Ladder

Ladder

Subscription-based digital strength training programs

Overview

Ladder provides structured, progressive strength training programs through a subscription-based digital fitness platform. Users receive personalized workout plans created by elite coaches and access them via the Ladder app on multiple devices, including web for larger screens. Programs cover diverse goals—such as longevity with Team Endure, body sculpting with Transform, and minimal-equipment, high-intensity sessions with Maximus—and are designed to guide users through a planned progression rather than just offering a library of exercises. The service includes daily access to a coach for fitness questions, motivation, and nutrition advice, creating a coached, interactive experience. Ladder’s goal is to help people stay consistent with their workouts and achieve tangible improvements in strength and overall well-being.

About Ladder

Simplify's Rating
Why Ladder is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$123.5M

Headquarters

Austin, Texas

Founded

2015

Get referred to Ladder

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Ladder Nutrition and hydration features deepen retention after the October 2025 launch.
  • 100,000-plus App Store reviews and 4.9 rating signal strong consumer love.
  • Diplo tour and Hilary Duff campaign extend awareness into mainstream women’s fitness.

What critics are saying

  • General Catalyst-funded CAC dependence, discussed January 2026, breaks if financing terms tighten.
  • Apple and Meta can clone guided fitness features, compressing Ladder margins by 2027.
  • If paid-member growth stalls, Ladder cannot justify premium coaches, celebrity spend, or expansion.

What makes Ladder unique

  • Ladder pairs weekly coach-led programming with in-app nutrition, launched October 2025.
  • Flex HSA/FSA eligibility, announced December 2025, lowers sticker shock versus gym subscriptions.
  • Hilary Duff campaign on April 21, 2026 broadens Ladder beyond hardcore strength enthusiasts.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$123.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Unlimited Paid Time Off

Remote Work Options

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simply Strong
Jul 7th, 2026
Ladder vs Peloton: which workout app is better for strength training?

