Joom

Joom

Global cross-border marketplace and B2B platform

Overview

Joom is an international group of e-commerce companies that uses technology to make global trade more transparent and efficient. Its portfolio includes Joom, a global cross-border marketplace; JoomPro, an end-to-end cross-border B2B marketplace; JoomPulse, an AI analytics tool for sellers; and Onfy, a pharma marketplace in Germany. JoomPro handles the full order flow for businesses of all sizes, while JoomPulse provides data-driven product and category insights. The goal is to Make Global Trade Better by streamlining cross-border commerce for buyers and sellers worldwide.

About Joom

Simplify's Rating
Why Joom is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Moscow, Russia

Founded

2016

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Simplify's Take

What believers are saying

  • Joom announced 160 million euros more investment in Portugal on May 30, 2025.
  • Joom says it employed 400 people worldwide and planned 50 more Portuguese hires.
  • Joom's India launch expands merchant supply, targeting faster delivery and lower costs.

What critics are saying

  • France's DGCCRF flagged Joom for illicit goods on November 14, 2025.
  • France announced civil action against Joom on November 26, 2025, over childlike sex dolls.
  • Regulatory escalation could force European suspension, threatening Joom's marketplace credibility and revenue.

What makes Joom unique

  • Joom Logistics and JMS bundle cross-border marketplace, fulfillment, and API integration.
  • Joom moved headquarters from Riga to Lisbon in 2022, deepening Portugal operations.
  • Joom entered India in February 2023, onboarding 350-plus merchants across eight cities.

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Benefits

Health Insurance

Dental Insurance

Flexible Work Hours

Remote Work Options

Paid Sick Leave

Paid Vacation

Relocation Assistance

Performance Bonus

Professional Development Budget

Meal Benefits

Company Social Events

Company News

Unite.AI
Jul 24th, 2023
How to leverage generative AI to develop global, agile, & effective go-to-market strategies

AI-powered Intento, a San Francisco-based startup, collaborated with Joom, a European cross-border retailer, to utilize AI to make user reviews available in the prospective customers’ local language.

Tech in Asia
Feb 27th, 2023
Eu Ecommerce Firm Joom Officially Enters India

Photo credit: ShutterstockJoom, a European ecommerce marketplace, has started its operations in India by launching a platform for local merchants and exporters. The company said it has onboarded more than 350 merchants from eight Indian cities as part of its entry into the South Asian country. It plans to launch a major promotion in the second quarter of 2023, with a target of boosting sales by up to 10x. The firm is also developing a logistics solution for Indian merchants through Joom Logistics, which will provide faster delivery and lower costs

IBS Intelligence
Dec 9th, 2021
Worldline partners with Joom

Worldline announced it has partnered with the ‘social e-commerce’ platform Joom to manage payments in multiple European countries.

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