Joom

Joom

Global cross-border marketplace and B2B platform

Overview

Joom is an international group of e-commerce companies that uses technology to make global trade more transparent and efficient. Its portfolio includes Joom, a global cross-border marketplace; JoomPro, an end-to-end cross-border B2B marketplace; JoomPulse, an AI analytics tool for sellers; and Onfy, a pharma marketplace in Germany. JoomPro handles the full order flow for businesses of all sizes, while JoomPulse provides data-driven product and category insights. The goal is to Make Global Trade Better by streamlining cross-border commerce for buyers and sellers worldwide.

About Joom

Simplify's Rating
Why Joom is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Moscow, Russia

Founded

2016

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Simplify's Take

What believers are saying

  • Joom launched JoomAI in Brazil on July 28, 2026, expanding seller monetization.
  • JoomPulse now has 20 million products in Brazil, proving seller adoption.
  • Joom's five-year D4 partnership in Dongguan deepens fulfillment capacity across 34 countries.

What critics are saying

  • France sued Joom in November 2025 over illegal child-like sex dolls, threatening EU trust.
  • Belarus regulators forced Joom to block extremist-symbolism listings in February 2026.
  • Russian platform rules list Joom for October 2026 compliance; failure risks market access.

What makes Joom unique

  • JoomAI integrates pricing, competitor tracking, and stock planning across JoomPulse and JoomPro.
  • Joom operates its own logistics network across 100+ countries, reducing cross-border delivery friction.
  • Joom keeps merchant-side workflows unified, from market data to purchasing execution.

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Benefits

Health Insurance

Dental Insurance

Flexible Work Hours

Remote Work Options

Paid Sick Leave

Paid Vacation

Relocation Assistance

Performance Bonus

Professional Development Budget

Meal Benefits

Company Social Events

Company News

Unite.AI
Jul 24th, 2023
How to leverage generative AI to develop global, agile, & effective go-to-market strategies

AI-powered Intento, a San Francisco-based startup, collaborated with Joom, a European cross-border retailer, to utilize AI to make user reviews available in the prospective customers’ local language.

Tech in Asia
Feb 27th, 2023
Eu Ecommerce Firm Joom Officially Enters India

Photo credit: ShutterstockJoom, a European ecommerce marketplace, has started its operations in India by launching a platform for local merchants and exporters. The company said it has onboarded more than 350 merchants from eight Indian cities as part of its entry into the South Asian country. It plans to launch a major promotion in the second quarter of 2023, with a target of boosting sales by up to 10x. The firm is also developing a logistics solution for Indian merchants through Joom Logistics, which will provide faster delivery and lower costs

IBS Intelligence
Dec 9th, 2021
Worldline partners with Joom

Worldline announced it has partnered with the ‘social e-commerce’ platform Joom to manage payments in multiple European countries.

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