett Square, Thorndale and Paoli, along with Level 2 charging equipment in East Vincent Township and on-street locations in three boroughs. Chester County guide Discover more Local news subscription Chester County advertising Community website development Universal EV LLC received the county's largest award, nearly $1.6 million, for eight direct-current fast-charging ports at New Garden Plaza in Kennett Square and Caln Mart in Thorndale. Wawa Inc. secured $848,131 for eight fast-charging ports at its Paoli location, while Agora EV LLC was awarded $611,860 for four ports at Frazer Shopping Center. Arora Estates LLC will receive $550,600 for four fast-charging ports at Let's Go Mart in West Chester. Voltpost Inc. secured $482,991 to install 23 on-street Level 2 charging ports across West Chester, Phoenixville and Malvern, expanding access for drivers who may not have charging equipment at home. East Vincent Township received $97,600 for four Level 2 charging ports at its municipal building in Spring City. The funding supports two types of charging infrastructure. Direct-current fast chargers provide higher-powered charging for shorter stops, while Level 2 chargers are generally suited to longer parking periods at municipal properties, workplaces and neighborhood locations. The Chester County projects represent approximately 11% of the region's 515 newly funded charging ports. Chester County guide Across southeastern Pennsylvania, the $37 million investment is expected to increase the number of available public charging ports by 27%, according to PennDOT. Philadelphia will receive the largest share of funding, approximately $17.8 million, including $7.2 million for Positive Energy Inc. to install 54 fast-charging ports at 11 Philadelphia Parking Authority parking lots. Discover more Traffic updates service Weather alerts service Business directory listing PNE Solutions America Inc. secured approximately $4.5 million for 24 fast-charging ports at five commercial locations, while It's Electric PA Inc. received nearly $2.9 million for 157 on-street Level 2 ports across 13 Philadelphia neighborhoods. Buy Maps The University of Pennsylvania will receive $280,000 for 16 Level 2 charging ports at Penn Park and the Penn Museum. PennDOT projects that the new installations will increase Philadelphia's public charging capacity by 53%. Montgomery County received approximately $6.5 million for 76 charging ports, including projects in Pottstown, Blue Bell, Colmar, Horsham, Collegeville, North Wales and Norristown. Xura Energy Holdings Partners LLC secured $1.8 million for 12 fast-charging ports at Upland Square in Pottstown and Centre Square Commons in Blue Bell. Wawa received nearly $1.7 million for 16 ports at locations in Colmar and Horsham. Discover more Read Daily News News article writing Bucks County received approximately $5 million for 53 ports, including installations in Bensalem, Warminster, Langhorne, Quakertown, Buckingham Township, Doylestown and New Hope. Delaware County secured approximately $3.8 million for 34 ports, with projects planned in Havertown, Drexel Hill, Ridley Park, Broomall and Glenolden. The regional awards are part of more than $100 million in federal Community Charging funding being directed toward Pennsylvania municipalities and commercial charging locations. Buy Maps That investment supplements approximately $58 million previously committed to charging infrastructure along designated alternative fuel corridors and connecting highways. PennDOT Secretary Mike Carroll characterized the awards as an expansion of charging access beyond major transportation corridors. "Delaware Valley residents and travelers will soon have access to more than 500 new EV chargers in their communities," Carroll stated. Pennsylvania has opened 54 charging stations using NEVI funding, with another 34 stations in various stages of planning and construction, according to PennDOT. Buy Maps Since the state's first NEVI-funded station opened in December 2023, the network has supported more than 183,000 charging sessions and an estimated 21.6 million miles of electric vehicle travel. PennDOT estimates that those sessions have avoided approximately 4,600 metric tons of carbon dioxide emissions. The Community Charging program distributes funding through regional application rounds, with local transportation planning organizations identifying priority areas for investment. Additional funding opportunities remain open in Pennsylvania's Western, Central and Eastern regions. Program information and application details are available at www.pa.gov/evcommunity. Support the local news that supports Chester County. MyChesCo delivers reliable, fact-based reporting and essential community resources - free for everyone. If you value that, click here to become a patron today. Chester County guide Discover more Map Live Routes Read Newspapers Education resources platform

