JustPlay

JustPlay

Mobile P2E gaming platform with rewards

Overview

JustPlay runs a mobile rewards-based gaming platform where players play casual games to earn loyalty coins that can be redeemed every three hours for cash, gift cards, or charitable donations (which JustPlay matches). The app uses its own AdTech and in-house studios to generate revenue that funds player rewards in a self-sustaining, closed-loop system. It serves both gamers and developers in a B2B2C model, providing monetization and user acquisition within one ecosystem. Its goal is to offer sustainable rewards and longer engagement while delivering predictable ROI for developers, as seen with NCSoft’s 70% stake for about $230 million in 2026.

About JustPlay

Simplify's Rating
Why JustPlay is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Gaming

Company Size

51-200

Company Stage

Acquired

Total Funding

$204.8M

Headquarters

Berlin, Germany

Founded

2020

Get referred to JustPlay

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • NCSoft’s acquisition closed in June 2026, adding capital, distribution, and strategic credibility.
  • NCSoft projected 2026 revenue above $300 million, up from $172.8 million in 2025.
  • Hiring remains active in Berlin and Munich, with about 110 employees worldwide.

What critics are saying

  • Illinois BIPA settlement costs $4.5 million, signaling privacy-exposure risk across its mobile data stack.
  • JustPlay still depends heavily on North America, where roughly 70% of revenue originates.
  • Rewarded gaming faces platform-policy and regulator scrutiny; one enforcement wave can crush payouts entirely.

What makes JustPlay unique

  • NCSoft bought 70% in June 2026, validating JustPlay’s rewarded-gaming platform and monetization engine.
  • JustPlay combines AdTech, first-party studios, and payouts, controlling acquisition, playtime, and rewards economics.
  • The company reports 25M+ downloads and 500K+ daily active users across 40+ casual games.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$204.8M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Mental Health Support

Training Programs

Paid Vacation

Professional Development Budget

Conference Attendance Budget

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Mobidictum
Mar 10th, 2026
NCSOFT will acquire a 70% stake in Germany-based JustPlay for KRW 301.6 billion ($204M), with the deal expected to close on April 30, 2026.

NCSOFT to acquire 70% stake in germany-based JustPlay for $204m. NCSOFT will acquire a 70% stake in germany-based JustPlay for KRW 301.6 billion ($204M), with the deal expected to close on april 30, 2026. March 10, 2026 According to NCSOFT's regulatory filing, the company will acquire a controlling 70% stake in JustPlay through a cash transaction. Headquartered in Berlin, JustPlay operates a reward-based mobile gaming platform and develops casual mobile games. NCSOFT said the purpose of the transaction is to secure a key platform in the ecosystem for expanding its mobile casual business. The regulatory filing also states that JustPlay recorded total assets of about $152 million, revenue of about $184 million, and net profit of about $17 million as of 2025. NCSOFT also signed an agreement covering the remaining stake held by the seller. Under that agreement, NCSOFT holds a call option while the seller holds a put option related to the remaining shares. The exercise price will be determined based on business performance at the time of exercise. The filing further states that the buyer in the transaction may later be changed to a subsidiary that NCSOFT plans to establish. In that case, the company said it will make an additional disclosure in line with relevant laws. NCSOFT has been expanding its casual games business in recent months. The company established a mobile casual center last year and previously acquired Singapore-based mobile game publisher Indygo Group in December. Mobidictum Mixer send the latest and exclusive reports for the game industry to your email inbox. Mobidictum Mixer won't send you spam. Unsubscribe at any time. I'm Sina, and I live and breathe video games. I have been lucky enough to make my passion my job, and I will always be grateful for that. Your email address will not be published. Required fields are marked *

Recently Posted Jobs

Sign up to get curated job recommendations

JustPlay is Hiring for 9 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →