Jellyfish announces Maria Africa as Senior Paid Media Director for Australia and New Zealand. By News Desk On Dec 17, 2025 Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B brands. She was formerly Group Digital Performance Director at Mindshare in Sydney and has also worked for Main Roads Western Australia and Lotterywest. Her digital career commenced at Starcom Mediavest Group in the Philippines, and she has also worked in agencies in Singapore. In her role at Jellyfish, Maria will focus on team leadership, growth, and the expansion of team capabilities, and advising clients on how to get the best from the Google Marketing Platform. Jellyfish recently won the Google Marketing Platform Partner of the Year Award in Australia for the second year in a row. The company was recognised for helping businesses unlock the full potential of Google Marketing Platform, including Search Ads 360, Display & Video 360, Campaign Manager, and Google Analytics 360. "I joined Jellyfish because its value proposition is rooted in specialist expertise and technology, offering advertisers access to highly skilled practitioners, a global knowledge network, and a proprietary, AI-powered tech stack," said Africa. "The paid media space is changing rapidly and is marked by more automation, signal loss, and increasing pressure on creative effectiveness. Brands need partners who can move with agility and help them navigate that change with confidence". Jellyfish has built upon its suite of AI tools over the last 12 months - releasing Share of Model, Agent Shopper, and the Jellyfish Marketing Platform (JMP) - completing the full GEO suite. This positions Jellyfish as the only agency globally with an end-to-end, GenAI solution supporting marketing needs, driven by its goal to "Move. Faster, Smarter, Together". The company, part of the Brandtech Group, has grown its paid media team in Australia to ten people. This forms part of broader organisational growth this year, bringing headcount to over 40, including experts in Martech, Media, Creative, and SEO. "Maria has an excellent track record and significant experience in running paid media campaigns for brands in Australia and Asia," said Ashleigh Johnson, Jellyfish Managing Director, Australia and New Zealand. "Her expertise, experience, and tech-first approach make her the perfect person to lead our team into its next phase after our significant growth in paid media over the last few years." About Jellyfish. Martech360 is Jellyfish, the integrated global digital marketing business. Martech360 is redefining what it means to be a digital partner. Martech360 challenge every aspect of the marketing mix, from search to creative studios, tech-enabled ideation to reporting, with one goal: Martech360 help progressive brands move faster, smarter, and together. Powered by both AI and human creativity, its real-time creative, content and performance strategies take innovation and efficiency to the next level. With a proven track record in media, data, and commerce, Martech360 see patterns no one else can. And Martech360 is delivering measurable growth with cutting-edge technology and tools like Share of Model(TM) platform and Jellyfish Cloud. As a proud member of The Brandtech Group, Martech360 share a mission to redefine the boundaries of digital transformation through cutting-edge technology and Generative AI.

Jellyfish offers richer Engineering Insights with 25+ new data integrations across major dev tools. To lead a high-performing R&D organization, you need more than just code metrics. You need a holistic view of the entire software development lifecycle (SDLC). But too often critical data has been locked away in silos - from CI/CD workflows to Incident Management, Error Tracking and ITSM. That's why today Jellyfish is introducing more than 25 new integrations to the Jellyfish platform, enabling you to connect the most critical tools across the SDLC to transform your fragmented toolchain into a cohesive intelligence engine. This isn't just about more connections - it's about sharper context. By unifying these diverse data sources, engineering leaders can finally: * Eliminate Blind Spots: See the full lifecycle of development, not just the commit history. * Uncover Correlations: Understand exactly how incident volume impacts delivery speed or how code quality trends affect security. * Centralize Insights: Stop trying to wrangle disparate data and focus on what matters with a single, unified view of engineering productivity. Your Data, Your Way Your Data, Your Way. With the expanded ecosystem of data its new integrations provide, you need a way to slice and dice this information without limitations. Jellyfish's new Query Builder (currently in Alpha) gives you the power to create custom queries for deeper insights and correlate data across disparate systems. With Query Builder, you can create, run and save SQL queries across any data pulled into Jellyfish - allowing you to answer even more nuanced questions. Better Engineering Insights with Expanded Data Sources Better Engineering Insights with Expanded Data Sources. New integrations offer Jellyfish customers access to Incident Management, Security, CI/CD, QA, ITSM, Error Tracking, Monitoring and Customer Support data directly within the Jellyfish platform and include connections to the following tools: Integrations offer real-time data streaming and self-service setup that can be done in just minutes. Existing Jellyfish customers can start leveraging these new integrations in the coming weeks. If you are already a Jellyfish customer and interested in trying out Query Builder while it's in Alpha or connecting to any of its new integrations, you can reach out to your customer success manager. If you're looking to get started with Jellyfish, you can learn more and request a demo here. Steffen Eriksen is a Product Manager at Jellyfish.

