J

Jacuzzi Group

Manufactures whirlpool baths and spas

Overview

Jacuzzi Group makes home and commercial hydrotherapy products, focusing on spas and whirlpool baths. Its core product line includes self-contained whirlpool baths with built-in jets, heating, and filtration, as well as portable hydrotherapy pumps that turn ordinary bathtubs into spas. The system works by pumping water and air through strategically placed jets to create a massaging action, with integrated heating and filtration to maintain water quality. Jacuzzi differentiates itself through a long, family-driven heritage that evolved from a medical device into consumer spa products, a track record of evolving jet-integrated bathtubs, and a strong brand presence in both Hollywood and households. The company’s goal is to provide accessible hydrotherapy and home spa experiences, while expanding its product offerings and maintaining leadership in the residential and commercial spa markets.

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About Jacuzzi Group

Simplify's Rating
Why Jacuzzi Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Valdosta, GA

Founded

1915

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Simplify's take

What believers are saying

  • Robert P. Baird Jr. became CEO in April 2025 and is pushing growth.
  • Hawke Media became agency of record on July 22, 2026, strengthening dealer acquisition.
  • Jacuzzi's July 30, 2026 launch cycle expanded True Water and infrared features across flagship models.

What critics are saying

  • Jacuzzi Inc. will close Valdosta by September 2026, cutting 111 manufacturing jobs.
  • The 2022 temperature-sensor recall still signals product-liability exposure across J-200 through J-500 lines.
  • Premium spa demand weakens fast when financing tightens, leaving dealer inventories stranded for quarters.

What makes Jacuzzi Group unique

  • Jacuzzi Group owns Jacuzzi, Sundance, Dream Maker, and Hydropool across 100 countries.
  • Its 2026 J5 collection bundles infrared therapy, True Water, and SmartTub exclusivity.
  • Nine factories across North America, Europe, and South America support global manufacturing scale.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Vacation
  • Paid Holidays
  • 401(k) Company Match

Company News

Mr. Fireplace Patio & Spa
Sep 23rd, 2026
From outer space to the Indian River Lagoon to your backyard: the nanobubble technology inside Jacuzzi True Water.

From outer space to the Indian River Lagoon to your backyard: the nanobubble technology inside Jacuzzi True Water. Technology from a NASA-approved research pilot on space farming - and now cleaning up the Indian River Lagoon right here on the Space Coast - is quietly at work inside the Jacuzzi hot tubs on its showroom floor in Melbourne. It's called nanobubble technology, and it's changing what clean water means. What is a nanobubble? A nanobubble is a bubble of gas less than 200 nanometers across - about 2,500 times smaller than a grain of table salt. Because they're so tiny, they don't rise and pop like ordinary bubbles. They stay suspended in water for days, even months, acting like microscopic batteries that continuously release oxygen throughout the entire body of water. The company that pioneered this at scale is Moleaer, based in California. Their patented generators are now deployed in more than 10,000 systems across 55+ countries, treating everything from fish farms and wastewater plants to irrigation systems. Tested in nasa-approved space-farming research. Utah State University was one of five teams selected for a NASA-approved research pilot on growing fresh food for long space missions - and Moleaer was chosen as the technology provider. In microgravity, water doesn't drain from plant pots, so roots drown. Moleaer's nanobubbles oxygenate the root zone directly, addressing one of the hardest problems in space farming. As USU's Dr. Bruce Bugbee put it, the technology "could be a game-changer for overcoming our irrigation challenges in space." Cleaning up its own backyard: the Indian River Lagoon. You don't have to leave the Space Coast to see nanobubbles at work. In February 2026, the City of Titusville launched a pilot project installing Moleaer's nanobubble system at the Titusville Municipal Marina to treat muck and improve water quality in the Indian River Lagoon. Florida Tech and Brevard County Natural Resources are conducting the scientific monitoring to measure the results. The city kicked it off with an event literally called "Flip the Switch from Green to Clean." Now soak in it: Jacuzzi True Water. Here's the part that matters for your backyard. Jacuzzi partnered directly with Moleaer to build nanobubble technology into a new generation of spas - Jacuzzi True Water. Trillions of oxygen-filled nanobubbles, each 5,000 times smaller than a grain of sand, circulate invisibly through the water, surrounding and scrubbing away microscopic contaminants - not just in the water, but on the spa's surfaces, plumbing lines, and waterline. What that means in plain English: * Up to 99.9999% chlorine-free. According to Jacuzzi's lab testing, True Water removes 99.9% of bacterial and viral contaminants without heavy chlorine or bromine. No chemical smell, no dried-out skin. * About 15 minutes of maintenance a month. Traditional spas demand weekly testing and chemical balancing. Jacuzzi reports True Water needs roughly 15 minutes a month - then you just soak. * Cleaner water, longer. Nanobubbles keep water fresher for longer stretches, meaning fewer water changes and less fuss. True Water comes standard on the J-LX and J-400 collections and is available on J-300 models. Come see (and feel) the difference. Mrfireplaceandpatio carry Jacuzzi hot tubs with True Water right here at Mr. Fireplace Patio & Spa in Melbourne - Florida's largest Jacuzzi dealer, with nearly 50 years of experience and factory-direct pricing on every project. Stop by and Mrfireplaceandpatio'll show you exactly how the system works, what maintenance really looks like, and which model fits your backyard. Or call Mrfireplaceandpatio at (321) 727-7565. The same nanobubble technology being studied for space farming and piloted in the Indian River Lagoon is now keeping hot tub water pristine. Come see it for yourself.

