To achieve this, KORTX in partnership with Davis Elen, initiated a programmatic display and rich media campaign tailored to various cultural backgrounds and preferences.

Tropical Smoothie Cafe partnered with KORTX and Dstillery to test new solutions for the future cookieless ecosystem.

Dstillery, a custom audience solutions company, announced today the activation of its ID-free Custom AI solution on any demand-side platform (DSP) via Deal IDs. This new targeting vehicle, made possible in partnership with Xandr, using their curation platform, Xandr Curate, offers a flexible, easy-to-activate private marketplace (PMP) option that expands the use of ID-free. ID-free Custom AI is a patented, privacy-by-design targeting solution that works by reaching inventory, not users, across all internet browsers. It’s a new category of targeting that uses AI to predict the likelihood of conversion based on privacy-safe behavioral signals like URL, geographic area and time of day. ID-free gives agencies and brands the ability to deliver advertising performance that rivals today’s best cookie-based solutions without user tracking. ID-free is neither a new identifier nor is it contextual targeting