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Overview
Kayali is a Dubai-based fragrance brand that lets customers personalize scents by layering multiple perfumes. Fragrances are created with perfumers from DSM-Firmenich and manufactured in France, and products use numbering to show tweaks in the final blend. The brand targets prestige-seeking women aged 25–44 and sells direct-to-consumer online plus through retailers like Sephora and Harrods in thousands of stores. Its goal is to enable self-expression through customized scent wardrobes rooted in Middle Eastern fragrance traditions.
About Kayali
Industries
Consumer Goods
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- Kayali launched Eden Sweet Peach and Eden Plush Pear globally in March 2026.
- Space NK added Kayali across the UK and Ireland in March 2026.
- Boujee Kitty Caramel Milk launched July 2026 at Sephora, sustaining newness momentum.
What critics are saying
- Kayali depends on Sephora; any shelf cuts in 2026 crush discovery and volume.
- Gourmand launches like Boujee Kitty and Eden Sweet Peach invite fast imitation by rivals.
- Mona Kattan is the brand; founder fatigue or distraction threatens execution after 2025 spinout.
What makes Kayali unique
- Mona Kattan and General Atlantic made Kayali independent in February 2025.
- Kayali sells fragrance layering, a Middle Eastern ritual, through 24 scents at Space NK.
- Sephora still spotlights Kayali as a top brand on its August 2026 pages.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Volunteer Day
Professional Development Budget
Birthday leave
Fertility Treatment Support
Employee Discounts
Product gifting
Kayali is Hiring for 15 Jobs on Simplify!
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About Kayali
Industries
Consumer Goods
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Kayali is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today