Iterable

Iterable

Customer engagement platform for personalized marketing

About

Iterable is a customer engagement platform that helps businesses create personalized marketing strategies using real-time data. The platform allows companies to design unique content tailored to each customer and orchestrates messages across various channels to maximize impact. Iterable operates on a subscription-based model and incorporates AI to enhance the relevance of marketing messages. The company's goal is to lead the way in personalized marketing, helping businesses thrive in a competitive environment.

Company Stage

Series E

Employees

501-1,000

Industries

Data & Analytics, Consumer Software

Total Funding

$332.9M

Headquarters

San Francisco, California

Founded

2013


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Simplify's Take

What believers are saying

  • Generative AI-Powered Journey Builder simplifies creating customer journeys with natural language prompts.
  • Native WhatsApp integration expands global reach for engaging international audiences.
  • Brand Affinity Reporting provides deeper insights into customer sentiment for targeted marketing.

What critics are saying

  • Increased competition from AI-powered platforms like Braze and Salesforce Marketing Cloud.
  • Potential data privacy concerns with GDPR compliance in the EMEA region.
  • Economic uncertainties may impact subscription renewals and new customer acquisitions.

What makes Iterable unique

  • Iterable offers AI-driven cross-channel features for personalized customer engagement.
  • The platform's Smart Ingest feature consolidates data from multiple sources for better insights.
  • Joining the MACH Alliance highlights Iterable's commitment to open, best-of-breed technology ecosystems.

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Growth & Insights
Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

-1%

Benefits

Paid Parental Leave

Competitive salaries, meaningful equity

Medical, dental, vision, & life insurance

Balance Days

Fertility & Adoption Assistance

Paid Sabbatical

Flexible PTO

Monthly Employee Wellness allowance

Monthly Professional Development allowance

Pre-tax commuter benefits

Complete laptop workstation

Comprehensive Private Medical Insurance

401(k) Retirement Plan

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