V-Label Awards Germany 2026: Lidl's Vemondo wins multiple awards once again. November 2, 2026 V-Label Germany has announced the 14 winners of the 2026 V-Label Awards Germany. Results were based on a tasting by an expert jury and a public vote. The vote drew 98,347 votes over 30 days, a record turnout. Most of the awards went to Vemondo, the vegan private label of German discount retailer Lidl. The brand won in four product categories and also took the Private Label Award, which it also won last year. Just Egg and Rewe Bio Pflanzlich, the organic plant-based private label of supermarket chain Rewe, each received two awards. In addition to winning the meat, fish and egg alternatives category, Just Egg also won the Food Innovation Award. The winners of the 2026 V-Label Awards Germany. Food Innovation Award * Just Egg (Just Food Company) Plant-based meat, fish and egg alternatives * Brand: Just Egg (Just Food Company) * Private label: Döner-Style Chunks (Vemondo, Lidl) Plant-based milk and dairy alternatives * Brand: Vegan Tzatziki (Apostels) * Private label: Organic Barista Oat (Vemondo, Lidl) Sweets and snacks * Brand: Filled Ice Cream Cone Tips (Jokolade) * Private label: Vegan Tiramisu (Food for Future, Penny) * Brand: Ready-to-Drink Matcha Coconut (Alpro) * Private label: No Milk Matcha Strawberry (Vemondo, Lidl) Plant-based protein components * Private label: Vegan Sesame & Garlic Tempeh (Rewe Bio Pflanzlich) Ready-made and frozen products * Brand: Potato Dumplings (Eden) * Private label: Cookie Dough Ice Cream Sundae (Vemondo, Lidl) Muesli and spreads * Private label: Thai-Style Spread (Rewe Bio Pflanzlich) Own-Brand Award * Vemondo (Lidl) Meat, fish and egg alternatives draw the most entries. "This year, the meat, fish and egg alternatives category received a particularly high number of entries, which underlines the momentum in this sector," said Cornelia Contini, Director of V-Label Germany. V-Label cites YouGov market data for Germany. It shows that sales volumes of vegetarian and vegan meat and sausage alternatives rose 14.9% year-on-year in August. The strongest growth came from other meat substitutes such as tofu, patties and falafel, where sales volumes rose 29.5%. The winners also include two matcha drinks. "Foodservice trends such as matcha have made it into supermarket ranges and onto the winners' list at the 2026 V-Label Awards," Contini explained. Audience and jury favourites. Outside the overall winners, finalists Lekka Salami Al Pepe, Lotao Veggie Kebab and Züger Bio Cottage Pearls received a particularly high number of public votes. In the tasting, the jury gave its top scores to Deli Reform Omega 3 Daily margarine and Kambly's vanilla almond hearts. "Plant-based products will help shape the future of the food and beverage industry," said jury member Jan Philipp Hartmann, Director of Anuga at Koelnmesse. Katharina Hauke, Country Director Germany at Too Good To Go and also on the jury, added: "The V-Label tasting showed me that there's no need to compromise at all: excellent plant-based quality can be found across every product category." In Germany, the V-Label is awarded by ProVeg e.V. The V-Label is celebrating its 30th anniversary in 2026, and around 13,000 products in Germany currently carry it.

Just Egg has partnered with McCann Birmingham to launch in the UK with a comprehensive 360 campaign entitled "Finally, Just Egg Has Landed."