Jellysmack

Jellysmack

Tech-driven social video channel management

Overview

What Jellysmack does: Jellysmack builds and runs social video channels for creators and brands. It uses its own software to plan, produce, and distribute videos tailored for social platforms so they reach the right audiences. How its product works: Jellysmack’s technology analyzes trending topics, optimizes videos for performance, and helps find niche audience segments. It then partners with content creators to produce and publish videos across platforms, sharing advertising revenue with them. How it differs from competitors: It combines end-to-end channel management with data-driven audience targeting and monetization through a revenue-share model, plus a portfolio of topic-specific communities (Beauty Studio, Oh My Goal, Gamology, House of Bounce, Naturee) that focus on distinct audiences. What the company aims to achieve: to help creators and brands grow their audiences and increase ad revenue on social media by delivering tailored, scalable video content.

About Jellysmack

Simplify's Rating
Why Jellysmack is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Entertainment

Company Size

201-500

Company Stage

Series C

Total Funding

$47.5M

Headquarters

New York City, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Court TV acquisition bridges social and traditional media.
  • Law&Crime nine-figure deal dominates true crime genre.
  • Fourthwall investment unlocks creator e-commerce revenue.

What critics are saying

  • Layoffs of 13 US staff accelerate cash burn.
  • TikTok ban destroys 10B monthly short-form views.
  • MrBeast self-scales, bypassing revenue-sharing model.

What makes Jellysmack unique

  • Proprietary AI detects promising creators before competitors.
  • Manages niche channels like Beauty Studio and Gamology.
  • Distributes content across Facebook, TikTok, and YouTube.

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Funding

Total Funding

$47.5M

Below

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
TV Tech
Feb 11th, 2026
Scripps Selling Court TV to Jellysmack

Scripps selling Court TV to Jellysmack. By Tom Butts published yesterday Station group says sale will "strengthen our balance sheet" The EW Scripps Company is selling its Court TV franchise to Jellysmack, a "creator growth" company that also owns the Law&Crime Network. Court TV was acquired by Scripps from Turner Broadcasting in 2019. The sale comes amid pressure for the station group - which operates a portfolio of more than 60 stations in 40-plus markets, as well as Scripps News, Ion, Bounce, Grit, Ion Mystery, Ion Plus and Laff channels - to reduce its debt. "This move is consistent with the way Scripps has operated for nearly a century and a half: We identify where consumer behavior is headed, build and grow businesses that meet those evolving interests and make strategic decisions about how we unlock their greatest value - whether in our portfolio or through exits that strengthen our balance sheet and position us for the future," Adam Symson, the CEO of Scripps, said in a statement on Monday. Last summer, the station group sold WFTX to Sun Broadcasting for $40 million; it also fought back an attempted takeover from Sinclair Broadcasting, which acquired a 9.9% stake in Scripps last fall. Sinclair proposed to acquire the Cincinnati-based station group for about $7 per share in a mix of cash and stock, but the Scripps board rejected the proposal. The station group announced today that it has launched "an enterprise-wide transformation plan designed to improve operating performance and unlock new value, targeting annualized enterprise EBITDA growth of $125 million-$150 million by 2028," and that it "will deliver this improved EBITDA run-rate through cost savings and revenue growth initiatives that will leverage technology including AI and automation and increase revenue yield on its existing businesses." Symson dubbed this transformation under the motto "We Create Connection." "Scripps is nearly 150 years old, and we have thrived for so long because doing well by doing good is in our DNA," said Symson. "We are taking E.W. Scripps' founding mission and values for the enterprise, overlaying today's company vision to create connection, and doing so with operating principles and a cost structure we would have if we were to be founded today." The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

GeekWire
Oct 13th, 2023
We Asked 24 Startups In The New Techstars Seattle Class About How Ai Is Impacting Their Business

Techstars Seattle 15th cohort. (Techstars Seattle Photo)The startups in the latest Techstars Seattle batch span a range of industries — and AI is having a significant impact on all of them.We spoke to nearly 50 founders that are participating in the 15th cohort of Techstars Seattle, which counts companies including Remitly, Outreach, Skilljar, Mass Reforestation, and others as alumni. Many of the 24 companies use AI tools such as GitHub Copilot and ChatGPT to boost productivity. Others have AI embedded within the products. The companies represent industries including healthcare, finance, culinary, advertising, robotics, and more. Keep reading below to learn more about AI’s impact on their industry, the biggest challenges they expect, and what they plan to do with their free time in Seattle

Abrams Media
Oct 10th, 2023
Jellysmack Acquires Dan Abrams' Law&Crime in Reported Nine Figure Deal

Jellysmack acquires Dan Abrams' Law&Crime in reported nine figure deal.

The Hollywood Reporter
Oct 10th, 2023
Dan Abrams' Law&Crime Network Sold to Jellysmack

Video content creator Jellysmack has acquired the Law&Crime Network founded by legal analyst and TV host Dan Abrams.

Axios
Oct 10th, 2023
Exclusive: Jellysmack acquires Law&Crime Network

A source said the deal values the true crime studio at nine figures.

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