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Overview
Jacuzzi Group makes home and commercial hydrotherapy products, focusing on spas and whirlpool baths. Its core product line includes self-contained whirlpool baths with built-in jets, heating, and filtration, as well as portable hydrotherapy pumps that turn ordinary bathtubs into spas. The system works by pumping water and air through strategically placed jets to create a massaging action, with integrated heating and filtration to maintain water quality. Jacuzzi differentiates itself through a long, family-driven heritage that evolved from a medical device into consumer spa products, a track record of evolving jet-integrated bathtubs, and a strong brand presence in both Hollywood and households. The company’s goal is to provide accessible hydrotherapy and home spa experiences, while expanding its product offerings and maintaining leadership in the residential and commercial spa markets.
About Jacuzzi Group
Industries
Industrial & Manufacturing
Healthcare
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Valdosta, Georgia
Founded
1915
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Simplify's Take
What believers are saying
- July 2026 Hawke Media AOR expands dealer acquisition, performance marketing, and brand reach.
- April 2025 CEO Robert P. Baird Jr. brings consumer-goods discipline to growth execution.
- 2026 product launches and 70th-anniversary marketing reinforce premium pricing and category leadership.
What critics are saying
- Jacuzzi closed Valdosta in May 2026, cutting 100-plus jobs and signaling demand weakness.
- Dealer-channel dependence risks margin pressure if Family Leisure and others demand concessions.
- Whirlpool residue litigation history exposes Jacuzzi to future product-liability claims and reputational damage.
What makes Jacuzzi Group unique
- Jacuzzi pioneered hydrotherapy; 2026 J5, J4, and Omnia deepen that heritage.
- SmartTub and True Water create a sticky, software-enabled spa ecosystem.
- Exclusive infrared and red-light therapy across spas, saunas, and swim spas differentiates Jacuzzi.
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Company News
Hawke Media named Agency of Record for Jacuzzi Group to drive next phase of growth for its wellness brands. July 22, 2026 Partnership builds on more than a decade of collaboration and a shared commitment to innovation, dealer success, and category leadership. Los Angeles, CA - July 22, 2026 - Hawke Media, the leading marketing agency for growth-stage companies, today announced its appointment as Agency of Record (AOR) for Jacuzzi Group's portfolio of brands, including Jacuzzi(R) Hot Tubs, Sundance(R) Spas, Dream Maker Spas(R), and Hydropool(R) Hot Tubs and Swim Spas. The appointment marks the next chapter in a relationship that spans more than a decade. Long before joining Hawke Media, Scott Johnson, former Founder and CEO of Normal Bear Media and now Sr. Managing Director at Hawke Media, worked closely with Jacuzzi Group both at the corporate level and throughout its expansive dealer network. Over the years, Johnson and his team at Normal Bear Media supported dealers across North America with digital marketing, website design and development, retail visual displays, traditional advertising, showroom design, event execution, and customer acquisition strategies. Following Hawke Media's acquisition of Normal Bear Media in June 2024, the partnership continued to evolve as Johnson's deep category expertise and long-standing relationships were enhanced by Hawke Media's national infrastructure, performance marketing capabilities, and full-service resources. The collaboration serves as a strong example of Hawke Media's acquisition strategy in action, where founder-led agencies maintain their specialized expertise while leveraging the scale of the broader Hawke ecosystem. Together, these strengths helped drive Hawke Media's appointment as Agency of Record for Jacuzzi Group in May 2026. "This appointment is the result of years of collaboration, trust, and a shared vision for the future," said Scott Johnson, Managing Director at Hawke Media. "Jacuzzi Group has consistently set the standard for innovation and excellence in the wellness industry. We are honored to deepen our partnership and help accelerate growth for both the corporate brands and the incredible dealer network that supports them." As part of the relationship, Hawke Media maintains an exclusive focus within the hot tub category, working solely with Jacuzzi Group brands and their authorized dealer network. This commitment ensures strategic alignment, protects dealer interests, and eliminates conflicts that can arise when agencies represent competing manufacturers or retailers within the same market. "At Hawke Media, we believe specialization creates better outcomes," Johnson added. "Rather than dividing our attention across competing brands, we've chosen to align ourselves with the company that has defined and led the category for decades." Widely recognized as the original innovator in hydrotherapy, Jacuzzi(R) has become one of the most recognizable names in wellness and outdoor living. The brand continues to lead the industry through advancements such as SmartTub(R), which allows owners to monitor and control their spas remotely through a mobile application, True Water(TM) technology designed to simplify water care and maintenance, and integrated infrared therapy systems that enhance the overall wellness experience. "Expanding our partnership with Hawke Media allows us to build on an already strong foundation. Scott and his team understand our business, know our dealers and have a proven track record of supporting their success" said Destini Protich, Senior Director of Marketing, Jacuzzi Group. "Bringing that experience together with our corporate marketing efforts closes the loop - strengthening the support we provide to our dealers while creating a more cohesive, integrated approach across the Jacuzzi brand." The Agency of Record partnership will support ongoing initiatives across brand strategy, performance marketing, creative development, dealer support programs, customer acquisition, retail experiences, and emerging technologies designed to strengthen consumer engagement. About Hawke Media Hawke Media is one of the fastest growing marketing agencies in the U.S, dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. As Your Outsourced CMO(R), Hawke Media provides CMO-level expertise to brands of all sizes, creating customized strategies that align perfectly with each client's unique needs. Founded in 2012 by Erik Huberman, Hawke Media has helped more than 6,000 brands grow, including world-class names such as Red Bull, Funko, Barstool Sports, K-Swiss, and Crocs. For more information, visit www.hawkemedia.com About Jacuzzi Group Jacuzzi Group is a global leader in wellness products, offering a portfolio of industry-leading brands including Jacuzzi(R), Sundance(R) Spas, Dream Maker Spas(R), and Hydropool(R). For decades, Jacuzzi Group has pioneered innovations in hydrotherapy, wellness, and outdoor living, serving customers through an extensive network of authorized dealers around the world.
