Overview
Justtrack is a growth platform for gaming studios that acts as a mobile measurement partner, combining attribution, in-app analytics, and in-app advertising revenue measurement in a single SDK and data layer. It uses this data to show ad LTV and IAP LTV together, ROAS by channel, and retention and monetization across hybrid models, enabling studios to act on insights rather than just report them. It stays independent by not owning ad inventory or profiting from spend, and it prices based on monthly active users and how the game monetizes. Its goal is to help studios ask better questions and grow by building infrastructure for automated, AI-driven user acquisition while keeping close, direct support.
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Simplify's take
What believers are saying
- October 2026 beta launches, MCP server and Jask, add AI workflows around growth data.
- Forecast beta can accelerate budget shifts, improving retention of performance-minded gaming studios.
- AppLike’s 2022 $100 million investment still underwrites expansion and longer runway.
What critics are saying
- YouTube Playables and Meta Horizon Create remove installs, breaking attribution economics.
- Justtrack admits no integration exists yet for those surfaces, exposing product gaps in 2027.
- If Apple or Google tighten platform rules again, app-tracking revenue weakens fast.
What makes justtrack unique
- Justtrack combines attribution, in-app analytics, and ad revenue for gaming studios.
- October 2026 Forecast predicts ROAS and LTV by day three, not day thirty.
- Its cohort-first positioning targets gaming’s install-free surfaces across YouTube Playables and Meta Horizon Create.
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