JETSET Pilates to open first Virginia studio in Tysons, launching a statewide expansion. Multi-unit development company Vertex Fitness Group to open three Virginia studios in three-month span New studio openings are part of larger, 25-studio JETSET development agreement TYSONS, Va. - JETSET Pilates, the fast-growing reformer Pilates franchise, will open its first Virginia studio in Tysons this November, marking the brand's entry into the state. Two additional JETSET studios will open in Midlothian and Ashburn, Virginia in the coming months. Located at 1640 Boro Place at The Boro, one of the most active live, work and play destinations in Northern Virginia, the 16-reformer Tysons studio opened presales in mid-July and is on track to sell hundreds of founding memberships before its doors officially open. It's the first of three studios opening across Virginia over the next several months, with studios set to open in Midlothian (14313 Winterview Parkway) in December and Ashburn (44795 Dulles Overlook Dr.) in early 2027. "Virginia is home for us," said James Temple, co-founder of Vertex Fitness Group. "I grew up in Suffolk and spent 17 years building a business across this state, and our COO, Christy Rowe, grew up in Grundy and lives just a few miles from the studio we're opening in Ashburn. Tysons is our anchor here, but it was never meant to be a single opening, we're bringing JETSET to Virginia as a network of studios, from Northern Virginia to the Richmond region, so members can find a class close to home and close to work." Each Virginia studio will be staffed by a locally hired team led by a general manager, supported by Vertex's shared services team and Rowe. Vertex expects the three Virginia locations to create approximately 60 local jobs, including general managers, studio leads, community leads, and certified instructors. "James and Mo have already proven at Mathnasium that they know how to scale a business the right way, and that experience translate directly to what we're seeing in Virginia," said Bertus Albertse, President and CEO of JETSET Pilates. "That kind of discipline, data-driven execution is exactly what we want leading our growth in this market." Tysons, Midlothian and Ashburn are the opening wave of a broader development agreement between JETSET and Vertex Fitness Group, which covers 25 studios across Virginia, Chicago and the Twin Cities. Vertex Fitness Group was founded by James Temple and Mo Khalil, two of the most accomplished multi-unit operators in the Mathnasium franchise system, operating more than 100 Mathnasium learning centers combined. Vertex brought on Christy Rowe, a 15-year veteran of boutique fitness and premium retail operations, as Chief Operating Officer and founding member of its leadership team. Rowe leads studio openings, hiring, training, and marketing across every Vertex market, including Virginia. JETSET's Reformer Pilates pairs an intense, music-driven 50-minute workout with premium studio experience, and has built a loyal, community-driven membership base across a wide range of ages and fitness levels. Founded in Miami in 2010 by Tamara Galinsky, JETSET began franchising in 2022 and has since sold more than 400 territories nationwide, backed by a certification program through JETSET training academy. Ahead of the Tysons opening, JETSET has been introducing itself to Tysons, McLean, Vienna and Great Falls through "JETSET on the Mat" pop-up classes, private VIP sessions and partnerships with local businesses and residential communities. As the opening date nears, founding members will get first access to preview classes, and the studio will marks its official debut with a ribbon cutting, community partners and a full slate of JETSET classes. About JETSET Pilates Founded in 2010 and franchising since 2022, JETSET Pilates has quickly become one of the most attractive concepts in the boutique fitness franchise space, with more than 400 studios open or in development across the U.S., the U.K. and Australia. The brand is known for its 50-minute classes that combine strength, cardio and Pilates-inspired movements for a full-body workout, focusing on connection, consistency and wellness in every community it serves. For more information, please visit https://jetsetpilates.com, or follow the brand on LinkedIn and Instagram. SOURCE JETSET Pilates

JETSET Pilates, a reformer Pilates franchise, will open its first Virginia studio in Tysons this November. It is the first of three planned studios in the state. The 16-reformer studio at 1640 Boro Place opened presales in mid-July. Studios in Midlothian and Ashburn follow in December and early 2027. Vertex Fitness Group, led by co-founders James Temple and Mo Khalil, will run the studios. The three sites should create about 60 local jobs. They are the first wave of a development agreement covering 25 studios across Virginia, Chicago, and the Twin Cities. JETSET was founded in Miami in 2010, began franchising in 2022, and has sold more than 400 territories.