Factory fallout: manufacturing layoffs from Jacuzzi, terex, durah-shiloh, and more. By Plant Service - May 30, 2026 - 2 min With political winds changing and global markets tightening, manufacturers are making tough decisions - and workers are feeling the impact. In this roundup, Megaproject Corp chronicle the closures and cutbacks reverberating throughout the manufacturing sector. Durah-Shiloh will close its Dickson, Tennessee and lay off 69 workers. The auto structure and parts company will shutter the factory July 18, according to local news site FOX 17. The WARN notice did not include a reason for the plant closure: According to the company website, the company's Dickson site produced stamped assemblies, cross-car beams, seating systems, and tray brackets for car batteries. None of the workers effected will receive bumping rights, and none were represented by a union. Jacuzzi Inc. will lay off 111 people from its plant in Valdosta, Georgia, according to a WARN report filed with the state of Georgia on May 12. According to the report, Jacuzzi plans to permanently close the bathtub factory by September 2026, with three phases of layoffs scheduled for July 11, August 10, and August 31. Steinerfilm, a manufacturer of dielectric tape and metallized plastic film, will close its Williamstown, Massachusetts location permanently this summer, according to local newspaper The Berkshire Eagle. Reportedly, the company is consolidating its operations in its German sister company, Steiner Film GmbH, leaving 34 of its Massachusetts employees out of work. Terex announced May 21 that it would lay off 117 workers as it plans to permanently close its North Bend, Washington heavy machinery factory, according to local news site KIRO 7v. The site said the company plans to relocate its operations at the site to Mississippi and South Carolina. Bingham & Taylor, a manufacturer of meter- and valve-access products, will permanently close its Culpeper, Virginia cast iron foundry. In a May 21 WARN report filed with the state of Virginia, the company said it would lay off 92 employees at the site, effective before or on the closure date on November 30. According to local news site Virginia Business, the closure follows Bingham & Taylor's 2025 acquisition by Charlotte Pipe & Foundry. Recent Comments
What, exactly, is Costco Next (and do shoppers think it's worth it)? Video Muted In 2025, Costco's revenue reached nearly $270 billion, so it's safe to say the warehouse club chain has some loyal fans out there. A large part of that has to do with Costco's careful product selection. Around 4,000 items are stocked in each store, from high-end seafood to the famous bargain-priced hot dog. That's not all. Costco customers looking to expand their shopping choices beyond what's in the warehouse might turn to Costco Next, a platform introduced by the retailer in 2017. How is Costco Next different from regular Costco? Essentially, Costco Next is a website where customers can order certain items, chosen by Costco, directly from the supplier at a discounted rate. It's designed to cut out the middleman and connect customers with the manufacturer, but still with a Costco-adjacent product inventory. There's praise on Reddit for Costco Next. "For a known brand product you want, if it pops up on Costco Next, it can be a great deal," wrote one user on r/Costco. Another commenter mentioned, "Super low pricing, fast shipping. I used it for Korean skin care." A happy Costco member added to the thread, saying, "I got a product for $80 that I couldn't find anywhere else for less than $100, and it arrived at my house in three days." As for the downsides: Because Costco Next items aren't sold directly through Costco, the regular Costco return policy doesn't apply, and Reddit users have reported shipping issues. Costco Next offers members a curated selection of brands at discounted prices. Although Costco chooses not to work with some name brands in its stores, it's a different story for Costco Next. On the Costco Next site, shoppers can click on one of the nearly 100 brands shown and sign in with their Costco account. That will take them directly to the brand's website, where they'll have access to exclusive deals not available to the general public. Shipping (and returns) are handled by those brands, not Costco itself. Which brands are available? The specific selections rotate, but Costco Next partners with recognizable name brands like Anker, Briggs & Riley, Caraway, Tailor Vintage, Viking, and even Jacuzzi. These brands' items include groceries, housewares, beauty products, outdoor equipment, and other household goods. That means Costco Next may carry both the pasta sauce and the pot to heat it in, plus a leather couch to relax and eat it on. Unfortunately, if you're not a member of Costco, you won't be able to shop at Costco Next. The good news for those who are members is that there's no additional cost to use Costco Next - it's included in the general club membership. If you're considering joining Costco, the perk of shopping on Costco Next is a good way to score deals that make the membership fee worth the cost.
