NEW YORK--(BUSINESS WIRE)--Today Zola, the most trusted authority in the wedding planning industry, announced the launch of Split the Decisions, an AI tool to help couples divide the decisions in wedding planning equally. Invisible labor affects many relationships, and wedding planning can bring those imbalances to light in a major way. Decision fatigue also plays a role when one partner is taking on more than the other, and it can cause friction. By Zola’s estimates, couples make more than 500 decisions over the course of planning a wedding, and the “mental load” often falls on one person. In fact, the number one thing that couples told Zola they want to change about wedding planning in its annual First Look Report is the assumption that one person is going to do everything. “What makes this exciting and powerful is not the technology, it’s the reason why we did it in the first place

Leading wedding planning platform celebrates the country's top wedding professionals in 2nd annual awards programNEW YORK, Jan. 30, 2024 /PRNewswire/ -- Zola , the leading wedding planning platform for modern couples and most trusted authority in the wedding industry, has announced the recipients of its second annual Best of Zola awards. The award is a mark of excellence earned by wedding professionals that have proven themselves to be best-in-class across the planning experience for couples. These wedding pros are vouched for by clients, peers, and Zola across a set of criteria and can be counted on to deliver the same exceptional experience to future couples. This year, more than 4,000 small businesses around the country are being celebrated with a Best of Zola badge.The winners run the gamut from wedding venues and planners to photographers and bands/DJs, illustrating the breadth of offerings that Zola provides. They range from single-owner operations to larger organizations, and are located in every corner of the United States, servicing the millions of couples that choose Zola to plan their weddings.This year, the Zola team reviewed the over 40,000 vendors that have published listings in their marketplace