Kettle & Fire taps RXBAR veteran sam McBride as CEO to fuel next growth chapter. Kettle & Fire today announced a leadership transition as part of a broader push to scale the bone broth brand into a significantly larger wellness platform - one increasingly backed by operational infrastructure, investor alignment and adjacent-category ambitions. Sam McBride, executive chairman and an investor in the company, will become CEO. He replaces Brian Hack, who will transition into the role of president and CFO. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Kettle & Fire, the leading bone broth brand, has announced a leadership restructure to accelerate growth. Sam McBride, executive chairman for eight years, becomes CEO, bringing experience from scaling RXBAR to a $600 million acquisition. Brian Hack transitions to president and CFO, having nearly doubled the business and expanded household penetration by over 2 million buyers. Founded in 2014, Kettle & Fire is expanding beyond traditional bone broth into adjacent categories. The company launched beef tallow last year and introduced three new bone broths in 2026, including regeneratively-raised bison bone broth. Its Pennsylvania manufacturing facility, KettleWorks, celebrated its first anniversary, enabling greater innovation scale. The US bone broth market was estimated at over $400 million in 2025 and could double within several years.