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JustPlay runs a mobile rewards-based gaming platform where players play casual games to earn loyalty coins that can be redeemed every three hours for cash, gift cards, or charitable donations (which JustPlay matches). The app uses its own AdTech and in-house studios to generate revenue that funds player rewards in a self-sustaining, closed-loop system. It serves both gamers and developers in a B2B2C model, providing monetization and user acquisition within one ecosystem. Its goal is to offer sustainable rewards and longer engagement while delivering predictable ROI for developers, as seen with NCSoft’s 70% stake for about $230 million in 2026.
Industries
Data & Analytics
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Acquired
Total Funding
$204.8M
Headquarters
Berlin, Germany
Founded
2020
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Total Funding
$204.8M
Above
Industry Average
Funded Over
1 Rounds
Flexible Work Hours
Mental Health Support
Training Programs
Paid Vacation
Professional Development Budget
Conference Attendance Budget
Phone/Internet Stipend
NCSOFT to acquire 70% stake in germany-based JustPlay for $204m. NCSOFT will acquire a 70% stake in germany-based JustPlay for KRW 301.6 billion ($204M), with the deal expected to close on april 30, 2026. March 10, 2026 According to NCSOFT's regulatory filing, the company will acquire a controlling 70% stake in JustPlay through a cash transaction. Headquartered in Berlin, JustPlay operates a reward-based mobile gaming platform and develops casual mobile games. NCSOFT said the purpose of the transaction is to secure a key platform in the ecosystem for expanding its mobile casual business. The regulatory filing also states that JustPlay recorded total assets of about $152 million, revenue of about $184 million, and net profit of about $17 million as of 2025. NCSOFT also signed an agreement covering the remaining stake held by the seller. Under that agreement, NCSOFT holds a call option while the seller holds a put option related to the remaining shares. The exercise price will be determined based on business performance at the time of exercise. The filing further states that the buyer in the transaction may later be changed to a subsidiary that NCSOFT plans to establish. In that case, the company said it will make an additional disclosure in line with relevant laws. NCSOFT has been expanding its casual games business in recent months. The company established a mobile casual center last year and previously acquired Singapore-based mobile game publisher Indygo Group in December. Mobidictum Mixer send the latest and exclusive reports for the game industry to your email inbox. Mobidictum Mixer won't send you spam. Unsubscribe at any time. I'm Sina, and I live and breathe video games. I have been lucky enough to make my passion my job, and I will always be grateful for that. Your email address will not be published. Required fields are marked *
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Industries
Data & Analytics
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Acquired
Total Funding
$204.8M
Headquarters
Berlin, Germany
Founded
2020
Find jobs on Simplify and start your career today