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Jaded London

Streetwear and fashion retail

Overview

Jaded London is a British fashion and streetwear brand. It designs and sells menswear, womenswear, denim, knitwear, outerwear, and accessories through digital and wholesale channels. The brand serves fashion consumers and retail partners looking for trend-led clothing and seasonal collections. Its model connects creative direction and garment design with sourcing, merchandising, ecommerce, content, marketing, production, fulfillment, and customer care. Work spans fashion design, product development, buying, merchandising, ecommerce, creative, marketing, operations, and logistics.

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About Jaded London

Simplify's Rating
Why Jaded London is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Elstree and Borehamwood, United Kingdom

Founded

2013

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Simplify's take

What believers are saying

  • Rock Revival by Jaded launched April 16, 2026, proving collaboration-led demand remains active.
  • The September 2026 Nothing Sound Room turned Soho retail into a branded destination, not just store traffic.
  • Jaded London's November 2026 shearling boot push broadens footwear margins beyond apparel dependence.

What critics are saying

  • ASA banned Jaded London's smoking email on August 4, 2026, damaging youth-brand trust.
  • Dependence on viral, image-driven marketing exposes Jaded London to fast-moving platform and regulator backlash.
  • A trend collapse or brand fatigue would crush repeat demand and erase its £51m sales engine.

What makes Jaded London unique

  • Jaded London pairs trend-led streetwear with disruptive collaborations like Nothing on September 16, 2026.
  • The brand mixes ready-to-wear, footwear, and experiential retail from 434 Broadway and London drops.
  • Its 1.5 million Instagram followers and Selfridges, Urban Outfitters reach create culturally amplified distribution.

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Benefits

  • Employee Discounts
  • Paid Vacation
  • Hybrid Work Options
  • Company Social Events
  • Employee Referral Bonus
  • Performance Bonus

Company News

CULTED
Oct 27th, 2026
Jaded London is bringing studded Shearling Boots into winter.

Jaded London is bringing studded Shearling Boots into winter. Arriving in pink, black and camo, the mid-calf boot is constructed from cow suede and lined with genuine shearling. Jaded London is stepping into the colder months with a new footwear silhouette, introducing the Bolted Shearling Boot in three colourways. Combining cosy winter materials with the brand's signature experimental aesthetic, the latest release puts a contemporary spin on traditional shearling footwear. Arriving in pink, black and camo, the mid-calf boot is constructed from cow suede and lined with genuine shearling, offering a combination of warmth, comfort and statement-making design. Antique silver studs run across the exterior, introducing an industrial edge to the otherwise soft silhouette. The design also features a 3cm EVA sole, providing a lightweight foundation beneath the oversized upper, while a branded label at the back of the heel completes the look. Each colourway offers a different interpretation of the silhouette, too. The pink iteration brings a playful touch to winter dressing, while black provides a more understated alternative. Camo, meanwhile, leans into a militarian appearance of shearling footwear, allowing the silver hardware to take centre stage. The release continues Jaded London's exploration of exaggerated proportions and statement accessories, with the London-based label increasingly expanding its footwear offering alongside its established ready-to-wear collections. The Bolted Shearling Boots are listed on Jaded London's official website, priced at £195, with availability varying by colourway and size.

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