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Overview
Kettle & Fire makes bone broths and soups aimed at people who care about health and diets like keto, paleo, and Whole30. They sell directly through their website and also partner with retailers, earning revenue from individual product sales, subscriptions, and bundles. The products are built from organic ingredients and produced with sustainable practices, and they offer ready-to-heat broths and soups for easy nutrition. What sets them apart is a clear focus on organic sourcing, sustainability, and a direct-to-consumer plus subscription model that also appears in retail channels, catering to health-conscious shoppers who want convenient, nutritious options. The company's goal is to provide nutritious, convenient bone broth and soup options that support specific healthy diets while maintaining responsible sourcing and environmental practices, expanding their reach through both online and retail channels.
About Kettle & Fire
Industries
Food & Agriculture
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Private
Total Funding
$9.1M
Headquarters
Austin, Texas
Founded
2016
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Simplify's Take
What believers are saying
- Kettle & Fire's May 2026 leadership reset targets faster scale under Sam McBride.
- Kettle & Fire launched three 2026 broths, including early-May bison broth.
- Whole Foods sells the bison broth, with Sprouts availability coming soon.
What critics are saying
- 2025 protein-label class actions in Florida and New York challenge product packaging.
- Regenerative and premium broths invite imitation from Pacific Foods, College Inn, and Kitchen Basics.
- A labeling defeat forces recalls and destroys retailer trust, threatening the brand's survival.
What makes Kettle & Fire unique
- Sam McBride scaled RXBAR to PepsiCo's $600 million acquisition.
- KettleWorks Lancaster plant enables company-owned manufacturing and faster innovation.
- Force of Nature bison broth makes it the first regeneratively-raised bison bone broth.
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Funding
Total Funding
$9.1M
Below
Industry Average
Funded Over
5 Rounds
Benefits
Health Insurance
Paid Vacation
Paid Holidays
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 1%Kettle & Fire taps RXBAR veteran sam McBride as CEO to fuel next growth chapter. Kettle & Fire today announced a leadership transition as part of a broader push to scale the bone broth brand into a significantly larger wellness platform - one increasingly backed by operational infrastructure, investor alignment and adjacent-category ambitions. Sam McBride, executive chairman and an investor in the company, will become CEO. He replaces Brian Hack, who will transition into the role of president and CFO. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.
Kettle & Fire, the leading bone broth brand, has announced a leadership restructure to accelerate growth. Sam McBride, executive chairman for eight years, becomes CEO, bringing experience from scaling RXBAR to a $600 million acquisition. Brian Hack transitions to president and CFO, having nearly doubled the business and expanded household penetration by over 2 million buyers. Founded in 2014, Kettle & Fire is expanding beyond traditional bone broth into adjacent categories. The company launched beef tallow last year and introduced three new bone broths in 2026, including regeneratively-raised bison bone broth. Its Pennsylvania manufacturing facility, KettleWorks, celebrated its first anniversary, enabling greater innovation scale. The US bone broth market was estimated at over $400 million in 2025 and could double within several years.
The new KettleWorks facility is expected to inject $19.1 million into the Lancaster County economy and bring 149 new jobs to the area, Gov. Josh Shapiro said.
KettleWorks positions Kettle Fire to unlock significant operational efficiencies, meet growing consumer demand and deliver a high level of service to customers AUSTIN, Texas, May 14, 2025 /PRNewswire/ -- Kettle Fire, the category leader in bone broth1, today announced the opening of KettleWorks, a new state-of-the-art manufacturing facility in Lancaster, Pa., the company's first self-manufacturing venture. KettleWorks allows Kettle Fire to unlock significant efficiencies that will lead to higher levels of service while maintaining the high quality the brand is known for. This exciting development comes during a significant growth period for Kettle Fire, including having recently secured a $43 million secondary buyout—led by strategic partner Colter Ventures—focused on growing consumer demand, strengthening resources in innovation and strategically investing in supply chain capabilities, including self-manufacturing
The Thiel Foundation today accepted 29 new members into the 2016 class of Thiel Fellows. The fellowship provides young people with $100,000 to learn b
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About Kettle & Fire
Industries
Food & Agriculture
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Private
Total Funding
$9.1M
Headquarters
Austin, Texas
Founded
2016
Kettle & Fire is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today