Jaded London

Jaded London

Streetwear and fashion retail

Overview

Jaded London is a British fashion and streetwear brand. It designs and sells menswear, womenswear, denim, knitwear, outerwear, and accessories through digital and wholesale channels. The brand serves fashion consumers and retail partners looking for trend-led clothing and seasonal collections. Its model connects creative direction and garment design with sourcing, merchandising, ecommerce, content, marketing, production, fulfillment, and customer care. Work spans fashion design, product development, buying, merchandising, ecommerce, creative, marketing, operations, and logistics.

About Jaded London

Simplify's Rating
Why Jaded London is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Elstree and Borehamwood, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • Organic search revenue rose 131% in Q4 after Jaded London hired Verde Digital.
  • Jaded London reported a £100 million revenue target while expanding internationally in 2026.
  • New York and Los Angeles stores opened in 2026, strengthening U.S. customer acquisition.

What critics are saying

  • ASA banned Jaded London's May 27, 2026 smoking ad on August 5.
  • That ruling spotlights weak controls in marketing approvals before future campaigns.
  • A quality-control scandal or misleading-ad pattern kills retailer credibility with Gen Z shoppers.

What makes Jaded London unique

  • Jaded London sells Gen Z clubwear with permanent flagships in London, LA, and NYC.
  • Its stores function as community venues, adding DJ sets, tattoo artists, and listening rooms.
  • The brand pairs product drops with culture-led marketing and aggressive organic-search growth.

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Benefits

Employee Discounts

Paid Vacation

Hybrid Work Options

Company Social Events

Employee Referral Bonus

Performance Bonus

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Jaded London is Hiring for 22 Jobs on Simplify!

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