Hot Tub Village
Sep 11th, 2026
Introducing the new Jacuzzi(R) J508L(TM)- the next generation of Jacuzzi(R) Hot Tubs.

Introducing the new Jacuzzi(R) J508L(TM)- the next generation of Jacuzzi(R) Hot Tubs. Posted by Tony Dobson on September 11, 2026 Jacuzzi(R) has taken hot tub design and hydrotherapy to another level with the launch of the new J5(TM) Collection, and at the heart of the range is the impressive J508L(TM) Hot Tub. Combining advanced hydrotherapy, full-seat Infrared + Red Light therapy, intelligent controls and the latest water-care technology, the J508L represents a new generation of premium Jacuzzi(R) hot tubs. For anyone considering a luxury hot tub in 2026, this is a model well worth discovering. Meet the new Jacuzzi(R) J508L(TM). The Jacuzzi(R) J508L(TM) is a spacious 6-7 person hot tub featuring a combination of upright therapy seating and a full-length forward-facing lounger. At 239cm x 239cm, it offers plenty of room for couples, families and entertaining, while the different seating positions provide a variety of massage experiences. The J508L features 60 Jacuzzi(R) PowerPro(R) jets, carefully positioned to provide targeted hydromassage across the shoulders, back, wrists, legs and feet. The lounger is particularly impressive, providing an extended massage from the shoulders right through to the calves and feet. Full-Seat Infrared + Red Light Therapy. One of the biggest developments within the new J5(TM) Collection is Jacuzzi(R) Infrared + Red Light therapy. The J508L incorporates four precisely positioned infrared emitters within its dedicated therapy seating, providing coverage across the full back while working alongside Jacuzzi(R) hydromassage. Rather than simply adding more jets, Jacuzzi(R) has combined water, heat, light and massage to create a more complete wellness experience designed around relaxation, recovery and wellbeing. Five Immersive Experience Modes. The J508L also introduces a new way of using your hot tub. Five Immersive Experience Modes coordinate hydromassage, lighting and therapeutic features to create different experiences at the touch of a button. Instead of adjusting individual settings every time you use the spa, the J508L can create a coordinated environment designed around relaxation, relief or renewed energy. Individual User Profiles can also remember preferred jet intensity, lighting and therapy settings, making it easy for different members of the household to enjoy their own personalised Jacuzzi(R) experience. True Water(TM) Nanobubble technology as standard. Water care has also taken another major step forward. The J508L includes the Jacuzzi(R) True Water(TM) Nanobubble System as standard. This innovative system creates billions of extremely small oxygen-rich nanobubbles within the water, helping to continually clarify and refresh the spa water while dramatically reducing reliance on traditional sanitising chemicals. Jacuzzi(R) describes True Water(TM) as capable of keeping spa water 99.9% chlorine-free, helping to create beautifully clear, fresh-feeling water that's softer and more pleasant to enjoy. Advanced Jacuzzi(R) hydrotherapy. Hydrotherapy remains at the heart of the J508L. Its 60 PowerPro(R) jets include a combination of different Jacuzzi(R) jet types designed to deliver everything from focused deeper massage to gentler restorative hydromassage. Jacuzzi(R) has also introduced preset hydromassage levels, allowing the intensity of the experience to be adjusted more easily. For those who particularly