Jacobs Douwe Egberts

Jacobs Douwe Egberts

Coffee and tea brand manufacturer

Overview

Jacobs Douwe Egberts is a global coffee and tea brand manufacturer. Consumer brands are supported by roasting and manufacturing sites, supply chains, research, commercial teams, and local market operations. It develops, sources, produces, markets, and distributes beverage products through retail, away-from-home, and ecommerce channels. The profile reflects JDE Peet's operating company and brands without treating every retail partner as part of the employer. Roles span production, quality, procurement, engineering, marketing, sales, finance, technology, and distribution.

About Jacobs Douwe Egberts

Simplify's Rating
Why Jacobs Douwe Egberts is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

1753

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Simplify's Take

What believers are saying

  • KDP paid €31.85 per share in January 2026, signaling strategic asset value.
  • 2025 organic sales rose 15.3% to €9.92 billion, despite record coffee inflation.
  • The 2026 productivity program delivered €70 million savings and targets €500 million by 2032.

What critics are saying

  • KDP closed its 2026 takeover, ending JDE Peet’s independence and local decision-making.
  • European retailers pushed back on 2025 price hikes, driving 7.9% regional volume declines.
  • Integration and brand rationalization threaten jobs, with three factory closures and 22 brand transitions underway.

What makes Jacobs Douwe Egberts unique

  • JDE Peet’s owns L’OR, Peet’s, Jacobs, Douwe Egberts, and Tassimo globally.
  • Its 2026 KDP acquisition creates a scale coffee platform across retail, pods, and out-of-home.
  • It leads pure-play coffee and tea execution, with 21,143 employees and 3,900 cups served hourly.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Wellness Program

Gym Membership

Meal Benefits

Parental Leave

Family Planning Benefits

Profit Sharing

Employee Discounts

Flexible Work Hours

Hybrid Work Options

Commuter Benefits

Company News

Jacobs Media
Aug 5th, 2026
Heineken half-year sales growth led by low and no beer.

Heineken half-year sales growth led by low and no beer. UK performance was driven by Cruzcampo, Murphy's, Foster's and ciders Heineken half-year sales have risen, bolstered by the low and no alcohol drinks segment. In the first six months of 2026, the drinks group's total sales by volume increased by 1.6% year on year, with premium beer up 6%, low and no up 12% and beyond beer (incorporating flavoured beer, cider, spritzers and ready to drink beverages) rising 8%. The company's five global premium beer brands - Amstel, Birra Moretti, Desperados, Heineken and Tiger - all performed well, with the latter returning to volume growth, driven by the acceleration of cold filtration brewed Tiger Crystal. Operating profit grew 6.7%, with full year numbers expected to be between 2% and 6%. In Europe, performance was broadly flat, with net revenue up just 0.1%, total volume down 0.6% and operating profit increasing by 0.6%. UK results were driven by Cruzcampo, Murphy's, Foster's and ciders supporting momentum, while Heineken's Star Pubs arm continued to outperform the wider pub market following a £44.5m investment across 647 pubs out of the group's 2,350-strong estate this year. The group is progressing at pace with its EverGreen 2030 strategic plan to accelerate growth, with measures including stepping up productivity through operating model simplification, implementing multi-market organisations and 'a focused strategic head office transformation'. Rafael Oliveira will replace him on 1 October, joining from the same position at Jacobs Douwe Egberts Peet's. Harold van den Broek, CFO and member of the executive board, said Heineken's performance "reflects the quality of our growth, the resilience of our advantaged footprint, and our ability to adapt and execute in a dynamic environment". "We took further significant steps to boost productivity and build future fit capabilities, ensuring we drive further growth efficiently. We are confident in our strategy and progress, yet remain prudent given ongoing macroeconomic and geopolitical uncertainty," he added. "We look forward to welcoming Rafa Oliveira as chief executive officer on 1 October as we continue to deliver on EverGreen 2030 in the pursuit of sustainable value creation for all our stakeholders."

Scottish Grocer
Jun 3rd, 2024
Kenco rolls out new Millicano coffee flavours

Further to this, Kenco has teamed up with the major UK chocolate brand Cadbury with its Mocha variant, helping to attract customers through a well-known brand as well as celebrate the Cadbury's 200th anniversary year.

AL Circle
Sep 1st, 2022
Jacobs Douwe Egberts launches latest coffee system

JACOBS DOUWE EGBERTS UK (JDE), a sister concern of JDE Peet's, the globally acknowledged pure-play coffee and tea company based in the Netherlands, has launched its latest coffee system to meet the local demand for freshly brewed coffee.

Packaging Strategies
Jun 28th, 2022
Jacobs Douwe Egberts launched Podback on Jun 28th 21'.

When Nespresso and Jacobs Douwe Egberts launched Podback early last year, it was heralded as a great cross-industry collaboration that tackled a critical issue – how to recycle and reuse the ever-growing number of coffee pods being used across the UK.

The Miles Consultancy
Mar 22nd, 2022
The Miles Consultancy Limited will partner with Jacobs Douwe Egberts on Dec 31st 22'.

The Miles Consultancy are delighted to have partnered with Jacobs Douwe Egberts (JDE) UK & Ireland, who are looking to fully electrify their fleet by the end of the year.

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