KOverview
Kaizen Gaming operates as a GameTech company delivering online sports betting and gaming experiences under the Betano brand across 20 markets on four continents. Its platform powers web and mobile betting and casino-style entertainment, providing markets, odds, live streaming, and interactive gaming content to millions of customers. The product works by combining a scalable technology stack with payments, user accounts, risk management, and personalized user experiences to enable seamless betting and gaming across devices. Compared with competitors, Kaizen Gaming emphasizes a strong people focus and constant product improvement, leveraging its global footprint (3,000+ professionals) to tailor experiences for different markets while maintaining a trusted brand. Its goal is to shape the future of online gaming by expanding into more markets and delivering consistent, engaging player experiences one market at a time.
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About Kaizen Gaming
Industries
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Greece
Founded
2012
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What believers are saying
- 2026 sponsorship renewals expand Betano visibility across Premier League, La Liga-adjacent, and European football.
- Brazil retention pledge preserves talent until Congress resolves Provisional Measure 1,394/2026.
- WIPO transferred betanogames.com to Kaizen in August 2026, protecting the brand.
What critics are saying
- Brazil's Provisional Measure 1,394/2026 can erase Betano's biggest growth engine by year-end.
- Brazil Attorney General sued Betano on September 29, 2026 for at least R$1 billion.
- If Congress upholds the ban, Kaizen faces layoffs, sponsorship cuts, and Brazil revenue collapse.
What makes Kaizen Gaming unique
- Betano operates in 20 markets, reducing single-country dependence versus Brazil-only rivals.
- Kaizen locked UEFA EURO 2028, Tottenham, Aston Villa, and FC Porto sponsorships.
- Kaizen won Brazil's first online betting license, strengthening regulatory credibility.
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Company News
Brazil betting ban fallout: Kaizen stays, KTO wavers. Kaizen Gaming has publicly guaranteed the jobs of its Brazilian staff until Congress rules on the country's betting ban, while rival operator KTO Group is caught in conflicting reports over whether it has shut down entirely. The contrast shows how the Brazil betting ban is producing sharply different outcomes depending on an operator's market exposure and balance sheet. What happened. Betano's parent company, Kaizen Gaming, is committing to keeping its Brazilian employees in a job despite the ban on online betting. Kaizen, which operates Betano in Brazil, is considering legal action against the provisional measure issued on September 25 to ban online casino gaming and mobile sports betting. The commitment is conditional: Brazil's Congress must either ratify or reject the ban within 120 days of its enforcement, factoring in planned recess. A company statement posted to LinkedIn said since Brazil's betting ban was announced on September 25, there had been several posts about people who had lost their jobs. "The effect reaches well beyond betting companies, to small and medium businesses in technology, telecommunications, media, services and education, and to the wider sports economy, affecting thousands of people," the operator said. Kaizen also stated: "we remain committed to Brazil, and we are here for the long run". KTO Group's situation is murkier. The episode started when Anthony MacKay, Head of Affiliates at KTO, took to LinkedIn, writing that "the recent developments in Brazil have unfortunately led KTO Group to closing down its doors." Former employees appeared to confirm the closure on LinkedIn, with various posts suggesting the company let go of more than 200 staff on 8 October. However, a subsequent LinkedIn post from founder Andreas Bardun cast doubt on the claim, stating that "the reports of KTO Group's death are greatly exaggerated". Bardun had earlier said many redundancies were taking place while some staff would remain, and that KTO's licence was valid until at least 25 October under the measure while the company fulfilled its legal and regulatory duties. Why it matters. The two cases illustrate how single-market concentration shapes resilience to regulatory shocks. KTO is a Malta-headquartered company that counts Brazil as its sole market, leaving it with no other jurisdiction to fall back on when the licence was suspended. Kaizen, by contrast, operates across multiple regulated markets through its Betano brand, giving it more room to absorb the hit while it pursues legal remedies. For affiliates and partners, the divergence matters commercially. The layoffs add to more than 3,500 jobs lost across Brazil's betting industry since President Luiz Inácio Lula da Silva signed the provisional measure on 25 September. Affiliate programmes built around Brazilian traffic now face a fractured operator base, with some brands signalling continuity and others going dark without formal confirmation. That uncertainty complicates commercial planning for any partner still routing Brazilian traffic, and reinforces the risk of building an affiliate business around a single, volatile jurisdiction. The bigger picture. The Brazil betting ban, enacted via provisional measure in late September, has already forced the market dark and triggered legal challenges from multiple operators, as covered in its earlier report on Brazil's ban on betting companies. Kaizen's public pledge appears designed to differentiate itself from rivals amid a wave of negative sentiment on LinkedIn about job losses, while also applying pressure on lawmakers ahead of the ratification vote. KTO's confused messaging, on the other hand, reflects the particular vulnerability of operators that narrowed their footprint to Brazil alone in pursuit of the newly regulated market. With Congress yet to rule on the measure and a presidential runoff election adding further uncertainty, more operators are likely to face similar decisions over staffing, legal action and market commitment in the coming weeks. Sources. More posts.
