Meghna partners with Jotun to manage corrosion maintenance. Meghna PVC Limited strengthens reliability and steel integrity through proactive corrosion management. May 12, 2026 Editor, Coatings World Meghna PVC Limited, a key company within Meghna Group of Industries (MGI), has taken a decisive step to reinforce long-term steel integrity by adopting a structured, data-driven approach to proactively maintain their assets through a partnership with Jotun. (Credit: Meghna PVC) Operating under extremely aggressive conditions typical of chemical-processing facilities - where corrosion can accelerate rapidly and compromise critical structures - Meghna PVC Limited has demonstrated strong leadership by prioritising preventive action over reactive repairs, using Jotun's AssetKeeper. "Meghna PVC Limited partnered with Jotun to implement AssetKeeper, a comprehensive three steps services that designed to optimise maintenance planning and enhance corrosion protection, thus supporting asset owners to establish a long term maintenance strategy" said Sunny Gwee, Managing Director of Jotun Bangladesh ltd., one of the leading paint and coatings manufacturers worldwide. Jotun have developed the solution to provide a systematic assessment and maintenance plan. This enables sites to identify risk areas sooner, justify maintenance budgets with confidence, and plan interventions before corrosion escalates into costly damage, unplanned downtime, or safety incidents. Through the solution, Meghna PVC Limited is setting a benchmark for responsible industrial risk management in Bangladesh's manufacturing sector. "AssetKeeper gave us a clear view of our asset condition and helped prioritise maintenance more effectively. Jotun's insights will support better planning and long-term protection of our facilities," said Mohammad Iqbal, Deputy General Manager, Meghna PVC Limited. "Our focus is on protecting people, operations, and the integrity of the facility - and this approach supports all three." The initiative includes a detailed condition assessment of existing coatings, a maintenance prioritisation report, and recommendations covering repair strategies and optimised coating systems. Critically, Meghna PVC Limited has also committed to ongoing, yearly assessments to monitor coating performance and support continuous improvement in asset management - an important signal of long-term intent and accountability. "Meghna PVC Limited's commitment to safety and steel integrity is exactly the kind of leadership that drives sustainable industrial performance," said Ashibul Hussain, Segment Manager Marine and Protective in Jotun Bangladesh. "By investing in structured assessment and long-term planning, they're actively reducing risk and raising the bar for responsible maintenance practices." The scope encompasses comprehensive maintenance of the entire factory infrastructure, including steel structures and pipe-holding systems. MGI is among Bangladesh's largest industrial conglomerates, operating more than 57 industrial units and employing tens of thousands of people nationwide. Meghna PVC Limited is the sole manufacturer of PVC and PET in Bangladesh. "Corrosion is costing the global economy over USD 2.5 trillion annually, and by 2030 it is estimated that up to 9.1% of global CO[2] emissions will originate from steel production only to replace corroded steel. Being proactive and maintaining steel integrity is therefore of high importance for the global environment as well, and we are reliant on responsible stakeholders like MGI," concluded Ekaterina Mezhentseva, Global Solution Manager in Jotun.