Ladder vs Peloton: which workout app is better for strength training? CPT, Founder of Simply Strong App Quick Summary Ladder and Peloton are popular strength training apps that offer a ton of workout variety; however, they're not the same. In this article, Simply Strong App'll explore the similarities and differences between the two and help you decide which is the better fit. Ladder and Peloton are two popular fitness apps that provide convenient, app-based workouts. Both apps have built loyal communities and offer professionally programmed workouts, but they take two very different approaches to fitness. Ladder is primarily focused on strength training with coach-led workouts, while Peloton has long been known for its vast library of instructor-led (follow-along) classes that include everything from cycling and running to strength training and yoga. So, which app is better? The answer depends on your goals, workout style, and which app helps you stay more consistent. Ladder overview. Ladder is a fitness app that's built around strength training. Unlike many other apps that simply give you a giant library of workouts to browse, Ladder members join a "team" led by a coach who guides them through a structured workout program. Pros. * Progressive programming * Multiple coaching styles (and coaches to choose from) * Strong community * New workouts released regularly * Home and gym options Cons. * Choosing between teams (coaches) can feel overwhelming * Some programs require more equipment than the average home exerciser owns * Programming isn't specifically designed for women over 40 or those navigating perimenopause Peloton overview. Remember when Peloton first hit the scene, and it was all about their spin bike? Peloton has come a long way since then and now has a stand-alone app that includes a library full of thousands of workouts that cover: * Strength * Running * Walking * Yoga * Stretching * Meditation * Cycling * Bootcamps If you're the type of person who loves variety and switching things up, Peloton definitely has one of the most robust libraries of workouts to choose from. * Huge workout library * Fun, engaging instructors * Wide variety of workout types * Great for cardio lovers * High-quality production * So many options can make it difficult to know what to do next * Strength classes don't always follow a long-term progression * It requires more planning and intentionality if your goal is building strength over time How Simply Strong compares. Simply Strong takes a different approach than both Ladder and Peloton. Instead of offering thousands of individual workouts or multiple coaches to choose from, Simply Strong provides one clear strength training plan that builds month after month. The focus isn't on novelty and giving you endless choices; it's on helping you make consistent strength gains and body composition changes. The main focus of Simply Strong's programming is progressive overload, which is key for strength gains, muscle building, and results for women over 35. Simply Strong App programs include: * 3-5 day weekly splits available * 30 or 45 minute daily options * Designed for women 35+ who want results without fluff * Home workouts using dumbbells and resistance bands * Progressive overload built into every program Rather than wasting precious time trying to figure out what workout to do for the day, the Simply Strong App allows you to just open the app and complete the workout that's scheduled for that day. Rather than wondering what workout to choose each day, you simply open the app and complete the workout that's scheduled for that day. Coach-Led classes vs structured programming. One of the biggest differences between Peloton, Ladder, and Simply Strong is that Peloton and Ladder offer classes that are follow-along, meaning that the instructor is doing the workout with you on the screen. This format works well for some women because they like the energy and accountability it can create during the workout. Simply Strong, on the other hand, takes a self-paced approach. Instead of following along with a live or pre-recorded workout class, you move through each workout at your own pace while following a structured training plan that includes form cue video demonstrations and written form cues. Although a self-paced format might be new and unfamiliar to some women, the flexibility this approach offers is a major advantage. Instead of trying to keep up with an instructor on the screen, you have the opportunity to focus on proper form, rest for as long as you'd like between sets, and fit your workout into your schedule without feeling like you have to keep up with anyone. Plus, you can listen to your own music, audiobook, or podcast while you work out. This approach is excellent for women who want to get stronger, build muscle, and change their body composition and who don't need the "rah-rah" energy that often comes with follow-along workouts. Programming philosophy. One of the biggest predictors of long-term success with strength training is following a program that progresses over time. Ladder does a great job of incorporating progressive programming within its coaching teams. Simply Strong emphasizes progressive overload in every program, using planned progressions, repeated movements, and structured workout splits. Peloton does a great job of offering quality strength workouts as well, but the philosophy is to select individual classes based on what sounds good that particular day, which gives the overall experience less structure and more uncertainty, especially for women in midlife who want to know the effort they are putting into their workouts is going to pay off. Support beyond the workouts. In the fitness world, workouts are only one part of building strength and staying consistent. Questions during the process will inevitably come up: -What weight should I use? -How do I modify this exercise? -Is my form correct? Ladder app offers support through its coaching teams and in-app community feature; however, it's unlikely that you'll be able to connect directly with the coach in charge of the program. The same can be said for Peloton; you receive group motivation through the workouts and vast member community, but you don't have the opportunity to connect 1:1 with a coach or instructor. Simply Strong offers a combination of a private app member community of women with direct 1:1 messaging access to the certified personal trainer who creates the workouts, so you never feel like you're on your own or being given canned or standard responses. Many women appreciate knowing that there's a real person behind the workouts who's available to them when they need it. Which app is right for you? Honestly, Ladder, Peloton, and Simply Strong are all great in their own right. Choose Ladder if you: * Enjoy coach-led strength training * Like being part of a coaching team * Want both home and gym options Choose Peloton if you: * Love workout variety * Enjoy instructor-led classes (follow along) * Want cardio, yoga, mobility, and strength all in one app Choose Simply Strong if you: * Want a structured strength training plan without the guesswork * Prefer home workouts using dumbbells * Want progressive overload built into your workouts * Value access to a real trainer for questions * Enjoy being part of a supportive community of women The bottom line. Ladder, Peloton, and Simply Strong are all excellent fitness apps, but they each serve different types of exercisers. If you're looking for follow-along workouts that have a ton of variety, Peloton is hard to beat. If you like coach-led training and multiple coaching programs to choose from, Ladder is excellent. If your goal is to build strength through a structured fitness program that's designed specifically for the needs of women, Simply Strong offers a straightforward approach that's centered on progressive overload, expert-designed programming, and a tight-knit community. The best workout app is never the one with the most features or the largest celebrity backing; it's the one that helps you stay consistent enough to see results. Ladder vs. Peloton vs. Simply Strong. | Feature | Simply Strong | Ladder | Peloton | | Primary Focus | Strength training for women | Strength training | Variety of fitness classes | | Workout style | Structured monthly programming | Coach-led programs | On-demand classes | | Equipment | Home (dumbbells and bands) | Home or gym | Home or gym | | Community | Yes (w/ 1:1 in-app messaging with trainer) | Yes | Yes | | Pricing | $24.99/month (50% off first month after taking quiz) | $29.99/month | $24/month | | Best For | Women who want a structured home strength program | Access to a variety of coaches | Users who enjoy follow-along classes | Tami Smith. CPT, Founder of Simply Strong App I'm Tami Smith, a NASM Certified Personal Trainer, NASM Certified Macro Coach, mom of two, and founder of the Simply Strong App. I create, test, and follow the same progressive overload workouts I share inside the app because I believe strength training should be simple, realistic, and built for real life. My goal is to help women get stronger with workouts they can understand, track, and stay consistent with. When I'm not programming workouts, you'll usually find me reading a book or hanging with my two dogs. Start Your Strength Journey A proven plan made for busy women. Structured, progressive strength training designed by Tami Smith, CPT. See if you're ready to start with its 60-second quiz.

