Keep Company

Keep Company

Group coaching for parents and caregivers

Overview

Keep Company runs group coaching programs helping parents and caregivers balance work, family, and personal life. These sessions are delivered in a group setting and grounded in behavior-change science; employers fund the coaching while employees commit to participate. The program differs from competitors by offering structured, science-based group coaching delivered through employer partnerships to support engagement and retention, rather than one-on-one counseling or generic wellness programs. Its goal is to build a sustainable work world where parents and caregivers achieve their own balance and sense of personal success.

About Keep Company

Simplify's Rating
Why Keep Company is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Education

Company Size

11-50

Company Stage

Seed

Total Funding

$2.7M

Headquarters

Bethesda, Maryland

Founded

2022

Get referred to Keep Company

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026 site claims 3X less attrition among participants, strengthening sales messaging.
  • April 2024 funding from TEDCO, Techstars, and others funded CTO Zvi Band and product expansion.
  • 2025-2026 case studies show expansion beyond caregivers into associates and global offices.

What critics are saying

  • Employer-led demand depends on discretionary HR budgets; pilots stall when renewals slip.
  • Case-study proof concentrates in law firms; healthcare and manufacturing adoption remains unproven.
  • If Care Census or matching fails to scale, employers can copy group coaching internally.

What makes Keep Company unique

  • Patented matching technology and expert-led groups target parents and caregivers before burnout.
  • Pillsbury cut caregiver attrition to half the national average within 18 months.
  • Keep Company’s employer-paid coaching leverages behavioral science, not generic EAP counseling.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$2.7M

Below

Industry Average

Funded Over

5 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Hybrid Work Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

-5%

2 year growth

2%
Citybiz
Jul 15th, 2025
TEDCO Invests $500K in Keep Company

TEDCO invested $500k in Keep Company, a Maryland startup focused on enhancing employee connection and retention, especially for burnout-prone groups. The investment is from TEDCO's Pre-Seed Builder Fund, part of its Social Impact Funds. Keep Company uses patented technology to organize employees into peer groups, aiming to improve engagement and resilience. The funding will help scale their platform through partnerships, addressing workforce loneliness and disconnection.

Citybiz
Apr 30th, 2024
Keep Company Raises $1.4M for Parents

Keep Company, based in Bethesda, Md., raised $1.4 million from TEDCO and other investors to support working parents and prevent burnout. This funding, part of a total $2 million raised since its 2022 founding, will enhance programs aiding caregivers in balancing work and life. The initiative integrates social-emotional learning, behavioral science, and expert coaching.

Pulse 2.0
Apr 28th, 2024
Keep Company: $1.4 Million Raised And Zvi Band Named CTO

Keep Company, an employer-offered benefit that helps prevent burnout and attrition among working parents and caregivers, announced a successful funding round of $1.4 million, with participation from Techstars, Idea Fund Partners, VEST Her Ventures, 100KM, Pixel Perfect Ventures, and TEDCO.

Business Wire
Apr 25th, 2024
On the Heels of 6X YOY Growth, Keep Company Announces First Chief Technology Officer, Zvi Band, and $1.4M Fundraising Round

Keep Company Announces First CTO, Zvi Band, and $1.4M Fundraising Round

The Daily Record
Apr 24th, 2024
Bethesda's Keep Company raises $1.4M in fundraising round

Bethesda's Keep Company raises $1.4M in fundraising round.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Keep Company right now.

Find jobs on Simplify and start your career today

We update Keep Company's jobs every few hours, so check again soon! Browse all jobs →