SBC Awards 2026 winners crowned at MEO Arena in Lisbon. October 4, 2026 Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were among the leading winners at the SBC Awards 2026, with each company securing two awards at a ceremony held at Lisbon's MEO Arena. Held on the final day of SBC Summit 2026, the event marked the 13th edition of the SBC Awards and recognised achievements across 39 categories covering operators, suppliers and individuals in the global betting and gaming industry. Former Dutch football international Edgar Davids and broadcaster Kirsty Gallacher hosted the ceremony, which celebrated achievements in company leadership, player protection, payments, marketing and product innovation. "One of my favourite parts of these awards is seeing the teams behind the achievements get their moment on stage," said Rasmus Sojmark, founder and CEO of SBC. "We know how much work goes into building a successful business or bringing a new product to market, and tonight was an opportunity to celebrate that together. Congratulations to all our winners and finalists." Operator awards. * Kaizen Gaming retained both Operator of the Year - Large and Sportsbook Operator of the Year. * Betsson Group retained the Casino Operator of the Year * Coolbet won Operator of the Year - Medium * Vegas Legends collected Operator of the Year - Small * Novibet retained Innovation in Casino & Gaming Entertainment * 1xBet successfully defended its Marketing Campaign of the Year title Supplier awards. * Pragmatic Play won Casino / Slots Developer of the Year - Large for the third consecutive year and also collected Live Casino Supplier of the Year * Pascal Gaming won Casino / Slots Developer of the Year - Medium * Gameburger Studios received the small-developer award * BetConstruct AI won both Sportsbook Supplier of the Year and Land-Based Betting & Gaming Product * Sportradar received Marketing & Services Provider of the Year and reclaimed Live Betting Product, a category it previously won in 2024 * Digitain was named Platform Provider of the Year * SOFTSWISS won Aggregator of the Year * Amusnet was named Multi-Channel Supplier of the Year * White Hat Gaming received White Label Supplier of the Year Product and innovation awards. * Stats Perform won the Sports Data Product * Oddin.gg was named Esports Supplier of the Year * Playbook Fusion collected Virtual Sports Supplier of the Year * Soft2Bet won Innovation in Casino Entertainment for the third consecutive year * SPRIBE's Aviator was named Crash Game of the Year, following the company's success in the category in 2025 * Optimove received the Industry Innovation of the Year * Kanggiten won Innovation in Mobile * Xtremepush was named Acquisition & Retention Partner Payments and compliance. * Yaspa won Payment Solution of the Year * OKTO Payments received the Payment Innovation of the Year * Incode was named Fraud & Compliance Solution of the Year * EPIC Global Solutions won the Socially Responsible Initiative of the Year Rising stars. Interplay Tech won Rising Star in Casino, while Megapari received Rising Star in Sports Betting. Among suppliers, Insightplay AI was named Rising Star in Sports Betting Innovation / Software, while TaDa Gaming won Rising Star in Casino Innovation / Software. Leadership and culture. Alea received Employer of the Year - Supplier, while Allwyn Hellas was named Employer of the Year - Operator. The Leader of the Year awards went to Vladimir Dokov, CEO of EGT Digital, and Alina Mihaela Popa, CCO of ICONIC21. David Natroshvili received the Nico Jansen Vision to Reality Award. The ceremony concluded the final day of SBC Summit 2026, which brought together the international betting and gaming community for three days of networking, business discussions and education in Lisbon. Last update: 4 October 2026, 10:26 pm The AGBrief Editorial Team is a global group of contributors connected to Asia Gaming Brief, actively sourcing news to ensure our readers receive reliable and accurate coverage.