How to unlock the power of Code Review Agent Insights in Jellyfish. Earlier this year Jellyfish launched a host of new AI Impact functionality including Multi Tool-Comparison, AI Spend and Code Review Agent Insights. Together these features give engineering leaders clarity around the adoption, value and impact of various AI tools and how they're used across the software development lifecycle (SLDC) or, more aptly, the AI-DLC. Today, Jellyfish is taking a closer look at Jellyfish's Code Review Agent Insights to help clarify the impact these tools are having on engineering teams and their work. Code Review Agent Adoption Code Review Agent Adoption. Engineering teams across industries are embracing code review agents like GitHub Copilot - Reviewer, CursorBot, Graphite Diamond, Greptile, CodeRabbit, Bito, Gemini - Reviewer and others to accelerate feedback cycles and improve quality. But Jellyfish is the only platform able to quantify how - and how often - these agents are used. Code Review Agent Insights helps engineering teams understand: * How frequently AI agents appear in code reviews * Where they're used (down to the repository level) * How adoption is trending over time, and more. But adoption is only half the story. The next step is understanding impact. Jellyfish data helps you see whether AI-assisted reviews are speeding up - or slowing down - PR cycle times. You can explore PR cycle times with and without AI to measure process efficiency, then pair those insights with Jellyfish's Metrics Explorer to track downstream quality metrics. The goal isn't just speed, it's better outcomes. You can also quantify the impact of a given code review agent on developer workflows to understand: * How review processes are impacted by the tool, and * If usage of these agents leads to better quality outcomes Developer Sentiment and Code Review Agents Developer Sentiment and Code Review Agents. Every engineering team knows that tool adoption is as much cultural as it is technical. That's why Jellyfish has added new favorability and comment reaction metrics to show how developers are responding to agents over time. If a particular tool's feedback is consistently met with negative reactions, it might be time to reevaluate its value. On the flip side, positive engagement can signal that an agent is meaningfully improving the review experience. With Code Review Agent Insights, you can answer questions like: * Is the tool positively impacting developer workflows, or creating more toil? and * Do Jellyfish need to adjust the settings of the tool to more seamlessly integrate it into workflows? Expanding visibility across the SDLC. Code Review Agent Insights marks a new chapter in Jellyfish's AI Impact journey. Jellyfish started by illuminating the impact of coding assistance tools - and now, Jellyfish is extending that visibility to the review phase of the SDLC. This broader focus reflects its vision: to give engineering leaders a holistic view of AI's impact across the entire SDLC, from code creation to review, testing, and beyond. What's next. In the coming months, Jellyfish'll continue expanding its AI Impact capabilities, helping organizations quantify impact across their full AI tech stack, not just tool by tool, but comprehensively across their engineering ecosystem. Its mission remains the same: to help you measure, understand, and optimize how AI is shaping your teams, your processes, and your outcomes. Getting Started with Code Review Agent Insights Getting Started with Code Review Agent Insights. For Jellyfish AI Impact customers, connecting Jellyfish to a code review agent used by your team is easy. Simply navigate to AI Impact within the Jellyfish platform, select Code Review Agents from the left-hand drop down, click Settings and enable the code review agent connection. Take a closer look. If you're not yet a Jellyfish customer and looking to get started with Code Review Agent Insights or any other aspect of the Jellyfish platform you can learn more and request a demo today. Ryan Kizielewicz is a Product Manager at Jellyfish.