Five of its graduates featured in the latest BIG SEE selection. Date: 2026.07.16 A fresh take on a forgotten lamp, a sauna on the banks of the Danube, and sustainable fashion collections - five creative practitioners affiliated with MOME, including last year's graduates, have been selected for the 2026 BIG SEE Perspectives Award. Dorottya Bató, Valentin Szarvas and Nóra Szilágyi were nominated in the product design category, and Julianna Skrabák and the girls can scan collective in architecture. Their work forges links between current challenges in industrial design, the social issues explored through fashion, urban communities, and architectural heritage. On 21 May, the participants of the Perspectives 2026 introduced their projects to an international professional audience at the BIG SEE Festival in Portorož. A regional platform for emerging talent. Based in Ljubljana, BIG SEE is an architecture and design platform connecting professional communities across Central and South-Eastern Europe. Since 2018, its awards have highlighted achievements in architecture, interior design, and product design across dedicated categories. The platform also organises festivals, conferences, exhibitions, and industry events. First launched in 2025, the Perspectives Award returns for its second edition in 2026. It spans two disciplines - architecture and product design, with the latter also encompassing fashion and textile design. This year's selection features practitioners from Hungary, Italy, Slovenia, Croatia, the Czech Republic, Romania, Albania, and Türkiye, among others. Candidates are selected through a professional nomination process. Architects, designers, educators, researchers, editors, and curators invited by BIG SEE put forward emerging practitioners whose work already shows a distinctive and characteristic approach to design. MOME faculty members Dóri Tomcsányi and Péter Molnár are among the Hungarian experts invited to nominate. In the product design category, Dorottya Bató and Valentin Szarvas were nominated by Dóri Tomcsányi, and Nóra Szilágyi by Péter Molnár. The Hungarian nominators also include László Bence Dobos, a graduate of the MOME Doctoral School. Fashion, material culture, and personal narratives. Nóra Szilágyi graduated from the MOME Design MA programme in 2025 with the Rector's Special Award. Her independent projects are developed in collaboration with manufacturers, local communities, and craftspeople. Her Reflecta lighting collection draws on the surviving equipment and manufacturing expertise of the former Szarvasi lamp factory, carrying its industrial legacy into contemporary design. The project was also shown in Budapest as part of a citylight exhibition produced jointly by MOME and JCDecaux. Another standout project of hers is At Least, a home workout bench that also functions as storage furniture, as well as EVE, a community-based emergency alert system that notifies nearby residents in the event of danger. Both received a Red Dot Design Concept Award. Dorottya Bató, who graduated from the MOME Fashion and Textile Design MA programme in 2025, has three collections featured in the selection. RE/COVER reimagines the embroidered motifs of a family heirloom tablecloth through sculptural forms, contemporary pattern-cutting techniques, and 3D-printed fastenings. Don't Believe Everything You See uses zero-waste pattern cutting to examine transparency in the fashion industry. Dorottya's diploma collection, DNAI, explores hyper-personalisation, investigating how online platforms, user data and artificial intelligence shape consumer behaviour, the way Mome dress, and the choices designers make. 2023 MOME Fashion Design MA graduate Valentin Szarvas uses his eponymous label to examine the relationship between clothing and the wearer. In Became Silence, garments are conceived as intimate spaces of protection. Bújj-bújj, zöld ág reflects on concealment, visibility, and shifting identities, while Folding Back to Myself approaches sustainability through the dismantling, reconstruction, and survival of garments. Architecture - communities, heritage, and the city's hidden layers. Julianna Skrabák's 2024 MOME architecture diploma project, Place in Between - Alluvial Spaces and Strata Communities along the Danube, reconnects overlooked, underused stretches of Budapest's riverfront with local micro-communities. Between Nehru Park and the Danube, the project creates a network of galleries, saunas and spaces set into the embankment wall, all following changes in the river's water levels. At the heart of the project is the sauna, conceived as a ritual space that offers a break to step away from the rush of city life and slow down. Her projects featured on the BIG SEE platform also include Novella Quarter, developed with Marcell Korhán. Created for a competition in Debrecen, it casts the architect as a coordinator who works with local cultural communities to establish how the space will be used. In the experimental project DUNA.POSTA, hand-crafted pieces of driftwood carry messages between strangers, turning the river into a natural means of communication for a spontaneous community. Skrabák's nominator underlined her thoughtfulness, perseverance, and ability to frame architectural questions in social and ethical terms. The girls can scan collective comprises Júlia Bakucz, Kata Ramocsai, Lilla Kammermann, Lilla Luca Varga, and Eszter Hegedűs, who graduated from the MOME Design Theory MA programme in 2019. Founded in 2020, the collective develops research-led projects that bring together Central and Eastern European architectural heritage, feminist perspectives, and overlooked histories of the built environment. Tripping on Modernist Monuments explores regional approaches to preserving modernist architectural heritage. The collective sought out local initiatives in Kyiv, Kharkiv, Chișinău and Bucharest, whose methods could also be applied in other post-socialist cities. Women's Day Statue Unveiling highlighted the role of women in engineering and architectural education. At the Budapest University of Technology and Economics, a beeswax candle shaped like a woman's head was unveiled in tribute to the institution's past and present female students. The performative action continued in 2025, prompting discussion about more inclusive forms of institutional memory. The Perspectives Award's English-language platform places the work of the five MOME-affiliated nominees in a regional context, while its nomination system supports emerging practitioners through recommendations from experienced professionals. For MOME students and alumni, the selection offers another opportunity to gain exposure in an international professional setting and to bring their work to a wider audience. Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news - Discover more news -

