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Overview
Kevin's Natural Foods makes refrigerated and frozen meals designed for people with dietary needs, including Paleo and Keto. Its lineup includes sous-vide meat entrées, heat-and-eat sides, cauliflower-based pastas, sauces, and seasonings, all gluten-free and free from refined sugars, soy, dairy, and artificial ingredients. The meals use sous-vide to ensure tender, well-cooked meat and quick preparation, with most options ready in minutes. Since 2023 it operates as part of Mars, Incorporated, expanding reach while remaining a standalone Mars Foods & Nutrition unit, with a goal to help health-conscious shoppers eat clean without sacrificing taste and convenience across 22,000+ stores.
About Kevin's Natural Foods
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Modesto, California
Founded
2014
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Simplify's Take
What believers are saying
- Mars acquisition provides distribution, supply-chain, and innovation resources.
- Target and Sprouts frozen family-size rollout expands household occasions.
- Athlete partnerships like Sack Summit strengthen performance-nutrition brand credibility.
What critics are saying
- Private-label refrigerated meals at Target, Kroger, and Walmart pressure margins.
- Strict Paleo-Keto positioning limits the addressable consumer base.
- Heavy retailer concentration exposes Kevin's to delisting and shelf-space losses.
What makes Kevin's Natural Foods unique
- First clean refrigerated entrée brand with Paleo and Keto certifications.
- Sous-vide entrées cook in five minutes with restaurant-like texture.
- B Corporation status reinforces clean-ingredient and sustainability positioning.
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Growth & Insights and Company News
6 month growth
↑ 27%1 year growth
↑ 27%2 year growth
↑ 27%Kevin McCray sold Kevin’s Natural Foods to Mars, Inc. for $800 million, guided by the mantra "humble and hungry." He launched Wild Fox Foods, focusing on better-for-you snacks. Kevin shares insights on building a strong brand, efficient research, and the importance of retailer relationships. He emphasizes quality ingredients and taste for success in the CPG market.
Kevin's Natural Foods is Hiring for 17 Jobs on Simplify!
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About Kevin's Natural Foods
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Modesto, California
Founded
2014
Kevin's Natural Foods is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today