PR Newswire
May 4th, 2026
Philadelphia to deploy up to 1,000 curbside EV chargers with it's electric across all neighbourhoods

It's electric has signed an agreement with Philadelphia to deploy up to 1,000 Level 2 curbside electric vehicle chargers across the city, making Philadelphia the first US city to pursue city-wide curbside charging at this scale. City Council is set to vote on enabling legislation in June. The network will prioritise neighbourhoods based on rideshare driver density, lack of existing charging infrastructure and environmental justice considerations. More than 60% of Philadelphia households lack off-street parking, making curbside charging essential for EV adoption. It's electric's hardware draws power from existing buildings and utility poles, avoiding interconnection delays and grid upgrades. The first chargers are scheduled to go live in early 2027, with deployment spanning all 18 city planning districts.

PR Newswire
Feb 10th, 2026
Washington DC launches curbside EV charging pilot with it's electric in 8 locations

Washington DC's Department of Transportation has launched a Neighbourhood Curbside Electric Vehicle Charging Station Pilot in partnership with charging company it's electric. The programme will deploy 16 curbside chargers across eight locations, one in each ward, to inform future permit regulations for private vendors. The pilot, funded by a federal grant, features single-port Level-2 chargers requiring users to supply their own cables. DC residents can request free cables through it's electric's app, with delivery in one to three business days. The first location opened in Ward 1 next to The Festival Centre on Mozart Place. The initiative supports Washington's goal of achieving carbon neutrality by 2045 and aims to expand EV charging access for residents without private garages.

PR Newswire
May 1st, 2025
Detroit Partners With It'S Electric To Bring The First Building-Powered Curbside Ev Charging To The Motor City

First validated through the Detroit Smart Parking Lab in 2022, it's electric kicks-off curbside where they first started, with plans to expand to 25 locations throughout 2025DETROIT, May 1, 2025 /PRNewswire/ -- it's electric , a Brooklyn-born electric vehicle (EV) curbside charging company, proudly announces the official ribbon-cutting ceremony for its groundbreaking Detroit deployment. This initiative, launched in collaboration with the Detroit Smart Parking Lab, Bedrock, Michigan's Office of Future Mobility, Michigan Central, Newlab, and DTE Energy, marks significant progress in exemplifying Detroit's commitment to innovative transportation solutions."Today marks a major milestone for Detroit and the future of transportation within cities," said Nathan King, CEO of it's electric. "Detroit's first is not its last, and represents what's possible when new ways of addressing infrastructure barriers for EV charging are implemented. It's quite meaningful to cut today's ribbon, as it was in Detroit, with the support of so many interested partners, that we first prototyped and received our earliest funding. We're thrilled to stand here today to look into the future together.""The Office of Mobility Innovation was created to help the City of Detroit navigate today's rapidly changing transportation and mobility industries — and this project is a great example of the innovation we aim to foster," said Tim Slusser, Chief of the Office of Mobility Innovation. "But OMI did not do it alone

PR Newswire
Mar 6th, 2025
Boston And Itselectric Launch The Next Generation Of Urban Ev Charging

BOSTON, March 6, 2025 /PRNewswire/ -- itselectric , a Brooklyn-born electric vehicle (EV) curbside charging company, has cut the ribbon with the city of Boston on the country's first behind-the-meter public curbside charger in Roslindale. As buildings and transportation make up nearly 99 percent of Boston's carbon emissions, Boston's commitment to ensuring every household is within a five-minute walk of a public EV charging station is part of its wider Climate Action Plan to reduce greenhouse gas emissions and become completely carbon neutral by 2050."I am proud to see Boston take this important step toward a sustainable and equitable future. Expanding access to electric vehicle charging, especially for those without private driveways, is key to reducing our carbon footprint and advancing our climate goals. This public-private partnership with itselectric demonstrates the forward-thinking, community-centered approach that will help us achieve a carbon-neutral Boston by 2050 and provide more ecological opportunities to residents. Roslindale is just the start, and I look forward to seeing more neighborhoods like Mattapan and Hyde Park welcome public residential charging stations," said Boston City Councilor Enrique J. Pepén.Boston is leading the way among American cities by being the first to install curbside EV chargers with a behind the meter connection and a detachable cable

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