enjoy a lounger, the J508L's FX therapy lounge provides massage to the neck and shoulders, full back, calves and feet, creating an impressive full-body hydrotherapy position. Smarter Hot Tub control. Technology plays a major part in the new J5(TM) experience. The J508L features the ProTouch Plus(TM) touchscreen, an additional in-seat control panel and the latest J5(TM) SmartTub(R) System. SmartTub(R) provides remote connectivity to your Jacuzzi(R) and allows you to manage key functions and monitor your hot tub from your smart device. The J5(TM) version takes this further with support for the new immersive modes, individual user profiles and enhanced monitoring of therapy and spa performance. A completely new look. The J508L doesn't just introduce new technology - it has been designed to look every bit as impressive as it performs. Inside the spa you'll find dual illuminated waterfalls and immersive interior lighting, while ambient exterior lighting with a motion sensor creates a striking appearance around the cabinet. The result is a contemporary hot tub that looks equally impressive during the day or illuminated in the garden at night. A BLUEWAVE(R) surround sound system adds another dimension to the experience. Designed with energy efficiency in mind. The J508L uses Jacuzzi(R) SmartSeal(TM) multi-layer insulation together with intelligent SmartTub(R) controls to help manage energy use efficiently. It is also heat-pump ready, giving owners another option when considering the long-term energy efficiency of their hot tub installation. Through SmartTub(R), owners can monitor energy consumption and use intelligent scheduling to help ensure their hot tub is ready when they want to use it. Jacuzzi(R) J508L(TM) specifications. Seating: 6-7 people Seating configuration: Upright seating + lounger Dimensions: 239cm x 239cm x 94cm Water capacity: 1,590 litres Jets: 60 Dry weight: 483kg Filled weight: 2,073kg Filtration: 6-stage filtration with ProStream(TM) pump Circulation pump: Yes Primary pump: 2-speed 2.0 HP Secondary pump: 1-speed 2.0 HP True Water(TM) Nanobubble System: Standard Infrared + Red Light Therapy: Full-seat system SmartTub(R): J5(TM) SmartTub(R) System Heat pump ready: Yes Jacuzzi(R) J508L(TM) warranty. As you would expect from Jacuzzi(R), the new J508L is backed by a comprehensive manufacturer's parts and labour warranty: 10 years - Shell structure 7 years - Shell surface 5 years - Cabinet 3 years - Equipment and controls 3 years - Plumbing and components The new J508L represents an exciting step forward for Jacuzzi(R), bringing together 70 years of hydrotherapy experience with some of the most advanced technology Jacuzzi(R) has introduced into a hot tub. From the new full-seat Infrared + Red Light therapy and True Water(TM) nanobubble system to personalised experience modes, advanced SmartTub(R) control and the impressive new J5(TM) design, this is much more than simply an update to an existing model. If you're considering a premium Jacuzzi(R) hot tub and would like to discover more about the new J508L(TM) and J5(TM) Collection, speak to the team at Hot Tub Village. As one of the UK's largest Jacuzzi(R) main dealers, its Suffolk showroom gives you the opportunity to see and experience the latest Jacuzzi(R) hot tubs and receive straightforward advice from its experienced team. Call Hot Tub Village on 01449 710167 or visit its showroom at Stonham Barns, Pettaugh Road, Stonham Aspal, Suffolk, IP14 6AT. Hot Tub Village - Hot Tubs | Swim Spas | Saunas

