Keyloop has agreed to acquire UK-based Motortech.ai, a developer of artificial intelligence solutions for automotive retailers and original equipment manufacturers, for an undisclosed sum. The deal will integrate AI functionality into Keyloop's Fusion automotive retail platform to help dealers improve efficiency and customer interactions. Motortech.ai has developed AIME, an AI customer agent that provides 24/7 conversational tools for vehicle searches, lead qualification, trade-ins, reservations and finance quotations. The technology will be integrated across Keyloop's platform, including Vehicle Hub, Acquisition Hub and Sales Hub modules. Further AI enhancements are planned for early 2026, including deploying AIME as a contact centre solution managing leads from social media, WhatsApp, SMS and email. The acquisition awaits regulatory clearance, expected before the end of Q1.

Keyloop joins Western Dealer Summit as tech Partner. Keyloop has been confirmed as the first official Technology Partner and a Platinum Sponsor of the 2025 Western Canadian Dealer Summit (WCDS), set to take place later this month. The annual summit brings together retailers, manufacturers, and technology providers from across Western Canada to discuss industry trends and emerging challenges in auto retail. The event serves as a forum for sharing insights that help dealers adapt to a rapidly changing business environment shaped by new technologies, shifting consumer expectations and economic pressures. "Sponsorships have been sold out since September and we expect over 360 attendees in total, making this our largest event ever," said Gerald Wood, president of the Motor Dealers Association of Alberta and WCDS2025 official, in a statement. Pontus Riska, Keyloop's global vice-president of business development, will deliver a keynote session titled "The Unified Theory of Automotive Retail." His presentation will focus on how dealerships can improve customer retention through better alignment between people, process and technology. Riska is expected to explore practical strategies that support long-term customer loyalty and operational efficiency. Keyloop recently introduced its Automotive Retail Platform, known as Fusion, to Canadian dealers at a Montreal event called Fusion Live. The platform is designed to streamline dealership operations and improve the flow of information between departments. Sebastiaan Roovers, Keyloop's vice-president of sales for the Americas, said the company continues to work with Canadian dealers to help integrate technology that supports modern retail practices and evolving customer needs.

Keyloop launched an end-to-end automotive retail platform called Fusion meant to help dealers in Canada better manage and optimize the full vehicle sales and after-sales process, the company announced.