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Overview
Kevin's Natural Foods makes refrigerated and frozen meals designed for people with dietary needs, including Paleo and Keto. Its lineup includes sous-vide meat entrées, heat-and-eat sides, cauliflower-based pastas, sauces, and seasonings, all gluten-free and free from refined sugars, soy, dairy, and artificial ingredients. The meals use sous-vide to ensure tender, well-cooked meat and quick preparation, with most options ready in minutes. Since 2023 it operates as part of Mars, Incorporated, expanding reach while remaining a standalone Mars Foods & Nutrition unit, with a goal to help health-conscious shoppers eat clean without sacrificing taste and convenience across 22,000+ stores.
About Kevin's Natural Foods
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Modesto, California
Founded
2014
People at Kevin's Natural Foods
People at Kevin's Natural Foods who can refer or advise you
Simplify's Take
What believers are saying
- Breakfast expansion enables all-day availability, capturing new morning daypart consumers nationwide.
- Stir-Fry Kits simplify weeknight meals, aligning with clean eating trends for busy families.
- Frozen entrée bowls deliver high protein and global flavors at accessible price points.
What critics are saying
- Mars may absorb Kevin's brand in 3 years, eliminating standalone identity and halting Paleo innovation.
- Costco's Kirkland entrées will undercut price by 20–30%, forcing margin compression in 6–12 months.
- Rising cheddar and bacon prices will inflate Scramble Starters costs by 12–15%, eroding trial.
What makes Kevin's Natural Foods unique
- Kevin's is the only sous-vide entrée brand localized for Paleo and Keto diets.
- It offers chef-crafted, frozen just-add-egg breakfast scrambles with bold global flavors.
- The brand emphasizes antibiotic-free, humanely raised meats and no refined sugar or artificial ingredients.
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Growth & Insights and Company News
6 month growth
↑ 29%1 year growth
↑ 29%2 year growth
↑ 29%Kevin McCray sold Kevin’s Natural Foods to Mars, Inc. for $800 million, guided by the mantra "humble and hungry." He launched Wild Fox Foods, focusing on better-for-you snacks. Kevin shares insights on building a strong brand, efficient research, and the importance of retailer relationships. He emphasizes quality ingredients and taste for success in the CPG market.
Kevin's Natural Foods is Hiring for 15 Jobs on Simplify!
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About Kevin's Natural Foods
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Modesto, California
Founded
2014
Kevin's Natural Foods is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today