Kaizen Labs

Kaizen Labs

Crypto-based UPI payments platform with cards

Overview

INRx Pay is a fintech platform that lets users spend crypto in daily life through a Crypto UPI mobile app. It enables crypto-to-INR conversions and supports payments for utilities via BBPS, mobile/DTH/FasTag recharges, travel bookings, and person-to-person transfers. It offers virtual and physical crypto debit cards and a crypto credit card to spend or borrow against holdings, plus staking and lending in the ecosystem. The INRx token operates on BSC, Ethereum, and Polygon to power these transactions, with a goal to connect digital assets to everyday commerce without forcing users to sell assets.

About Kaizen Labs

Simplify's Rating
Why Kaizen Labs is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Fintech

Crypto & Web3

Financial Services

Company Size

1-10

Company Stage

Series B

Total Funding

$149.8M

Headquarters

India

Founded

2023

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Simplify's Take

What believers are saying

  • India's UPI and BBPS rails give INRx Pay immediate payment use cases.
  • Crypto debit cards expand everyday spending across merchants and ATMs.
  • Staking, lending, and affiliate rewards deepen engagement and monetization.

What critics are saying

  • NPCI and RBI scrutiny can block crypto-to-UPI settlement within months.
  • Banks can terminate BIN sponsorship, disabling both virtual and physical cards.
  • App store policy changes can remove INRx Pay acquisition channels overnight.

What makes Kaizen Labs unique

  • INRx Pay bridges crypto holdings into UPI, BBPS, and bank transfers.
  • Aman Vaths built virtual and physical crypto debit cards for spending.
  • The app supports crypto collateralized credit, avoiding forced asset liquidation.

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Funding

Total Funding

$149.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Company Equity

Company News

PR Newswire
Apr 7th, 2026
Ukraine's General Cherry partners with Croatia's Orqa to bring battle-tested counter-drone tech to NATO allies

Ukrainian defence-tech company General Cherry and Croatian drone manufacturer Orqa have signed a memorandum of cooperation to produce counter-drone systems for NATO and allied nations. The partnership will combine General Cherry's battlefield experience with Orqa's manufacturing expertise to develop interceptor drones and counter-UAV systems. Joint manufacturing facilities are being established in Croatia and Ukraine, with first products expected soon. General Cherry ranks first in interceptor drones among Ukrainian FPV drone developers, whilst Orqa produces components for customers in over 50 markets, including 24 NATO member states. The agreement marks the first time General Cherry's interceptor drone capability will be available outside Ukraine. All Orqa products are manufactured without Chinese components through vertically integrated production.

Yahoo Finance
Mar 30th, 2026
Ukrainian defence firm General Cherry partners with US's Wilcox Industries to produce FPV and interceptor drones in New Hampshire

Ukrainian defence company General Cherry has partnered with US corporation Wilcox Industries to establish a joint venture producing FPV and interceptor drones. Development will take place at Wilcox's facility in Newington, New Hampshire. The project is entering the approval phase before formal registration, though General Cherry stated it already has full endorsement from Ukraine's president and government. Interceptor drones will be the flagship product, combining Ukrainian experience with American technological expertise. Wilcox Industries, founded in 1982, manufactures high-tech military equipment. General Cherry has 33 codified products in its portfolio, including the AIR interceptor drone, which recently shot down a rare Russian AI-powered kamikaze drone. The company aims to develop advanced defensive and strike capabilities through the partnership.

Capital Brief
Nov 13th, 2025
Linktree acquires Melbourne startup Fingertip in latest local buyout

The move by the 'link in bio' unicorn follows a flurry of recent acquisitions.

Startup Daily
Aug 16th, 2024
Linktree snaps up Sydney social media scheduling startup Plann

Founded in 2016 by former ad exec Christy Laurence in 2016, Plann has been acquired by link-in-bio platform Linktree for an undisclosed sum.

TechCrunch
Dec 14th, 2023
Linktree acquires link-in-bio platform Koji in its second investment of the year | TechCrunch

Australia-based link-in-bio platform Linktree said today that it has acquired competitor Koji from its parent company GoMeta.

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