Winners announced for SBC Awards 2026. Published on: October 2, 2026 | Last updated: October 2, 2026, 11:45 AM Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were the standout winners at the SBC Awards 2026, each securing two awards at this year's ceremony at the MEO Arena in Lisbon. Held on Thursday, 1 October, the final day of SBC Summit, the ceremony marked the 13th edition of the awards, recognising the achievements of operators, suppliers and individuals across the global betting and gaming industry. Dutch legend and superstar Edgar Davids joined broadcaster Kirsty Gallacher to host the evening, celebrating excellence across 39 award categories, spanning company leadership, player protection, payments and product innovation. Rasmus Sojmark, Founder and CEO of SBC, said: "One of my favourite parts of these awards is seeing the teams behind the achievements get their moment on stage. We know how much work goes into building a successful business or bringing a new product to market, and tonight was an opportunity to celebrate that together. Congratulations to all of our winners and finalists." It was another successful evening for Kaizen Gaming, retaining both Operator of the Year - Large and the title of Sportsbook Operator of the Year. Betsson Group also retained its Casino Operator of the Year crown. Elsewhere in the operator categories, Coolbet was named Operator of the Year - Medium, while Vegas Legends won Operator of the Year - Small. Novibet retained Innovation in Casino & Gaming Entertainment, while 1xBET successfully defended its Marketing Campaign of the Year title. On the supplier side, Pragmatic Play secured Casino / Slots Developer of the Year - Large for a third successive year and added Live Casino Supplier to its honours. Pascal Gaming won the medium developer category, while Gameburger Studios claimed the small category. BetConstruct AI also celebrated a double success, winning Sportsbook Supplier of the Year and Land-Based Betting & Gaming Product. Meanwhile, Sportradar collected Marketing & Services Provider of the Year and reclaimed Live Betting Product, an award the brand previously won in 2024. Digitain was named Platform Provider of the Year, SOFTSWISS secured Aggregator of the Year, and Amusnet collected Multi-Channel Supplier. White Hat Gaming picked up the title for White Label Supplier of the Year. Stats Perform was awarded Sports Data Product, while Oddin.gg secured Esports Supplier of the Year, and Playbook Fusion collected Virtual Sports Supplier. Soft2Bet secured Innovation in Casino Entertainment for a third consecutive year, while SPRIBE's Aviator won Crash Game of the Year, following SPRIBE's success in the category in 2025. Optimove secured the award for Industry Innovation of the Year, while Kanggiten collected Innovation in Mobile. Xtremepush was named Acquisition & Retention Partner. In the payments categories, Yaspa was named Payment Solution of the Year, while OKTO Payments collected Payment Innovation of the Year. Incode secured Fraud & Compliance Solution of the Year, and EPIC Global Solutions was recognised for Socially Responsible Initiative of the Year. The Rising Star categories recognised emerging businesses across both operators and suppliers. Interplay tech and Megapari won Rising Star in Casino and Rising Star in Sports Betting, respectively. On the supplier side, Insightplay AI secured Rising Star in Sports Betting Innovation / Software, while TaDa Gaming collected Rising Star in Casino Innovation / Software. The evening also celebrated leadership and workplace culture. Alea was named Employer of the Year - Supplier, while Allwyn Hellas secured Employer of the Year - Operator. The Leader of the Year honours went to Vladimir Dokov (CEO, EGT Digital) and Alina Mihaela Popa (CCO, ICONIC21), while David Natroshvili received the Nico Jansen Vision to Reality Award. The awards ceremony concluded the final day of SBC Summit 2026, rounding off three days of networking, business discussions and education for the international betting and gaming community in Lisbon.
Meet the nominees: SBC Awards 2026 shortlist revealed. SBC has officially announced the shortlisted nominees for the 13th edition of the SBC Awards, set to take place at Lisbon's MEO Arena on Thursday, 1 October, bringing down the curtain on SBC Summit 2026. Bringing together 1,200 industry professionals, the ceremony will present 38 awards recognising outstanding achievements across the global betting and gaming industry, spanning operators, suppliers, payments, compliance, marketing, platforms and data. Leading this year's shortlist in nominations is Kanggiten, securing nine nominations across the evening, followed closely by Betsson Group and Sportradar, with seven nominations apiece. Other notable nominees include Kaizen Gaming, securing six nominations, whilst BetConstruct AI, Evoplay, GR8 TECH, Playtech and Soft2Bet have each received five nominations. Rasmus Sojmark, CEO and Founder of SBC, said: "Making the SBC Awards shortlist is never easy, but it's also one of my favourite moments in the entire process. "It truly shines a light on the incredible work happening across our industry, whether it's household names returning to defend their titles or newcomers enjoying a breakthrough year. That mix is what makes the SBC Awards so special. We can't wait to welcome everyone to the MEO Arena and celebrate these achievements together." In the operator categories, Kaizen Gaming will seek a third consecutive Operator of the Year - Large award, facing competition from businesses including Codere Online, LeoVegas Group and Megapari. Meanwhile, Betsson Group returns to defend its Casino