Overview

Jovie offers nationwide in-home childcare through a franchise network that connects families with vetted nannies and babysitters for full-time, part-time, and on-demand care. Families use the MySitters app to browse caregiver profiles and book services, while caregivers undergo background checks and training; franchisees receive ongoing training and support. The model includes multiple revenue streams from placement fees, hourly rates, and franchise royalties/marketing fees, plus corporate backup care for employers, hotels, and events. Jovie differentiates itself with a broad franchise footprint under Bright Horizons and a focus on reliable, flexible care for families and businesses, expanding reach beyond college-student caregivers.