dentsu names Kevin Christopher Lao as Client Director. dentsu has named Kevin Christopher Lao as Client Director, adding his experience in B2B marketing and digital media to its client leadership organization. Lao joins dentsu after more than four years with Just Global, where he worked across B2B marketing and media. His experience includes digital media, paid search, social, and programmatic campaigns, as well as work with clients in the technology and cybersecurity sectors. His background also includes marketing and digital roles across Singapore and the Philippines. Over the course of his career, Lao has worked across campaign management, media activation, marketing operations, and business processes, giving him experience across both strategic and execution-focused areas of marketing. The Client Director role places him within dentsu's client-facing organization, where responsibilities typically involve managing client relationships, coordinating teams, and connecting marketing activity with business objectives. The appointment comes as B2B marketers continue to navigate a media environment shaped by fragmented audiences, digital channels, and increasingly complex buyer journeys. Client leadership roles have consequently become more closely connected to media, data, technology, and performance measurement. Lao's experience across digital media and B2B marketing aligns with this changing environment. His previous work included managing media activations and digital campaigns across paid search, social, and programmatic channels, areas that increasingly form part of integrated B2B marketing programs. His move to dentsu also follows his recent departure from Just Global, where he described his more than four-year tenure as an experience shaped by client relationships, collaboration with global teams, and work with media partners across APAC. For dentsu, the appointment adds client-facing leadership with experience spanning B2B marketing, digital media, and campaign execution as agencies continue to adapt their models around increasingly integrated marketing and media services.

Rebecca Aynge promoted to Senior Media Manager at Just Global. Just Global has promoted Rebecca Aynge to Senior Media Manager, marking a new step in her career as the agency continues to operate in an increasingly complex media and marketing environment. Aynge shared the promotion on LinkedIn, highlighting the career milestone and the next phase of her work at Just Global. In her expanded role, she will contribute to media strategy and management, supporting campaigns and initiatives across the agency's client portfolio. The promotion comes at a time when media management is becoming increasingly data-driven and interconnected. Marketers are navigating a landscape shaped by changing audience behaviors, fragmented media consumption, artificial intelligence, automation, and the growing importance of measurable campaign performance. Media managers today are working across a broader mix of channels, including digital, social, search, connected television, and other emerging platforms. This requires close coordination between media planning, audience insights, performance measurement, and broader marketing objectives. The continued evolution of media technology is also changing how agencies approach campaign planning and optimization. AI-powered tools and advanced analytics are increasingly being used to identify audience trends, improve media allocation, and evaluate campaign effectiveness. At the same time, marketers are placing greater emphasis on transparency, data privacy, and meaningful measurement. Aynge's promotion reflects the broader development of media leadership within the advertising industry. As brands manage increasingly complex customer journeys across multiple touchpoints, experienced media professionals play an important role in connecting strategy with execution. Career advancements such as this also highlight the continued evolution of media as a strategic discipline. The role now extends beyond campaign delivery to include data interpretation, technology adoption, audience understanding, and cross-channel coordination. As the media ecosystem continues to change, professionals moving into senior positions will be increasingly important in helping agencies and brands respond to new platforms, technologies, and consumer behaviors while maintaining a clear focus on business objectives.