Operator of the Year title, while 1xBet and NOVIBET are once again shortlisted for Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment, respectively. This year will also see separate Employer of the Year awards presented to operators and suppliers. The supplier shortlist includes reigning champion SOFTSWISS, alongside names such as Alea, BETBY, GR8 TECH and Playtech. Operator nominees include Allwyn Hellas, Bally's, and Parimatch. The highly anticipated Leader of the Year award will remain under wraps until the night, with the recipient revealed live during the ceremony. In the payments and compliance categories, GeoComply will attempt to retain its Fraud & Compliance Solution of the Year title. PayPal, Trustly, Worldpay and Yaspa are among the businesses shortlisted for Payment Solution of the Year, while MiFinity, OKTO Payments, Pay4Fun and Paysecure feature in the Payment Innovation of the Year category. The supplier categories will span 22 awards covering casino content, sportsbook technology, data, platforms, marketing and player acquisition. Sportradar returns in pursuit of consecutive wins for Sports Data Product and Land-Based Betting & Gaming Product, while Optimove will seek to retain both Marketing & Services Provider of the Year and Acquisition & Retention Partner. Elsewhere, GR8 TECH will defend its Platform Provider of the Year title against a field featuring EveryMatrix, Playtech, Soft2Bet, SOFTSWISS, Sportingtech and Sportradar. The ceremony will once again recognise the industry's emerging businesses through four Rising Star awards spanning casino, sports betting and software innovation. For those interested in the affiliate sector, SBC will also host the dedicated Affiliate Leaders Awards at the MEO Arena on Wednesday, 30 September. The ceremony will recognise the companies, campaigns, technologies and individuals driving progress across affiliate and performance marketing. The complete list of shortlisted companies is available on the SBC Awards website. Please note that a separate ticket is required for attending the ceremony. You can find the available table and ticket options here.
SBC Awards 2026 shortlist revealed ahead of Lisbon ceremony. July 26, 2026 SBC has unveiled the shortlist for the 13th SBC Awards, with Kanggiten leading the field on nine nominations ahead of the industry celebration at Lisbon's MEO Arena on 1 October. The ceremony, held during SBC Summit 2026, will honour outstanding achievements across 38 categories spanning operators, suppliers, payments, compliance, marketing and technology. Kanggiten leads this year's shortlist with nine nominations, followed by Betsson Group and Sportradar with seven nominations each. Kaizen Gaming secured six nominations, while BetConstruct AI, Evoplay, GR8_TECH, Playtech and Soft2Bet each received five. Commenting on the shortlist, SBC CEO and Founder Rasmus Sojmark highlighted the significance of the nominations: "Being shortlisted for the SBC Awards reflects the high standards and innovation that define our industry. Each year, the shortlist showcases both established leaders and emerging players making a real impact, which is what makes the awards so compelling." In the operator categories, Kaizen Gaming will aim to secure a third consecutive win in the Operator of the Year - Large category, competing against Codere Online, LeoVegas Group and Megapari. Betsson Group returns to defend its Casino Operator of the Year title, while 1xBet and NOVIBET once again feature among the nominees for Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. This year introduces separate Employer of the Year awards for operators and suppliers. On the supplier side, reigning champion SOFTSWISS is shortlisted alongside Alea, BETBY, GR8 TECH and Playtech. Operator nominees include Allwyn Hellas, Bally's and Parimatch. The Leader of the Year award will once again be kept confidential until the ceremony, with the winner announced live on the night. Within the payments and compliance categories, GeoComply will look to retain its Fraud & Compliance Solution of the Year title. The Payment Solution of the Year shortlist includes PayPal, Trustly, Worldpay and Yaspa, while MiFinity, OKTO Payments, Pay4Fun and Paysecure are recognised in the Payment Innovation of the Year category. Supplier categories account for 22 awards, covering areas such as casino content, sportsbook technology, data services, platforms and player acquisition. Sportradar will aim to defend its titles in Sports Data Product and Land-Based Betting & Gaming Product, while Optimove is once again shortlisted in both Marketing & Services Provider of the Year and Acquisition & Retention Partner. GR8_TECH will also look to retain its Platform Provider of the Year title, facing competition from EveryMatrix, Playtech, Soft2Bet, SOFTSWISS, Sportingtech and Sportradar. The ceremony will continue to spotlight emerging talent through four Rising Star awards across casino, sports betting and software innovation segments. In addition, SBC will host the Affiliate Leaders Awards on Wednesday, 30 September at the MEO Arena, recognising excellence in affiliate and performance marketing across companies, campaigns and individuals. The full shortlist is available on the SBC Awards website, with separate tickets required to attend the ceremony. Last update: 26 July 2026, 09:09 pm The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.
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About Kaizen Gaming
Industries
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Greece
Founded
2012
Kaizen Gaming is Hiring for 24 Jobs on Simplify!
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs