Overview

Iterable is a customer engagement platform that helps businesses create personalized marketing strategies using real-time data. The platform allows companies to design unique content tailored to each customer, enhancing the personalization of their communications. By orchestrating messages across various channels, Iterable reduces noise and maximizes the impact of marketing efforts, enabling businesses to respond to customer signals in real-time. The service operates on a subscription model, where clients pay a fee based on their size and needs. Iterable also incorporates AI to improve the relevance of marketing messages and offers features for cross-channel communication, including native app and OTT messaging. The company's goal is to equip businesses with the tools they need to thrive in a competitive market by fostering one-on-one relationships with their customers.

Simplify's Take

What believers are saying

• Generative AI-powered Journey Builder enhances creativity and streamlines customer journey creation.
• Smart Ingest consolidates customer data, boosting personalization and data activation capabilities.
• Native WhatsApp integration expands global reach, engaging a broader audience effectively.

What critics are saying

• Emerging AI-driven platforms may erode Iterable's market share with similar capabilities.
• Rapid AI advancements could outpace Iterable's feature integration, risking competitive edge.
• Data privacy regulations, especially in the EU, may require costly compliance measures.

What makes Iterable unique

• Iterable's AI-powered platform offers real-time data for personalized marketing strategies.
• The platform's cross-channel communication maximizes impact and delivers thoughtful customer experiences.
• Iterable's MACH certification ensures best-in-class interoperability and future-proof technology solutions.

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Funding

Total Funding

$342.2M

Above

Industry Average

Funded Over

6 Rounds

$200,000,000

Series E

Jun 2021

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.

Series E Funding Comparison

Above Average

Industry standards

Ind Avg. $100M

$30M

$200M

$245M

$250M

$1250M

$1500M

View all funding stages