Meghna PVC partners with Jotun to manage corrosion maintenance. 5/7/2026 12:00:00 PM Meghna PVC Limited, a key company within Meghna Group of Industries (MGI), has taken a decisive step to reinforce long-term steel integrity by adopting a structured, data-driven approach to proactively maintain their assets through a partnership with Jotun. Operating under extremely aggressive conditions typical of chemical-processing facilities - where corrosion can accelerate rapidly and compromise critical structures - Meghna PVC Limited has demonstrated strong leadership by prioritizing preventive action over reactive repairs, using Jotun's AssetKeeper. "Meghna PVC Limited partnered with Jotun to implement AssetKeeper, a comprehensive three steps services that designed to optimize maintenance planning and enhance corrosion protection, thus supporting asset owners to establish a long term maintenance strategy" said Sunny Gwee, Managing Director of Jotun Bangladesh ltd., one of the leading paint and coatings manufacturers worldwide. Jotun have developed the solution to provide a systematic assessment and maintenance plan. This enables sites to identify risk areas sooner, justify maintenance budgets with confidence, and plan interventions before corrosion escalates into costly damage, unplanned downtime, or safety incidents. Through the solution, Meghna PVC Limited is setting a benchmark for responsible industrial risk management in Bangladesh's manufacturing sector. "AssetKeeper gave us a clear view of our asset condition and helped prioritize maintenance more effectively. Jotun's insights will support better planning and long-term protection of our facilities," said Mohammad Iqbal, Deputy General Manager, Meghna PVC Limited. "Our focus is on protecting people, operations, and the integrity of the facility - and this approach supports all three." The initiative includes a detailed condition assessment of existing coatings, a maintenance prioritization report, and recommendations covering repair strategies and optimized coating systems. Critically, Meghna PVC Limited has also committed to ongoing, yearly assessments to monitor coating performance and support continuous improvement in asset management - an important signal of long-term intent and accountability. "Meghna PVC Limited's commitment to safety and steel integrity is exactly the kind of leadership that drives sustainable industrial performance," said Ashibul Hussain, Segment Manager Marine and Protective in Jotun Bangladesh. "By investing in structured assessment and long-term planning, they're actively reducing risk and raising the bar for responsible maintenance practices." The scope encompasses comprehensive maintenance of the entire factory infrastructure, including steel structures and pipe-holding systems. MGI is among Bangladesh's largest industrial conglomerates, operating more than 57 industrial units and employing tens of thousands of people nationwide. Meghna PVC Limited is the sole manufacturer of PVC and PET in Bangladesh. "Corrosion is costing the global economy over USD 2.5 trillion annually, and by 2030 it is estimated that up to 9.1% of global CO[2] emissions will originate from steel production only to replace corroded steel. Being proactive and maintaining steel integrity is therefore of high importance for the global environment as well, and we are reliant on responsible stakeholders like MGI," concludes Ekaterina Mezhentseva, Global Solution Manager in Jotun.

Jotun India launches Jotashield Eterna, premium exterior paint with self-cleaning technology. New Delhi, February 16, 2026: Jotun Paints India has launched Jotashield Eterna, a breakthrough innovation in its premium exterior paint portfolio. Positioned as the highest-quality offering under the trusted Jotashield umbrella, Eterna addresses core exterior paint challenges, from colour fading and dust accumulation to rain streaking, powered by an advanced self-cleaning feature that keeps walls looking freshly painted for longer. Engineered by Jotun's India & Regional Research & Development (R&D) teams, Jotashield Eterna combines advanced self-cleaning technology, superior binder systems, and weather-stable pigments to deliver long-lasting protection and enduring beauty, even in India's demanding climatic conditions. Designed with a smooth finish, Jotashield Eterna prevents dirt from penetrating the paint film, an issue commonly seen when conventional paints soften under heat and humidity. Its self-cleaning properties ensure that dirt is washed away during rains rather than leaving unsightly streaks, helping exterior walls stay cleaner and brighter for longer. Available in over 500 colours, Eterna offers exceptional colour performance with active protection additives that slow down paint ageing by combating free radicals caused by prolonged UV exposure. The product has undergone extensive testing and holds 21 quality assurance certifications from global third-party laboratories, including CO[2] diffusion, QUV accelerated weathering, water permeability, and salt spray resistance. Backed by a 12-year performance warranty, Jotashield Eterna significantly reduces the need for frequent repainting, delivering long-term value to homeowners, contractors, and developers alike. Discover more Realtynmore Reach Group RealtynMore Commenting on the launch, Shashi Kumar Venugopal, Managing Director, Jotun India Pvt. Ltd., said, "Indian exteriors are exposed to extreme climate variations like scorching sun, heavy monsoons, humidity, and high dirt levels, all of which take a toll on painted surfaces. With Jotashield Eterna, we have brought together Jotun's global expertise and deep local insights to create an exterior paint that truly lasts. This is not just about better protection but about giving consumers peace of mind - walls that retain their colour, resist dirt, and look freshly painted for years. Eterna represents our most premium exterior offering to date and underscores Jotun's long-term commitment to innovation-led, high-performance solutions for India." Madhvi Marathe, Head of Marketing, Jotun India, added, "There is a clear unmet need for exterior paints that not only look beautiful but truly last. Lasting beauty goes beyond colour; it requires products designed to withstand extreme climates. By applying our first-hand local insights and state-of-the-art technologies, we have set a new industry benchmark for resistance to dirt penetration, ease of application, and maximum colour performance. We are proud to offer solutions that help customers protect and enhance the beauty of the exterior walls with confidence." Post Views: 1,632