JETSET Pilates opens first Virginia studio in Tysons, entering one of the DC suburbs' most competitive boutique fitness markets. A 25-studio development deal with a Mathnasium multi-unit operator signals JETSET's move beyond its sun belt strongholds. Published: Nov 03 2026, 11:14 AM EST | By Scott Keys JETSET Pilates opened presales at its first Virginia studio last July, and by the time the doors officially open this month at The Boro in Tysons - a mixed-use destination at 1640 Boro Place in the heart of Northern Virginia's commercial core - the franchise is tracking toward hundreds of founding memberships already committed, according to Vertex Fitness Group, the operator behind the location. The Tysons studio is not a standalone opening. It anchors a three-location launch across Virginia, part of a broader development agreement Vertex holds for 25 studios spanning the state, greater Chicago, and the Twin Cities. A Midlothian location follows in December at 14313 Winterview Parkway in Chesterfield County, and a third studio is set to open in early 2027 in Ashburn at 44795 Dulles Overlook Dr. - the same Northern Virginia suburb where Club Pilates, JETSET's dominant national rival in the Reformer category, already operates a studio. For JETSET, the Virginia entry comes as the brand surpasses 400 territories sold and targets 150 open studios by year-end. Founded in Miami in 2010 by Tamara Galinsky and franchising since 2022, the brand opened 25 new locations in the first quarter of 2026 alone across markets including Dallas, Raleigh, Charlotte, Nashville, Salt Lake City, and New York City. By mid-year, JETSET reported more than 70 studios open across the US and Australia, with more than 80 additional openings projected before December. The Tysons studio is the first the brand has opened in Virginia, even as it has operated a presence in Washington, D.C. itself since 2025. The operator behind the Virginia push, Vertex Fitness Group, was co-founded by James Temple and Mo Khalil, who are among the most prolific multi-unit operators in the Mathnasium franchise system - with more than 100 Mathnasium learning centers between them. That background in scaling education and services franchises across large geographies carries direct relevance to a boutique fitness operation that lives or dies on recurring memberships, class consistency, and staff retention. Vertex brought on Christy Rowe, a 15-year boutique fitness and premium retail veteran, as its chief operating officer to lead studio openings, hiring, training, and marketing across every Vertex market. Rowe grew up in Grundy, Virginia, and lives near the Ashburn studio coming in early 2027 - giving Vertex an operational leadership team with genuine Virginia roots at multiple points in the pipeline. "Virginia is home for us," said James Temple, Vertex's co-founder. "I grew up in Suffolk and spent 17 years building a business across this state, and our COO, Christy Rowe, grew up in Grundy and lives just a few miles from the studio we're opening in Ashburn. Tysons is our anchor here, but it was never meant to be a single opening - we're bringing JETSET to Virginia as a network of studios, from Northern Virginia to the Richmond region, so members can find a class close to home and close to work." That network logic matters commercially. The boutique fitness model depends heavily on a member's ability to take classes at multiple locations under a single membership plan; operators who open studios in proximity and in commuting corridor clusters tend to see stronger retention than those entering a single zip code in isolation. Vertex's pre-opening strategy reflected that long-term thinking - before the Tysons studio opened, the team ran "JETSET on the Mat" pop-up classes and private VIP sessions in Tysons, McLean, Vienna, and Great Falls to seed community familiarity and capture founding memberships across a catchment broader than the immediate studio location. JETSET Pilates President and CEO Bertus Albertse pointed directly to Vertex's operational track record in approving the multi-market development agreement. "James and Mo have already proven at Mathnasium that they know how to scale a business the right way, and that experience translates directly to what we're seeing in Virginia," Albertse said. "That kind of discipline, data-driven execution is exactly what we want leading our growth in this market." The Virginia market JETSET is entering is one of the most competitive boutique fitness corridors in the country. Club Pilates - the category's dominant national franchise with more than 900 locations systemwide - has spent several years building a dense Northern Virginia presence. According to Arlington Magazine's Best of Arlington 2026 coverage, Club Pilates' Northern Virginia franchise now operates eight regional studios, including locations in Pentagon City, Falls Church, Tysons, and Clarendon, with at least four additional openings in development. Across the broader Washington metro, Club Pilates locations extend into DC's Georgetown, Tenleytown, Navy Yard, and Mount Vernon Triangle neighborhoods, as well as into Silver Spring, Stafford, and Waldorf in Maryland. JETSET is not entering an open market - it is stepping into one already mapped by an entrenched competitor that holds a meaningful lead in member familiarity and location density. JETSET's differentiation in that environment rests on format, not geography. Where Club Pilates positions itself as a broadly accessible, all-levels Reformer brand with class sizes up to 12, JETSET's offering pairs a 50-minute, music-driven, intensity-forward workout with a 16-reformer studio design and a premium environment positioned at the higher end of the boutique fitness price spectrum. Whether that positioning resonates with the affluent, fitness-active DC suburbs demographic at sufficient volume to build strong unit economics alongside Club Pilates remains to be demonstrated in the Northern Virginia market specifically. For prospective investors evaluating the Pilates franchise category, JETSET's 2026 Franchise Disclosure Document - publicly filed with state franchise registries - outlines a total initial investment range of approximately $413,100 to $806,900, with a $60,000 franchise fee, a 7.5% royalty on gross sales, and a 1.5% advertising contribution, according to the International Franchise Professionals Group. Minimum liquidity requirements are $200,000 for a single unit; multi-unit placements require $400,000 in liquid capital and a minimum net worth above $1 million. Critically, JETSET's 2025 FDD does not include an Item 19 financial performance representation, meaning the brand does not publicly disclose average unit revenue or franchisee earnings from its FDD. Prospective owners should request the current FDD directly from JETSET Pilates, review Item 20 for the contact information of current and former franchisees, and consult a qualified franchise attorney before making any investment decision. Virginia is not a franchise registration state, so JETSET faces no state-level pre-sale registration requirement there - a distinction that accelerates its ability to sign and open locations across the commonwealth. The three Virginia studios are expected to generate approximately 60 jobs in total, according to Vertex, covering general managers, studio leads, community leads, and certified JETSET instructors. With the Midlothian studio scheduled to open in December and Ashburn to follow in early 2027, the pace of the Virginia rollout will be the clearest early indicator of how quickly Vertex can execute its 25-unit pipeline. JETSET's year-end targets - 500 territories and 150 open studios - put the brand's execution against those numbers in view before the new year. The rate at which the Tysons studio converts founding memberships into recurring revenue, and whether JETSET can sustain that conversion in subsequent Virginia openings, will tell franchise investors far more about the brand's Mid-Atlantic potential than any single grand opening. Editor's Pick