Rachel Zoe, the celebrity stylist and designer of an eponymous collection, has signed on through Rachel Zoe Ventures as an investor in Joy, an online site that has everything a bride and groom need to plan and execute their wedding, from invitations and an all-in-one registry, to inspiration for ...

Couples can design Save the Date and wedding invitations with the help of Joy. Courtesy of JoyRachel Zoe, the celebrity stylist and designer of an eponymous apparel collection, has signed on through Rachel Zoe Ventures, as an investor in Joy, an online web site that has everything a couple need to plan and execute their wedding, from invitations and an all-in-one registry, to personal web sites and inspiration for honeymoon spots.“Me and my cofounders were working at Microsoft MSFT and Adobe ADBE ,” said Vishal Joshi, CEO and cofounder of Joy. “We never thought we’d spend the rest of our lives planning weddings and events, but my cofounder’s sister, Annie, was getting married and she told us, “How come I have better apps to take pictures of my breakfast than I have for my wedding.“We said, ‘Really, there is nothing?’ We knew technology and we knew design so we combined beautiful design with smart technology to make planning people’s most important life moment joyful,” said Joshi.Zoe is not a passive investor. A partnership with Zoe and Joy is launching today with the stylist offering an Expert Curation of products she loves for the happy couple. “Fifty percent of couples said their biggest pain point was building their wedding registry and researching the items to choose. We thought, ‘Wow, can we do something that would be special,’” said Joshi