Cannes people 2026 - Jungle Creations. 23/06/2026 Mallory Simmonds has recently taken the reigns as CEO of social first and influencer agency Jungle Creations so Mediashotz caught up with her at Cannes Lions to find out how the first months have gone for her, what she's focused on now and what she's getting out of this year's Lions festival.

Jungle Creations builds commercial offer with Twisted Labs launch. 18/06/2026 Global social publisher and creator agency Jungle Creations has launched Twisted Labs, a new product innovation venture from its food brand Twisted, in partnership with Food Brands Now (FBN), designed to help brands turn audience insight into commercially successful consumer products for supermarket shelves. Commercially successful food and drink. Twisted reaches millions of food lovers every month and has spent years understanding audience behaviours, recipe trends and food culture. Beyond content, the brand has translated that audience engagement into real-world experiences through more than 130 delivery-only restaurant sites, product collaborations and retail launches with partners including Iceland and Co-op. Twisted Labs represents the next stage in that evolution, helping brands turn cultural insight into commercially successful food and drink products. The launch comes as brands seek faster, more effective ways to translate social engagement into real-world purchasing decisions. By combining audience intelligence, creative development and food expertise with FBN's retail and licensing capability, Twisted Labs helps create products shaped by consumer demand and cultural relevance. The venture brings together Twisted's audience understanding, Jungle Creations' publisher network, and Food Brands Now's established retail infrastructure, reaching more than 150 million followers globally and generating over 26 billion minutes watched a month. Twisted Labs will act as a platform for future food and drink collaborations, helping brands bring products to market with stronger consumer appeal and clearer commercial potential. Siobhan McDade, Chief Publishing Officer at Jungle Creations, said: "Twisted has spent a decade building one of the most engaged food communities in the world - and turning what they love into reality: 130+ of its own delivery-only kitchens, products developed for clients, and its own ranges on shelf in Sainsbury's and Iceland. "Twisted Labs makes that blueprint a repeatable system for our clients, taking ideas and insights from cultural signal to supermarket shelf with proven demand behind every launch." Oliver Gilding, Sales & Licensing Director, at Food Brands Now, said: "Mediashotz is seeing a growing shift in how successful products are created, with social insight now playing a much bigger role in shaping what consumers actually buy. "Twisted has built an incredibly powerful understanding of food trends and audience behaviour, and Twisted Labs gives Mediashotz the opportunity to turn that into real products that resonate on shelf. "By combining their audience-led insight with our commercial and retail expertise, we can help brands move faster, reduce risk, and ultimately create products with stronger consumer relevance and clearer commercial outcomes."

Jungle Creations appoints chief executive. London-based, global social-first publisher and creative agency Jungle Creations has appointed Mallory Simmonds as chief executive as it enters its next phase of growth. Mallory joins from Kepler Group, where she most recently served as chief executive across EMEA and APAC, bringing extensive experience in data, media and commercial strategy. She will now lead Jungle Creations' growth, building on its publisher-powered model and strengthening client partnerships. Her appointment completes an all-female senior leadership team, further reinforcing Jungle Creations' leadership as it continues to scale. Mallory said: "Social is a proven growth driver, and the brands winning today are those treating it as a business priority. "Jungle is uniquely positioned to support this shift, operating at the intersection of world-class social publishing and outcomes-focused partnerships. "The owned audience data and scaled creative infrastructure that power Jungle's iconic media brands also supercharge its ability to deliver true business impact for clients. "I am incredibly excited to be joining a team with both the talent and the ambition to define the next era of social." Katie O'Reilly, chief operating and finance officer at Jungle Creations, added: "Mallory stood out from the moment we met. "She has a strong commercial mind, a genuine understanding of data and insights and appreciates what it takes to grow a business with real rigour behind it. "She recognised what we are building at Jungle immediately, and that instinct matters as much as the experience she brings. "We are incredibly excited to welcome her and know we are lucky to have her." Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help Join more than 55,000 subscribers by signing up to our daily bulletin each morning here. Explore these topics. Enjoy the read? Get Bdaily delivered. * Occasional offers & updates from selected Bdaily partners