JCDecaux adds 2 digital overpass sites to Melbourne's Nepean Highway. Published on: 24th September 2026 at 10:16 AM JCDecaux has launched two new digital large format overpass sites on Melbourne's Nepean Highway at Scentre Group's Westfield Southland. Positioned across one of the city's busiest commuter and retail corridors, the screens provide advertisers with visibility and direct access to audiences travelling to and from a major retail destination ADVERTISING The new sites capture both inbound and outbound traffic across four lanes in each direction, engaging a constant flow of daily commuters, retail audiences and weekend visitors travelling between the CBD, the south-east corridor and Bayside suburbs. The launch comes ahead of Melbourne's peak retail and event season, with increased movement driven by spring racing, AFL finals, Christmas shopping and the summer holidays. Positioned prominently at the gateway to one of the city's busiest retail destinations, the new sites give brands high-value visibility at a time when audience activity is at its strongest. "The Nepean Highway is a critical gateway for Melbourne, and one of the most influential commuter routes. Our new digital screens at Westfield Southland offers a powerful combination of scale, attention and proximity to purchase, allowing advertisers to connect with audiences at scale," said JCDecaux Australia & New Zealand executive general manager commercial Bronwyn Clementson. "These two new sites enhance JCDecaux's digital Nepean Highway network, now comprising 10 premium Digital Large Format locations in total. With Melbourne heading into its busiest retail and event period, they give brands more frequent, high-quality audience connection points across a corridor known for strong commuter flow and major retail visitation," JCDecaux chief sales officer John Harris. The screens have been delivered following a comprehensive planning and approvals process supported by specialist planners, engineers and luminance consultants. The new assets meet JCDecaux's global standards for safety, design, sustainability and digital performance. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

JCDecaux France, awarded CB News Grand Prix des Régies 2026 (Media Partner of the Year - 2026). September 09, 2026 01:30 ET | Source: JCDecaux Paris, 9 September 2026 - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux in France has won three awards at the 2026 Grand Prix des Régies and Grand Prix des Médias, organised by CB News, France's benchmark magazine for marketing and media communications. * Best Communications Stunt - Special Activation for the March 2026 campaign dedicated to Céline Dion's major return to the stage, which will take place in three days' time in Paris * Best Out-of-Home Media Partner 2026 * Grand Prix des Régies 2026, across all media categories JCDecaux, a brandformance media, recognised by CB News and the market Each year, CB News' Grand Prix des Régies recognises advertising sales houses in five categories (TV, Press, Radio/Audio, Out-of-Home, Pure Play) as well as naming the Media Partner of the Year, across all media categories. This year, the awards were decided by a jury of experts and a vote by professionals from across the industry (through a major survey by research company OpinionWay). By awarding JCDecaux the Grand Prix des Régies 2026 and Best Out-of-Home Media Partner 2026, the CB News jury and the market have recognised the strength, transformation and innovation of JCDecaux's Out-of-Home media. Powerful and effective, JCDecaux's media enhances the cityscape, providing mass reach and targeting, capturing attention, prompting conversations and creating an impact. JCDecaux's continued innovation is driving outcomes for brands and agencies across some of the most iconic urban centres. Supported by a diversified inventory that covers all territories and all audiences, and available programmatically, JCDecaux stands out as a brandformance media, able - thanks to data - to generate measurable results for brands and agencies. JCDecaux provides its clients, agencies and advertisers with an integrated suite of tools enhanced by AI. Brought together under the "OneSuite" label, they facilitate access to and activation of the JCDecaux media, from campaign creation through to optimisation, via optimised media planning and near real-time campaign management. As a committed partner to cities, regions, agencies and advertisers, JCDecaux helps improve the quality of life in cities thanks to sustainable services such as street furniture funded by advertising, and responsible tools such as 360 Footprint, the only impact calculator in the communications market able to measure a campaign's environmental, economic and social footprint. A viral JCDecaux activation celebrating Céline Dion's return to the stage With the Best Communications Stunt award, the jury recognised the creativity and effectiveness of the special Céline Dion activation. Conceived in Paris, the campaign turned an Out-of-Home teaser into one of the most iconic Social OOH activations to announce the return to the stage of a globally renowned artist: handwritten lyrics from the singer's most iconic songs appeared anonymously on 130 JCDecaux street furniture assets, without logos or dates, sparking surprise and conversation before a simultaneous reveal in 12 major international cities. With an estimated 6.74 billion impressions and US$64.2 million in earned media value, the campaign demonstrated the ability of the JCDecaux media to create events that go viral and that amplify digital performance. Jean Muller, Executive Vice-President, Sales, Marketing and Development, JCDecaux France, Luxembourg, Israel and Belgium, said: "After being named Media Partner of the Year by the editorial team of Stratégies magazine, this triple recognition from the CB News jury and communications professionals highlights the work undertaken by our teams to demonstrate that JCDecaux is a true brandformance media - a media that enhances brands' awareness, mental availability, status and desirability, while accelerating conversion and amplifying the reach and influence of our advertiser and agency clients. I am delighted that JCDecaux's creative strength has been showcased with the Céline Dion campaign, which transformed public space into the first stage for a global event, generating conversation, instant reach and emotion." Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: "We would like to extend our warmest thanks to CB News, to the jury of experts, to all the professionals in the market who voted for us, as well as to our clients - agencies and advertisers. We are honoured by their trust and loyalty. This inspires us to keep innovating to support them ever more effectively as the media landscape evolves, to remain their preferred partner. We offer our congratulations to our teams and thank them for their commitment and loyalty: every day, we act and innovate to build awareness, recognition and performance for brands, across all our environments at the heart of cities and mobility." Key Figures for JCDecaux * 2025 revenue: €3,967.1m - H1 2026 revenue: €1,953.9m * N°1 Out-of-Home Media company worldwide * A daily audience of 850 million people in 78 countries * 1,105,906 advertising panels worldwide * Present in 3,895 cities with more than 10,000 inhabitants * 11,894 employees * JCDecaux is listed on the Eurolist of Euronext Paris and is part of the SBF 120 and CAC Mid 60 indexes * JCDecaux's Group carbon reduction trajectory has been approved by the SBTi and the company has joined the Euronext Paris CAC(R) SBT 1.5° index * JCDecaux is recognised for its extra-financial performance in the CDP (A-List), MSCI (AAA), Sustainalytics (11.1), and has achieved Gold Medal status from EcoVadis * Member of the UN Global Compact since 2015 and of the RE100 since 2019 * Leader in self-service bike rental scheme: pioneer in eco-friendly mobility * N°1 worldwide in street furniture (636,625 advertising panels) * N°1 worldwide in transport advertising with 154 airports and 257 contracts in metros, buses, trains and tramways (374,718 advertising panels) * N°1 in Europe for billboards (94,562 advertising panels worldwide) * N°1 in outdoor advertising in Europe (740,067 advertising panels) * N°1 in outdoor advertising in Asia-Pacific (168,815 advertising panels) * N°1 in outdoor advertising in Latin America (103,865 advertising panels) * N°1 in outdoor advertising in Africa (31,364 advertising panels) * N°2 in outdoor advertising in the Middle East (20,852 advertising panels) Communications Department: Clémentine Prat +33 (0) 1 30 79 79 10 - [email protected]

GPT opens 51 Flinders Ln as Firmus and JCDecaux join East End's new-economy precinct. 03/09/2026 September 3, 2026 - The GPT Group (GPT) today officially opened 51 Flinders Ln, its $555 million office development in Melbourne's East End, announcing AI infrastructure company Firmus Technologies (Firmus) and global out-of-home media company JCDecaux as the latest businesses to commit to the precinct. Firmus will occupy a whole floor on Level 14, establishing its first Melbourne office at 51 Flinders Ln. JCDecaux is relocating its Melbourne team from St Kilda Road to a whole floor on Level 9, committing to a 10-year lease - reinforcing the continued consolidation of technology, media and professional services occupiers into premium CBD precincts. Both join hyperscale data centre specialist AirTrunk, also establishing its first Melbourne office at the precinct, alongside WPP, FM and Koda Capital. The resulting tenant mix - spanning AI, cloud and digital infrastructure, out-of-home media, professional services and financial services - reflects the precinct's emergence as a destination for businesses at the forefront of Melbourne's new economy. Matthew Brown, Head of Office at The GPT Group, said the calibre of occupiers choosing the precinct reflects the strength of GPT's office platform and the East End's continued evolution as a commercial destination. "From AI and digital infrastructure businesses through to global media and professional services firms, the companies choosing 51 Flinders Ln are helping shape Melbourne's next phase of economic growth," said Brown. "We continue to see strong demand from businesses seeking highly connected, amenity-rich workplaces in premium CBD locations, particularly from sectors where connectivity, collaboration and access to talent are critical to long-term growth." Nicole Reid, Chief People Officer at Firmus, said, "Melbourne is an important market for Firmus as we continue to expand our AI infrastructure across Australia and the Asia-Pacific region. Establishing a presence at 51 Flinders Ln provides our team with a highly connected base in the centre of Melbourne, supporting collaboration, access to talent and closer engagement with customers and partners." 51 Flinders Ln comprises a 14-level North Tower and 39-level South Tower, delivering approximately 27,500 sqm of A-Grade office space alongside 1,000 sqm of hospitality amenity connected by a new pedestrian laneway linking Flinders Street and Flinders Lane. The development has achieved WiredScore Platinum certification, recognising 51 Flinders Ln as a best-in-class digitally connected workplace with technology infrastructure suited to the operational requirements of AI, cloud, media and digital infrastructure businesses. The precinct's ground-floor hospitality offering will progressively open from late 2026, anchored by acclaimed Chef Alejandro Saravia's flagship venue, Masia, alongside a curated mix of day-to-evening operators. The opening comes amid strong leasing momentum across GPT's national office portfolio, with more than 78,500 sqm1 secured in the first half of 2026, including 19,800 sqm across Melbourne. Demand also continues at GPT's neighbouring workplace, 8 Exhibition St, where wealth manager Insignia Financial recently committed to a 10-year lease across 8,400 sqm2. Connected to 51 Flinders Ln via the new laneway, the two workplaces will form an integrated East End commercial precinct. The official opening of 51 Flinders Ln was marked today alongside the Lord Mayor of Melbourne Nicholas Reece, with project partners, tenant customers and industry stakeholders in attendance. * Includes Heads of Agreement, 100% sqm basis. * Heads of Agreement executed in 2025 and reflected in GPT's 2025 Annual Result Release ID: 89202328 If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify Ohsem.me (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Ohsem.me will respond and rectify the situation in the next 8 hours. 02/07/2026 18/08/2014 13/05/2026 27/04/2026 30/04/2026