Pixability launches new solution to help advertisers avoid 'AI slop' on YouTube. By Pixability Powered by Pixie agentic AI and Famous Birthdays creator verification data, new capability helps distinguish high-quality content and verify human creators. October 1, 2026 BOSTON - Pixability, the leading YouTube technology and data platform, today announced the launch of a new solution that helps advertisers identify and avoid very low-quality AI-generated content, often referred to as "AI slop," on YouTube. The launch comes as made-for-advertising (MFA) AI-generated content has become a growing concern for advertisers. According to eMarketer, 53% of U.S. media experts cite ad adjacency to generative AI content as a top challenge in 2026, with one recent study finding that 21% of videos in a new YouTube user's feed were AI-generated. For most marketers, the concern isn't AI itself, but how it is being used to create low-quality, MFA content. Pixability research found that two-thirds of agencies are comfortable running ads alongside AI-generated content if it is high quality, free from misinformation and/or positively engages their audiences. The challenge is not simply identifying which content uses AI, but distinguishing high-quality content from AI slop - an increasingly complex task given the volume of YouTube channels incorporating AI in some form. "Creator channels account for 82% of impressions in a typical YouTube ad campaign, yet brands and agencies have limited visibility into which may be AI-built, made-for-advertising channels," said David George, CEO of Pixability. "Pixie's intelligence, built specifically for YouTube, enables us to identify these channels, while our partnership with Famous Birthdays adds an important layer of human creator verification." The new capability combines Pixability's Pixie agentic AI with Famous Birthdays' proprietary dataset of more than 100,000 manually profiled YouTube creators. Using Pixability's proprietary YouTube channel and video data, Pixie analyzes content patterns to identify channels that exhibit characteristics of AI slop, while Famous Birthdays' data provides an additional layer of human creator verification. Known as the "Wikipedia for Gen Z," Famous Birthdays catalogs YouTube celebrities and influencers and has become a leading source of human creator data. "The vetting of YouTube creators has become a key challenge for brands as they build advertising and influencer campaigns" said Evan Britton, founder of Famous Birthdays. "The integration we have with Pixability helps marketers move beyond standard channel metrics, to identify real human creators with authentic engagement, to make informed partnership decisions at scale." About Pixability Pixability is the leading AI-driven technology company empowering the world's largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability's suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions for the benefit of brands and their agencies. Pixability is also one of four companies globally that are part of Google's YouTube Activation Partners program. For more information about Pixability, please visit www.pixability.com.

Pixability appoints Norm de Greve, former General Motors CMO and Chairman of the MMA, to its Advisory Board. By Pixability Industry leader joins the company amid the rapid growth of its AI-powered solutions that help advertisers maximize their investment on YouTube. September 9, 2026 BOSTON - Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and leverage creators on YouTube, today announced that Norm de Greve, the current Chairman of the MMA (Marketing & Media Alliance) and former Chief Growth Officer and Global Chief Marketing Officer of General Motors, has joined its Advisory Board. As YouTube becomes increasingly central to marketers, Pixability's growth has rapidly accelerated, driven by its unique AI-powered and agentic solutions across paid advertising, organic content and creator marketing. As brands look to more closely integrate these strategies and maximize the value of their YouTube investments, de Greve will bring strategic, brand-side perspective to Pixability's business. De Greve brings more than two decades of experience leading marketing and growth for some of the world's largest brands, bringing valuable brand-side perspective to Pixability's Advisory Board. He currently serves as Chairman of the MMA, a global industry association focused on advancing the future of marketing and media. Most recently, he served as Chief Growth Officer at General Motors, following his role as the company's Global Chief Marketing Officer. Previously, he spent eight years as Chief Marketing Officer of CVS Health and more than a decade at Digitas, where he served as President of its Boston and Detroit offices. "Norm brings a deep understanding of how marketers can use media and technology to drive efficient business growth," said David George, CEO of Pixability. "Norm's industry leadership and experience leading marketing transformation at some of the world's largest brands will be incredibly valuable as we continue helping our customers maximize the impact of their YouTube investments-especially as its importance grows in this new AI-powered era." "YouTube plays an increasingly important role across the customer journey, from discovery and brand building to creator influence and performance," said de Greve. "As AI transforms marketing, brands need to better understand how all of those elements work together and to use data and technology to make smarter decisions about where and how they invest. Pixability is helping marketers do exactly that, and I'm excited to work with David and the team as they continue to expand that vision." The appointment comes as brands increasingly leverage Pixability's proprietary AI-powered technology, pixie(TM), to maximize their YouTube investments. Drawing on Pixability's extensive YouTube data, pixie helps marketers identify the most relevant channels and creators, optimize campaigns and improve performance, providing deeper intelligence to inform decisions across advertising and creator strategies. De Greve joins other industry leaders on the board, including Jeremy Cornfeldt, President of Tinuiti; Jessica Goon, Vice President Global Brand Marketing at McCormick & Company; Andrew Graff, CEO of Allen & Gerritsen; Jamie Gutfreund, founder of Creator Vision and co-chair of the IAB Creator Economy Board; Charisse Hughes, former SVP/Chief Growth Officer at Kellanova; John Montgomery, former EVP Global Brand Safety at GroupM (WPP Media); Rob Norman, former CEO of GroupM (WPP Media); Bill Simmons, former VP of Products at The Trade Desk; and Tony Weisman, former CMO of Dunkin. About Pixability Pixability is the leading AI-driven technology company empowering the world's largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability's suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions for the benefit of brands and their agencies. Pixability is also one of four companies globally that are part of Google's YouTube Activation Partners program. For more information about Pixability, please visit www.pixability.com.