JCDecaux launches Smartframe in New Plymouth CBD. JCDecaux has launched a new Smartframe in New Plymouth. It will be the company's first digital large-format site in the city centre. Exclusive to JCDecaux, Smartframe is seven times larger than traditional street furniture and elevated above street level. The addition brings the national Smartframe network to 47 digital sites. Phil Eastwood, JCDecaux NZ general manager, says: "New Plymouth is one of New Zealand's most attractive regional centres, with strong population growth, a diversified local economy and an enviable lifestyle. "Our first central Smartframe here gives brands a premium, digital canvas to reach valuable audiences as they move through the city each day. It's another step in making high-impact digital out of home more accessible in regional hubs that matter to our customers." Extended storytelling, stronger impact. Situated on Devon Street East in New Plymouth, the Smartframe sits on a key route into the CBD and intercepts steady commuter and shopper traffic. This elevated position and clear corridor of visibility create a high attention environment for extended brand storytelling and stronger campaign impact, says JCDecaux. The New Plymouth launch builds on the agency's ongoing expansion of Smartframe. Earlier this year, new Smartframe sites went live in Upper Hutt, Hastings and Mt Maunganui, with Whangārei to follow. With an aspect ratio aligned to mobile and social media content, Smartframe allows existing digital assets to be repurposed more easily, helping marketers run integrated campaigns across online and out of home. The network delivers a net reach of more than 600,000 people over a standard two-week period, says Eastwood.

Discover the latest blogs on outdoor advertising in USA. Quick answer: KIKO Milano partnered with Just Cavalli and JCDecaux to transform bus shelters across Milan and Madrid into striking fashion-inspired installations promoting their limited-edition beauty collection. Quick insight: KIKO Milano proves that outdoor advertising can become part of the product experience by transforming ordinary bus shelters into bold fashion statements. Fashion takes over the streets. To launch its limited-edition collaboration with Just Cavalli, KIKO Milano expanded beyond traditional retail advertising and turned city streets into an extension of the collection. Working with JCDecaux, the beauty brand completely wrapped bus shelters in Milan with Just Cavalli's signature leopard print, creating an immersive visual experience for commuters and pedestrians. Meanwhile, in Madrid, the campaign dominated premium bus shelters along Gran Vía-Callao, one of the city's busiest shopping and entertainment districts. Transforming urban furniture into fashion. Rather than simply displaying posters, the campaign transformed the advertising structure itself. The colorful wraps made each shelter impossible to ignore while reinforcing the bold identity of the collaboration between KIKO Milano and Just Cavalli. In Milan, the experience extended beyond the street as promotional gift boxes containing redeemable product cards were distributed to consumers, connecting the outdoor campaign with retail stores. Why outdoor advertising fits fashion brands. Fashion and beauty campaigns rely heavily on visual storytelling, making premium outdoor advertising an ideal medium. Large-format creative, vibrant colors, and high-footfall locations help brands create memorable impressions while reaching audiences throughout their daily routines. By integrating the campaign into the urban environment, KIKO Milano transformed everyday commuting into an unexpected brand experience. Why this campaign works. * Transforms bus shelters into immersive brand experiences. * Uses iconic visual elements that are instantly recognizable. * Combines outdoor media with retail activation. * Maximizes visibility in high-traffic city centers. * Creates strong synergy between fashion, beauty, and public spaces. Key takeaways for marketers. * Outdoor advertising can become part of the product itself. * Creative wraps generate stronger attention than standard posters. * Fashion campaigns benefit from immersive urban environments. * Experiential elements strengthen consumer engagement. * Strategic city-center placements amplify campaign visibility. Final thought. The KIKO Milano x Just Cavalli campaign demonstrates how fashion brands can use outdoor advertising to create experiences rather than simply display messages. By transforming bus shelters into vibrant fashion installations across Milan and Madrid, the campaign successfully blended beauty, design, and urban media into one memorable activation. Frequently asked questions. It is an outdoor advertising campaign promoting a limited-edition beauty collaboration through wrapped bus shelters and experiential activations. The campaign was activated in Milan, Italy, and Madrid, Spain. JCDecaux provided premium bus shelter advertising locations and helped bring the immersive outdoor campaign to life. It transforms everyday urban furniture into an extension of the fashion collection, creating strong visual impact. In Milan, consumers also received gift boxes with cards redeemable for products at selected KIKO stores. Bottom line: By wrapping urban furniture with Just Cavalli's iconic leopard print and combining it with immersive retail activations, KIKO Milano created a campaign that extends the fashion experience beyond stores and into the streets. Ready to advertise outdoors? BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment. #KIKOMilano #JustCavalli #JCDecaux #OOH #FashionMarketing #BeautyCampaign