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Overview
Keep Company runs group coaching programs helping parents and caregivers balance work, family, and personal life. These sessions are delivered in a group setting and grounded in behavior-change science; employers fund the coaching while employees commit to participate. The program differs from competitors by offering structured, science-based group coaching delivered through employer partnerships to support engagement and retention, rather than one-on-one counseling or generic wellness programs. Its goal is to build a sustainable work world where parents and caregivers achieve their own balance and sense of personal success.
About Keep Company
Industries
Consulting
Education
Company Size
11-50
Company Stage
Seed
Total Funding
$2.7M
Headquarters
Bethesda, Maryland
Founded
2022
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Simplify's Take
What believers are saying
- Keep Company and NAMI released a November 2025 national caregiver-loneliness report, boosting credibility.
- TEDCO invested $500K, signaling Maryland institutional support and extending Keep Company's financing runway.
- Keep Company's website claims 73% of workforce are parents and caregivers, expanding addressable demand.
What critics are saying
- Cleo, Carrot, Homethrive, and Bright Horizons crowd the caregiving-benefits market with larger footprints.
- Employer benefits budgets tighten quickly, and Keep Company's small $2M-plus funding limits sales endurance.
- If measurable retention lifts stall, employers cancel contracts and Keep Company becomes a niche coaching service.
What makes Keep Company unique
- Keep Company targets parents and caregivers with employer-paid group coaching, not generic wellness perks.
- Its 2024 patent and Care Census product quantify invisible caregivers, improving targeted employer action.
- Zvi Band, ex-Contactually, joined as CTO in April 2024, strengthening product execution.
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Funding
Total Funding
$2.7M
Below
Industry Average
Funded Over
5 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Hybrid Work Options
Company Equity
Growth & Insights and Company News
6 month growth
↑ 6%1 year growth
↓ -2%2 year growth
↑ 6%TEDCO invested $500k in Keep Company, a Maryland startup focused on enhancing employee connection and retention, especially for burnout-prone groups. The investment is from TEDCO's Pre-Seed Builder Fund, part of its Social Impact Funds. Keep Company uses patented technology to organize employees into peer groups, aiming to improve engagement and resilience. The funding will help scale their platform through partnerships, addressing workforce loneliness and disconnection.
Keep Company, based in Bethesda, Md., raised $1.4 million from TEDCO and other investors to support working parents and prevent burnout. This funding, part of a total $2 million raised since its 2022 founding, will enhance programs aiding caregivers in balancing work and life. The initiative integrates social-emotional learning, behavioral science, and expert coaching.
Keep Company, an employer-offered benefit that helps prevent burnout and attrition among working parents and caregivers, announced a successful funding round of $1.4 million, with participation from Techstars, Idea Fund Partners, VEST Her Ventures, 100KM, Pixel Perfect Ventures, and TEDCO.
Keep Company Announces First CTO, Zvi Band, and $1.4M Fundraising Round
Bethesda's Keep Company raises $1.4M in fundraising round.
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About Keep Company
Industries
Consulting
Education
Company Size
11-50
Company Stage
Seed
Total Funding
$2.7M
Headquarters
Bethesda, Maryland
Founded
2022
There are no jobs for Keep Company right now.
Find jobs on Simplify and start your career today