Family Leisure announces exclusive retail partnership with Jacuzzi. Indianapolis, IN - Family Leisure, a leading retailer in home recreation, outdoor living, and wellness products, today announced a landmark partnership with Jacuzzi Group, becoming the exclusive retailer of Sundance(R) Spas from Jacuzzi(R) in its markets. This strategic relationship brings two of the most recognized and respected names in the spa industry directly to Family Leisure showrooms, expanding premium options for customers nationwide. For nearly 60 years, Family Leisure has built its reputation on offering high-quality products backed by expert service, competitive pricing, and unmatched customer support across its 10 national locations. With the addition of the Sundance(R) Spas from Jacuzzi(R), the retailer strengthens its commitment to providing consumers with best-in-class wellness and relaxation solutions. "Sundance Spas and Jacuzzi stand for innovation, longevity, and exceptional craftsmanship," said Noah Williams, Chief Operating Officer of Family Leisure. "Bringing their full product lines into our stores reinforces our dedication to giving customers the highest-quality spa experience available today." A powerful alignment of trusted brands. Jacuzzi is globally recognized for their engineering excellence, advanced hydrotherapy technology, and long-standing leadership in the hot tub and wellness industry. Their Sundance Spa line is best known for its advanced hydrotherapy technology that delivers a highly therapeutic, luxurious, and reliable spa experience. This exclusive partnership enables Family Leisure to provide: * Expanded premium spa offerings, with selections suited for every lifestyle and budget * Deep product expertise and personalized in-store guidance backed by manufacturer-trained teams * Greater availability and faster delivery of high-demand Jacuzzi and Sundance models * Trusted, nationally known brands that give customers confidence in their investment "Family Leisure has been a respected retailer in the home recreation space for decades," said Scott Bollitier, Strategic Account Manager at Jacuzzi Group. "We're excited to partner with a company that shares our passion for quality, customer satisfaction, and elevating the wellness experience in homes across America." Why this partnership matters. With this exclusive partnership now in place, Family Leisure is ready to set a new standard in home wellness and outdoor living. Customers can look forward to exploring a wider selection of premium spas, enjoying expert guidance from factory-trained professionals, and experiencing faster delivery and exceptional service. Whether you're building your dream backyard retreat or upgrading your home spa, Family Leisure - now the exclusive home of Sundance(R) Spas from Jacuzzi(R) in its markets - is your trusted destination for quality, reliability, and luxury. Browse online today to discover the future of relaxation and wellness. About Family Leisure. Family Leisure is a leading home recreation and outdoor living retailer specializing in hot tubs, pools, patio furniture, game room products, and wellness equipment. Family-owned and operated for nearly 60 years, the company is committed to delivering top-tier products, competitive pricing, and excellent customer service. Learn more at www.familyleisure.com. About Jacuzzi Group. Jacuzzi Group is a global leader in premium hot tubs, swim spas, whirlpool baths, and wellness products. With a legacy of innovation spanning over 100 years, Sundance(R) Spas from Jacuzzi(R) brand are trusted worldwide for their engineering, hydrotherapy performance, and exceptional design. Learn more at https://www.jacuzzi.com/. Media Contact: Noah Williams Family Leisure, Chief Operating Officer [email protected] 317-826-3036 Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].
IRVINE, Calif., April 22, 2025 /PRNewswire/ -- Jacuzzi Spa, a global leader in premium spa and wellness experiences, announced today the appointment of Robert P. Baird Jr. as Chief Executive Officer. Baird, a seasoned consumer goods executive with a strong track record of driving growth at respected global brands, will lead Jacuzzi Spa into its next phase of innovation, global expansion, and customer-focused excellence. Steven Mesnick will continue serving as CEO of Jacuzzi Bath, a separately operated segment of the Jacuzzi Group
Jacuzzi Group is Hiring for 62 Jobs on Simplify!
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About Jacuzzi Group
Industries
Industrial & Manufacturing
Healthcare
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Valdosta, Georgia
Founded
1915
Jacuzzi Group is Hiring for 62 Jobs on Simplify!
Find jobs on Simplify and start your career today