Iterable named a Strong Performer in The Forrester Wave(TM): Email Marketing Service Providers, Q1 2026. Iterable believe this recognition reflects its vision to transform email into an intelligent, AI-powered, cross-channel experience system - built for marketers who want to move faster, personalize at scale, and deliver experiences that truly connect. Read the complimentary Forrester report to: * See what best-in-class email engagement looks like in the age of AI * Understand why Iterable was ranked as a Strong Performer * Translate these insights into action for your marketing team Table of Contents Iterable in The Forrester Wave(TM): Email Marketing Service Providers, Q1 2026. Iterable was named a Strong Performer in The Forrester Wave(TM): Email Marketing Service Providers, Q1 2026, a recognition Iterable believe reflects its vision to transform email into an intelligent, cross-channel experience system powered by AI. With superior dynamic messaging capabilities, personalization at scale, and an intuitive platform, Iterable enables teams to activate data from anywhere and deliver individualized experiences across channels. Iterable received the highest possible score in the innovation criterion - reinforcing its focus on helping marketers move faster, reduce manual work, and unlock new opportunities with AI. Forrester noted Iterable's dynamic messaging capabilities and user-friendly design, which support efficient workflows. Customers report significant time savings with Iterable, with one customer reducing daily newsletter production from four hours to just 30 minutes. The new standard for email in the age of AI. AI is fundamentally changing what email can do. What was once a static channel for campaigns is evolving into a dynamic, intelligent experience - where messages are personalized, timed, and assembled in real time. Forrester notes that leading providers are using AI to move beyond basic execution - automating workflows, improving targeting, and enabling more sophisticated, cross-channel interactions. The result: more relevant customer experiences and less manual effort for marketing teams. As expectations rise, marketers need platforms that apply AI to core use cases - helping teams move faster, reduce complexity, and deliver better outcomes at scale. Why this matters for marketers. As AI continues to evolve, marketing teams are shifting from manual campaign execution to more automated, data-driven approaches. This includes: * Using data and metadata to personalize messages at scale * Streamlining workflows to reduce time spent on execution * Delivering more coordinated experiences across channels In its report, Forrester cites that Iterable suits multichannel brands that want an intuitive way to personalize communications based on deep and broad data. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. Access the report. Make moments-based marketing a reality. Learn how to create real-time, cross-channel engagement that makes every customer feel like they're your only customer.

Iterable, an AI customer engagement platform, has launched three new features designed to help marketers scale campaigns whilst maintaining control and compliance. The updates include Iterable Data Sync, Global Suppression List and Creative Library. Data Sync enables marketers to connect engagement data directly to cloud data warehouses, addressing the challenge that 54% of CMOs face consolidating data across systems. It supports platforms including BigQuery, Databricks and Amazon S3. Global Suppression List provides centralised control to automatically exclude designated users from campaigns, strengthening compliance for enterprises and regulated industries. Creative Library creates a single repository for brand-approved assets across channels. The features aim to provide marketing teams with improved visibility, safeguards and creative consistency as they scale operations.

Iterable expands agentic marketing suite with Model Context Protocol (MCP) Server. At Iterable, Iterable is continuing to push AI innovation in customer engagement with the launch of its open-source Model Context Protocol (MCP) Server. As the latest breakthrough in its rapidly expanding agentic marketing suite, Iterable's MCP Server delivers AI that can take action - not just answer questions - accelerating how teams build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering. What is Iterable's Model Context Protocol (MCP) Server? MCP is the latest extension of Iterable's industry-leading AI intelligence suite. This new access layer gives developers and technical marketers the power to connect specialized AI tools like Cursor, Claude Code, and Claude Desktop directly to the Iterable platform, enabling the translation of natural-language direction into governed, real-time platform actions. Built with an API-first access layer and controlled read/write capabilities, Iterable's MCP Server unifies customer data, business context, and campaign assets into a single, action-ready environment. Through natural-language prompting that transforms direction into action, teams can explore ideas, refine logic, and execute updates in a single workflow. Why MCP matters for modern marketing teams. With over 90% of Iterable customers already leveraging AI agents across their marketing programs, the MCP Server is an important advancement in Iterable's commitment to delivering intelligent, accessible automation, removing critical barriers to marketing agility, and unlocking new opportunities for teams seeking to scale personalization and business impact with confidence. "Marketing teams have an unprecedented opportunity to elevate the customer experience, and the MCP Server is a massive unlock for realizing that potential. For the first time, technical marketers can work with AI that actually takes action on their intent - not just offers answers. It gives them a more direct, intelligent way to apply their expertise, experiment faster, and turn ideas into impact at a pace that simply wasn't possible before. This is a major step toward marketing organizations that operate with true autonomy, intelligence, and scale." ~ Nick Beil, Chief Product Officer at Iterable Empowering teams to meet rising marketing demands. Marketing leaders today face increasing expectations to deliver predictable, efficient growth. More than 60% of marketers report heightened scrutiny from CFOs and CEOs to prove financial impact. 75% of CMOs say they are expected to "do more with less" even as growth targets rise. The takeaway is clear: marketing teams must operate with speed, precision, and clear revenue accountability. Yet many of the systems they rely on haven't evolved to support this pace and pressure because: * Customer data remains scattered. * Core workflows still require manual fixes. * Tools operate in isolation. Iterable's MCP Server closes this persistent execution gap, unlocking new levels of efficiency, experimentation, and scalable performance. This advancement delivers something that marketing teams have long requested: AI that can act, not just answer questions. This is the key to becoming a marketing organization that ships faster, experiments more confidently, and redirects time toward the strategic initiatives that drive measurable business growth. | 90% of Iterable customers already leverage AI agents across their marketing programs. | Key benefits of the MCP Server. Iterable's MCP Server brings a set of powerful benefits designed to streamline workflows and enhance marketing performance: * Faster, More Personalized Campaign Creation: Natural-language prompts enable teams to instantly generate templates, localized content, variants, and complete journey steps using live customer and performance signals. This shortens production cycles and makes advanced personalization accessible to every technical marketer. * Streamlined Execution Across Complex Marketing Workflows: Work that previously demanded hours of effort or cross-functional engineering support can now be completed in minutes. Teams can prototype, configure, and optimize campaigns directly within their primary flow of work. * Clearer Visibility and Rapid Auditing: Marketers can instantly understand what's live, how it's performing, and where issues may exist across channels or regions - enabling a more proactive and informed approach to optimization. * Flexible Setup and Access: Iterable's MCP Server supports both sandbox and production environments, giving teams the freedom to choose how and where they work. With clearly defined read/write permissions and stable API access, teams can integrate AI tools with confidence, balancing speed and flexibility, all with marketer-defined controls. The MCP Server is now available as an open-source resource for all Iterable customers and partners...and this is just the beginning. In the months ahead, Iterable will introduce a powerful wave of agentic features and AI capabilities designed to optimize workflows, accelerate execution, and elevate performance for brands at the forefront of marketing innovation. Click here to learn more about the MCP Server and how to get started, and stay up to date on its latest AI innovations by visiting What's New at Iterable.