SpareTire
Aug 20th, 2026
Spa World president Andrew Pullen to step down after nearly 20 years.

Spa World president Andrew Pullen to step down after nearly 20 years. Spa World president Andrew Pullen has announced he will leave the company after nearly 20 years, with his last day set for Sept. 11. Pullen announced the move on LinkedIn, nearly five years after Spa World was sold to Jacuzzi. He said his original plan was to remain with the company for three years following the sale, but he stayed longer to ensure Spa World was positioned for continued growth. "The team is strong, the brand is secure, the future is bright," Pullen wrote. Pullen said his next chapter will include spending more time on family, friends, fitness and other interests while developing a new venture, which he plans to announce later. "So thank you, thank you to the Spa World team," Pullen wrote. "You've inspired me every day and I love you all!"

Hawke Media
Jul 22nd, 2026
Hawke Media named Agency of Record for Jacuzzi Group to drive next phase of growth for its wellness brands.

Hawke Media named Agency of Record for Jacuzzi Group to drive next phase of growth for its wellness brands. July 22, 2026 Partnership builds on more than a decade of collaboration and a shared commitment to innovation, dealer success, and category leadership. Los Angeles, CA - July 22, 2026 - Hawke Media, the leading marketing agency for growth-stage companies, today announced its appointment as Agency of Record (AOR) for Jacuzzi Group's portfolio of brands, including Jacuzzi(R) Hot Tubs, Sundance(R) Spas, Dream Maker Spas(R), and Hydropool(R) Hot Tubs and Swim Spas. The appointment marks the next chapter in a relationship that spans more than a decade. Long before joining Hawke Media, Scott Johnson, former Founder and CEO of Normal Bear Media and now Sr. Managing Director at Hawke Media, worked closely with Jacuzzi Group both at the corporate level and throughout its expansive dealer network. Over the years, Johnson and his team at Normal Bear Media supported dealers across North America with digital marketing, website design and development, retail visual displays, traditional advertising, showroom design, event execution, and customer acquisition strategies. Following Hawke Media's acquisition of Normal Bear Media in June 2024, the partnership continued to evolve as Johnson's deep category expertise and long-standing relationships were enhanced by Hawke Media's national infrastructure, performance marketing capabilities, and full-service resources. The collaboration serves as a strong example of Hawke Media's acquisition strategy in action, where founder-led agencies maintain their specialized expertise while leveraging the scale of the broader Hawke ecosystem. Together, these strengths helped drive Hawke Media's appointment as Agency of Record for Jacuzzi Group in May 2026. "This appointment is the result of years of collaboration, trust, and a shared vision for the future," said Scott Johnson, Managing Director at Hawke Media. "Jacuzzi Group has consistently set the standard for innovation and excellence in the wellness industry. We are honored to deepen our partnership and help accelerate growth for both the corporate brands and the incredible dealer network that supports them." As part of the relationship, Hawke Media maintains an exclusive focus within the hot tub category, working solely with Jacuzzi Group brands and their authorized dealer network. This commitment ensures strategic alignment, protects dealer interests, and eliminates conflicts that can arise when agencies represent competing manufacturers or retailers within the same market. "At Hawke Media, we believe specialization creates better outcomes," Johnson added. "Rather than dividing our attention across competing brands, we've chosen to align ourselves with the company that has defined and led the category for decades." Widely recognized as the original innovator in hydrotherapy, Jacuzzi(R) has become one of the most recognizable names in wellness and outdoor living. The brand continues to lead the industry through advancements such as SmartTub(R), which allows owners to monitor and control their spas remotely through a mobile application, True Water(TM) technology designed to simplify water care and maintenance, and integrated infrared therapy systems that enhance the overall wellness experience. "Expanding our partnership with Hawke Media allows us to build on an already strong foundation. Scott and his team understand our business, know our dealers and have a proven track record of supporting their success" said Destini Protich, Senior Director of Marketing, Jacuzzi Group. "Bringing that experience together with our corporate marketing efforts closes the loop - strengthening the support we provide to our dealers while creating a more cohesive, integrated approach across the Jacuzzi brand." The Agency of Record partnership will support ongoing initiatives across brand strategy, performance marketing, creative development, dealer support programs, customer acquisition, retail experiences, and emerging technologies designed to strengthen consumer engagement. About Hawke Media Hawke Media is one of the fastest growing marketing agencies in the U.S, dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. As Your Outsourced CMO(R), Hawke Media provides CMO-level expertise to brands of all sizes, creating customized strategies that align perfectly with each client's unique needs. Founded in 2012 by Erik Huberman, Hawke Media has helped more than 6,000 brands grow, including world-class names such as Red Bull, Funko, Barstool Sports, K-Swiss, and Crocs. For more information, visit www.hawkemedia.com About Jacuzzi Group Jacuzzi Group is a global leader in wellness products, offering a portfolio of industry-leading brands including Jacuzzi(R), Sundance(R) Spas, Dream Maker Spas(R), and Hydropool(R). For decades, Jacuzzi Group has pioneered innovations in hydrotherapy, wellness, and outdoor living, serving customers through an extensive network of authorized dealers around the world.

