Pixability

Pixability

Optimizes YouTube advertising for brands

About Pixability

Simplify's Rating
Why Pixability is rated
A+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

51-200

Company Stage

Series C

Total Funding

$26.7M

Headquarters

Boston, Massachusetts

Founded

2008

Overview

Pixability specializes in optimizing YouTube advertising for brands and agencies across various industries, including fashion, beauty, sports, gaming, travel, food, automotive, and quick-service restaurants. The company provides a platform that offers insights, brand suitability, and performance metrics, ensuring that ads are placed in contexts that align with the brand's values and target audience. This helps maintain brand safety and enhances the effectiveness of video marketing strategies. Pixability operates on a business model that includes both self-serve and managed services, allowing clients to either manage their own campaigns or have Pixability's team handle the optimization for them. The platform performs 37,000 optimizations daily to ensure ads reach the most relevant viewers, maximizing return on investment. Pixability's goal is to help brands enhance their video advertising efforts while ensuring their ads are suitable and effective.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven contextual targeting boosts Pixability's market position.
  • Partnerships with Cedara and Culture Genesis enhance Pixability's sustainability and diversity efforts.
  • Expansion into CTV with new contextual solutions addresses transparency and suitability challenges.

What critics are saying

  • Emerging platforms like TikTok and Instagram Reels increase competition for Pixability.
  • Regulatory pressure on data privacy could necessitate significant platform adjustments.
  • Potential changes in YouTube's advertising policies could disrupt Pixability's business model.

What makes Pixability unique

  • Pixability is the only YouTube Measurement Partner certified for Brand Suitability.
  • PixabilityONE platform offers unique insights not available elsewhere in the industry.
  • Pixability performs 37,000 optimizations daily, ensuring maximum ad relevance and ROI.

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Funding

Total Funding

$26.7M

Below

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Unlimited Paid Time Off

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

1%
MarTech Cube
Feb 13th, 2025
Pixability Appoints Leah Malone as Chief Revenue Officer

Pixability (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance advertising on YouTube and CTV, today announced that it has appointed Leah Malone as the Company's Chief Revenue Officer, overseeing sales and customer service globally.

ExchangeWire
Apr 16th, 2024
Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube

Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform.

Digiday
Feb 22nd, 2024
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network

Video advertising company Pixability is partnering with Black-owned digital video network Culture Genesis to expand its diversity efforts effective today, Digiday has learned.

AiThority
Dec 4th, 2023
Pixability and Playground xyz Partner To Deliver Attention Measurement for YouTube

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, announced that it has partnered with Playground xyz, the leading attention measurement and optimization platform, to enable brands to measure the attention of their YouTube ads.

Yahoo Finance
Nov 29th, 2023
Pixability Adds Two Key Executives As It Expands Its Solutions For Youtube & Ctv

PixabilityFormer sales leaders at GumGum and InMobi Join to Lead Revenue GrowthBOSTON, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Pixability, ( www.pixability.com ), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it is adding two key executives to its leadership team. Dave Matthews, former CRO of GumGum, joins Pixability as Global Chief Revenue Officer and Christina Wein, formerly the Head of National Sales at InMobi, will be the Senior Vice President of Revenue.Matthews will oversee all sales and customer success teams across North America, EMEA and APAC for Pixability. He brings a unique combination of expertise at AdTech companies ranging from startups to billion-dollar global businesses. Prior to his most recent role at GumGum, he held revenue leadership positions including CRO at 4Info, which was acquired by Cadent, and CRO at Grapeshot which was acquired by Oracle.Pixability has also hired Wein, an industry veteran with over 20 years of experience in sales, business development, and strategic partnerships at digital media and AdTech companies. Prior to Pixability, Tina worked at industry leaders including DoubleClick, Yahoo!, and AOL as well as earlier stage companies Innovid and InMobi

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