Pixability expands leadership team amid accelerating growth and increasing momentum across the YouTube ecosystem. By Pixability Company appoints key executives across Customer Success, Creator Economy, Data Solutions and Product Marketing. June 2, 2026 BOSTON - Pixability, the AI-driven technology company helping brands and agencies optimize advertising, creator, and organic strategies across the YouTube ecosystem, today announced several executive appointments and promotions as the company continues to build on a record year of growth and market expansion. The leadership expansion reflects growing demand for Pixability's AI-powered solutions as brands increasingly seek more coordinated approaches to YouTube advertising, creator engagement, audience intelligence, and organic content strategy. To support its continued growth and expanding market presence, Pixability announced the following leadership appointments and promotions: * Malick Cisse joins Pixability as Senior Vice President of Customer Success * Theresa Go has been appointed to Vice President of Creator Economy Solutions & Partnerships * Grant Stratemeyer has been appointed to Senior Vice President of Data Solutions & Partnerships * Charlotte Schaefer joins Pixability from TripleLift as Senior Director of Product Marketing "Pixability continues to evolve alongside the rapid transformation reshaping YouTube, creator media, and AI-powered advertising," said David George, CEO of Pixability. "As brands and agencies increasingly look for more intelligent and coordinated approaches to YouTube advertising and creator engagement, we are continuing to invest in leadership talent that strengthens our customer partnerships, accelerates innovation, and helps clients drive measurable business outcomes." In his role, Cisse will lead Pixability's global customer success organization, helping brands and agencies maximize performance and value across YouTube campaigns and audience strategies. He joins Pixability with deep experience leading customer success and growth organizations across advertising technology and media companies and agencies, including multiple leadership roles at Spark Foundry, Zeta, Foursquare, and Illumin. Go's expanded role reflects Pixability's growing investment in creator economy solutions and partnerships as brands increasingly seek more integrated strategies that align creator content, paid advertising, and audience insights within YouTube. She will lead initiatives focused on creator ecosystem partnerships and advertiser activation strategies. Stratemeyer will oversee Pixability's expanding data solutions and strategic partnerships organization, including initiatives tied to contextual intelligence, audience insights, AI-driven media optimization, and MCP partnerships. His promotion comes as Pixability continues expanding its suite of YouTube intelligence and activation capabilities for advertisers and agencies. Schaefer joins Pixability from TripleLift, where she led product marketing initiatives across advanced advertising and programmatic solutions. At Pixability, she will help drive go-to-market strategy and product positioning as the company expands its AI-powered YouTube and creator economy offerings. The leadership announcements follow a period of significant momentum for Pixability, including the recent launch of Pixability360, the company's platform designed to unify YouTube advertising, creator content, and organic channel strategy, as well as the evolution of pixie(TM), Pixability's agentic AI solution designed to accelerate YouTube channel discovery, contextual curation, and campaign optimization across the YouTube ecosystem. About Pixability Pixability is the leading AI-driven technology company empowering the world's largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability's suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions for the benefit of brands and their agencies. Pixability is also one of four companies globally that are part of Google's YouTube Activation Partners program. For more information about Pixability, please visit www.pixability.com.