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Kaplan

Global test prep and education services

Overview

Kaplan provides education and training services worldwide, spanning test preparation, language training, professional and higher education programs, and university partnerships. Its core products are structured, instructor-led and self-paced courses that prepare students for standardized tests and other academic or professional assessments. They work by offering curated curricula, practice tests, coaching, and study plans designed to improve scores and readiness, often through a combination of in-person and online formats. Kaplan differentiates itself with a long history and scale, a broad, integrated portfolio that extends beyond test prep into professional training, higher education, and international markets, plus collaborations with universities and institutions. Its goal is to help learners achieve educational and career opportunities by improving performance on tests and enabling access to education around the world.

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About Kaplan

Simplify's Rating
Why Kaplan is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEducation

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, United States

Founded

1938

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What believers are saying

  • October 29, 2026 USMLE platform targets medical schools and independent candidates.
  • August 10, 2026 MCAT upgrades add 21 practice tests, including seven AAMC exams.
  • September 1, 2026 Advanced SAT course targets 1250-plus students chasing 1450-plus scores.

What critics are saying

  • BridgeU's April 2025 sale and Red Marker's 2024 sale show shrinking non-core assets.
  • Free AI tutors and open test-prep content compress pricing across Kaplan's education businesses by 2027.
  • If exam formats standardize around cheap digital tools, Kaplan's premium prep brand erodes.

What makes Kaplan unique

  • Kaplan spans USMLE, MCAT, and SAT prep across schools and direct-to-student channels.
  • Its 2026 AI Tutor and adaptive plans personalize study faster than static courseware.
  • Kaplan's medical-school partnerships extend distribution beyond retail test-prep competitors.

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