Overview

Kayzen.io provides enterprise software for app developers and their partners to run in-house programmatic buying for mobile user acquisition and retargeting. The platform connects with major Mobile Measurement Partners (MMPs) and operates in real-time with a privacy-centric approach, allowing clients to optimize metrics like CPI, CPA, and ROAS. It is modular and SaaS-based, letting customers deploy their own algorithms, bring their own data, and integrate via APIs, while reducing reliance on intermediaries and cutting retargeting spend. The pricing is tiered with quick setup and no setup fees or QPS limits. Kayzen aims to scale advertising reach to up to 2 billion devices a day and provides tools such as a reach estimator and inventory discovery. Its goal is to give clients direct control over their mobile advertising strategy and achieve better efficiency at scale.