BizClik
Dec 9th, 2025
Flex Partners with Ladder to Make Strength Training Eligible for HSA and FSA Spending

Flex partners with Ladder to make strength training eligible for HSA and FSA spending. The new integration allows consumers to use pre-tax health benefits on Ladder's expert-led strength training programs, expanding access to affordable, effective fitness plans. SAN FRANCISCO, Dec. 09, 2025 (GLOBE NEWSWIRE) - Ladder, the #1 iOS app for strength training, has partnered with Flex, the leading HSA/FSA infrastructure company, to make it easier than ever for consumers to invest in their health and fitness with pre-tax dollars. Through this partnership, individuals can now use their HSA and FSA funds to purchase Ladder memberships, unlocking pre-tax savings of up to 30 - 40% on Ladder's weekly workout plans, in-workout coaching, progress tracking, and supportive fitness community. Ladder delivers progressive workout programs led by expert coaches that are tailored to each member's fitness level and interests. The Ladder app recently added Ladder Nutrition, a nutrition tracking system - free for Ladder members - that lets members log food in seconds, track macros, and fuel smarter for better results. By integrating Flex's seamless HSA/FSA payment solution, Ladder members can now turn their health benefits into an active investment in their overall well-being. "The future of health spending is proactive. For many people, fitness isn't just about performance; it's about staying healthy for life," said Sam O'Keefe, CEO of Flex. "By making Ladder eligible for HSA and FSA spending, we're helping more people invest in their long-term well-being in a way that's both affordable and sustainable." With more than $150 billion in HSA and FSA accounts, consumers are increasingly seeking ways to use their benefits proactively rather than reactively. The Flex and Ladder partnership meets this growing demand by connecting physical performance and financial wellness in one seamless experience. "At Ladder, we know that consistently following a plan is the key to achieving your health and fitness goals," said Greg Stewart, CEO of Ladder. "Ladder delivers personalized, progressive workout plans typically only available through expensive personal training, alongside a supportive community that helps members stay motivated. We're thrilled to make Ladder even more accessible through our HSA/FSA partnership with Flex." Flex simplifies eligibility for Letters of Medical Necessity, ensures IRS compliance, and delivers a frictionless checkout experience that helps expand access to products and services like Ladder that genuinely improve well-being. Together, the two companies are empowering more people to take control of their health, one rep at a time. About Flex Flex is the HSA/FSA payments infrastructure for top health and wellness brands. Built for omnichannel retailers, Flex helps businesses unlock over $150B in pre-tax health spending - boosting AOV by up to 50% without adding new acquisition channels. From recurring payments to mixed-eligibility carts, Flex integrates seamlessly into your existing tech stack and handles the complexity of HSA/FSA so your team doesn't have to. Learn more at www.withflex.com About Ladder Ladder is the #1 strength training app for people who are serious about their health and fitness. Ladder makes it easy to plan and maintain a consistent strength training routine. With new workouts each week from expert coaches, Ladder members can follow progressive workout plans in a variety of modalities, including Pilates, HIIT, bodybuilding, hybrid training, kettlebells, yoga, prenatal strength training and more. Ladder maintains a 4.9 rating on the App Store across more than 100,000 reviews and has been recognized by Apple with its Editors' Choice award and as a Finalist for 2025 iPhone App of the Year. Take a free quiz to find your ideal training plan and start your 7-day free trial today - no credit card required. Visit joinladder.com. Flex Media Contact [email protected] Ladder Media Contact [email protected]

Athletech News
Jul 22nd, 2025
Ladder Partners With Diplo's Run Club for Strength Training Tour

Ladder partners with Diplo's Run Club for strength training tour.

Pulse 2.0
Nov 24th, 2024
Ladder: Strength Training App Company Raises Over $100 Million

Strength training app company Ladder announced it has raised $15 million in Series B funding led by Point72 Ventures and ADvantage VC, with participation from Steve Pagliuca's PagsGroup and Series A lead investors Tapestry VC and LivWell Ventures.

Business Wire
Nov 21st, 2024
Ladder Secures Over $100 Million in New Funding to Scale #1 Strength Training App

Ladder, the #1 strength training app, lands $15M Series B from Point72 & ADvantage, plus $90M go-to-market funding from General Catalyst.

Recently Posted Jobs

Sign up to get curated job recommendations

Ladder is Hiring for 4 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →