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Keep Company

Group coaching for parents and caregivers

Overview

Keep Company runs group coaching programs to help parents and caregivers balance work, family, and personal life. It partners with organizations that cover the coaching costs to boost employee engagement and retention, while employees commit to participate. The sessions use behavior-change science in a group format to help individuals develop practical strategies for managing tasks, setting boundaries, and asking for help when needed. The goal is to build a sustainable, better working world by helping people define and pursue their own version of success across work, care, and life.

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About Keep Company

Simplify's Rating
Why Keep Company is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEducation

Company Size

11-50

Company Stage

Seed

Total Funding

$2.7M

Headquarters

Bethesda, MD

Founded

2022

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Simplify's take

What believers are saying

  • November 2026 site highlights 6x YoY growth and hundreds of employee members.
  • Techstars Future of Longevity Accelerator selection and Pivotal Ventures signal investor confidence.
  • National report with NAMI broadens credibility beyond parents into enterprise wellbeing.

What critics are saying

  • Keep Company still calls itself seed-stage, with only hundreds of members served.
  • Employer budgets fund Keep Company; weak retention proof kills renewals by 2027.
  • Crowded wellbeing vendors can copy coaching curricula and undercut Keep Company’s pricing.

What makes Keep Company unique

  • Patented group-matching clusters eight peers into 12-week coaching cohorts.
  • Keep Company pairs behavioral-science coaching with employer analytics and low-lift implementation.
  • Pillsbury and other law-firm programs validate premium professional-services positioning.

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Funding

Total Funding

$2.7M

Below

Industry Average

Funded Over

5 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
$2M
$2.3M
$3M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Remote Work Options
  • Hybrid Work Options
  • Company Equity

Growth & Insights and Company News

6 month growth

0%

1 year growth

-5%

2 year growth

0%
Citybiz
Jul 15th, 2025
TEDCO Invests $500K in Keep Company

TEDCO invested $500k in Keep Company, a Maryland startup focused on enhancing employee connection and retention, especially for burnout-prone groups. The investment is from TEDCO's Pre-Seed Builder Fund, part of its Social Impact Funds. Keep Company uses patented technology to organize employees into peer groups, aiming to improve engagement and resilience. The funding will help scale their platform through partnerships, addressing workforce loneliness and disconnection.

Citybiz
Apr 30th, 2024
Keep Company Raises $1.4M for Parents

Keep Company, based in Bethesda, Md., raised $1.4 million from TEDCO and other investors to support working parents and prevent burnout. This funding, part of a total $2 million raised since its 2022 founding, will enhance programs aiding caregivers in balancing work and life. The initiative integrates social-emotional learning, behavioral science, and expert coaching.

Pulse 2.0
Apr 28th, 2024
Keep Company: $1.4 Million Raised And Zvi Band Named CTO

Keep Company, an employer-offered benefit that helps prevent burnout and attrition among working parents and caregivers, announced a successful funding round of $1.4 million, with participation from Techstars, Idea Fund Partners, VEST Her Ventures, 100KM, Pixel Perfect Ventures, and TEDCO.

Business Wire
Apr 25th, 2024
On the Heels of 6X YOY Growth, Keep Company Announces First Chief Technology Officer, Zvi Band, and $1.4M Fundraising Round

Keep Company Announces First CTO, Zvi Band, and $1.4M Fundraising Round

The Daily Record
Apr 24th, 2024
Bethesda's Keep Company raises $1.4M in fundraising round

Bethesda's Keep Company raises $1.4M in fundraising round.

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