Megaproject
May 30th, 2026
Factory fallout: manufacturing layoffs from Jacuzzi, terex, durah-shiloh, and more.

Factory fallout: manufacturing layoffs from Jacuzzi, terex, durah-shiloh, and more. By Plant Service - May 30, 2026 - 2 min With political winds changing and global markets tightening, manufacturers are making tough decisions - and workers are feeling the impact. In this roundup, Megaproject Corp chronicle the closures and cutbacks reverberating throughout the manufacturing sector. Durah-Shiloh will close its Dickson, Tennessee and lay off 69 workers. The auto structure and parts company will shutter the factory July 18, according to local news site FOX 17. The WARN notice did not include a reason for the plant closure: According to the company website, the company's Dickson site produced stamped assemblies, cross-car beams, seating systems, and tray brackets for car batteries. None of the workers effected will receive bumping rights, and none were represented by a union. Jacuzzi Inc. will lay off 111 people from its plant in Valdosta, Georgia, according to a WARN report filed with the state of Georgia on May 12. According to the report, Jacuzzi plans to permanently close the bathtub factory by September 2026, with three phases of layoffs scheduled for July 11, August 10, and August 31. Steinerfilm, a manufacturer of dielectric tape and metallized plastic film, will close its Williamstown, Massachusetts location permanently this summer, according to local newspaper The Berkshire Eagle. Reportedly, the company is consolidating its operations in its German sister company, Steiner Film GmbH, leaving 34 of its Massachusetts employees out of work. Terex announced May 21 that it would lay off 117 workers as it plans to permanently close its North Bend, Washington heavy machinery factory, according to local news site KIRO 7v. The site said the company plans to relocate its operations at the site to Mississippi and South Carolina. Bingham & Taylor, a manufacturer of meter- and valve-access products, will permanently close its Culpeper, Virginia cast iron foundry. In a May 21 WARN report filed with the state of Virginia, the company said it would lay off 92 employees at the site, effective before or on the closure date on November 30. According to local news site Virginia Business, the closure follows Bingham & Taylor's 2025 acquisition by Charlotte Pipe & Foundry. Recent Comments

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