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Kindbridge Behavioral Health

Online therapy platform for behavioral health

Overview

Kindbridge Behavioral Health operates a digital platform delivering online therapy focused on behavioral addictions, mood disorders, and related mental health concerns. Clients are matched with licensed counselors after an initial assessment, usually scheduling the first session within 24 hours. In addition to individual therapy, it offers couples counseling, peer support groups, family support, and an Employee Assistance Program, plus athlete-specific mental health partnerships with NFLPA, NASCAR, and the NCAA. Its goal is to increase access to licensed mental health care for individuals, families, and teams through state-licensed clinicians and organization-supported services.

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About Kindbridge Behavioral Health

Simplify's Rating
Why Kindbridge Behavioral Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

11-50

Company Stage

Early VC

Total Funding

$5.4M

Headquarters

Denver, CO

Founded

2020

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What believers are saying

  • Kindbridge added Dr. Christopher Dennis on September 17, 2026 for payer strategy.
  • Michelle Hatfield told BHB on November 3, 2026 the company completed a new EHR switch.
  • Kindbridge works with seven commercial payers and Military OneSource, expanding distribution.

What critics are saying

  • Insurance reimbursement for gambling disorder remains thin, limiting scale beyond employer contracts.
  • Revenue concentration risk is acute if BetMGM, High Roller, or similar partners churn.
  • If payer pathways stall by 2027, Kindbridge stays a niche referral shop, not a category leader.

What makes Kindbridge Behavioral Health unique

  • September 2026 Joint Commission accreditation validates Kindbridge’s specialty behavioral-health operating model.
  • Kindbridge serves gambling, gaming, and trading addiction cases across all 50 states.
  • High Roller signed Kindbridge on November 6, 2026 for trader-care support.

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Funding

Total Funding

$5.4M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Remote Work Options
  • Flexible Work Hours
  • 401(k) Company Match
  • Professional Development Budget

Company News

Kindbridge
Sep 17th, 2026
Psychiatrist and Payer executive Dr. Christopher Dennis joins Kindbridge Behavioral Health advisory board.

Psychiatrist and Payer executive Dr. Christopher Dennis joins Kindbridge Behavioral Health advisory board. More than two decades across payer leadership, national quality standards, and addiction treatment - now focused on building the coverage pathway for behavioral addiction care. Denver, CO [SEPTEMBER 17] - Kindbridge Behavioral Health has appointed Christopher Dennis, MD, MBA, FAPA, a board-certified psychiatrist and behavioral health executive with more than two decades of experience across payer strategy, value-based care, addiction treatment, and digital health, to its advisory board. Dr. Dennis will serve as Kindbridge's Senior Clinical and Payer Strategy Advisor, helping the company build the coverage, contracting, and outcomes case for treating gambling, gaming, and other behavioral addictions. The appointment addresses a specific bottleneck. Behavioral addictions are recognized conditions with real clinical consequences, but they are rarely a covered benefit - and coverage decisions are made by people who need to see measurement that holds up. Dr. Dennis has spent much of his career on that side of the table. Christopher Dennis, MD, MBA, FAPA, is a board-certified psychiatrist whose career spans clinical practice, payer leadership, national quality standards, addiction treatment operations, and company building. What distinguishes his record is not its length but its range - he has held senior roles on nearly every side of the table Kindbridge negotiates at. * ValueOptions, Commercial Division - Chief Medical Officer, running the managed behavioral health apparatus that determines network adequacy, medical necessity, and what a specialty provider must demonstrate to earn coverage * NCQA - member of the Standards Committee, chair of the MBHO Advisory Committee, and member of the Behavioral Health Measurement Advisory Panel, helping shape the national standards against which behavioral health outcomes are judged * Landmark Health (Optum) - Chief Behavioral Health Officer for a decade, building collaborative, value-based behavioral health care at national scale * Pinnacle Treatment Centers - Chief Medical Officer of a national addiction treatment organization * Minded - co-founder of a venture-backed telepsychiatry company, acquired by UpLift * Multi-state telepsychiatry practice - practicing clinician across multiple state licenses, the same terrain Kindbridge navigates across 48 states * Angel investor and fund limited partner - active early-stage investor in health and behavioral health companies He holds an MD and an MBA, and is a Fellow of the American Psychiatric Association. What will he advise on? Dr. Dennis's remit is coverage and credibility - making sure Kindbridge's clinical results are measured to a standard that payers accept, and positioned in the terms those buyers actually use. * Payer and MBHO strategy. Pressure-testing the value story, contract positioning, and EAP integration approach through the lens of a former payer-side chief medical officer. * Outcomes measurement. Helping validate the methodology behind Kindbridge's annual outcomes reporting against NCQA measurement standards, in working sessions with the Chief Clinical Officer and analytics team. * Value-based care model. Advising on the evolution from fee-for-service toward value-based and collaborative care arrangements, informed by the integrated model built at Landmark. * Network access. Selective introductions across payer, EAP, and behavioral health investor networks. * Accreditation and quality positioning. Counsel on how Joint Commission accreditation and outcomes data should be brought to payers and investors. Why the coverage pathway matters here. Gambling disorder is a recognized DSM-5 diagnosis and gaming disorder is recognized in ICD-11, yet neither reliably appears as a covered benefit in commercial behavioral health plans. The obstacle is rarely disbelief. It is that coverage decisions require diagnostic clarity, defensible outcomes data, and a contracting model that fits how plans already buy care - and behavioral addiction has historically had gaps in all three. "Healthcare's infrastructure is built around a small set of diagnosable, billable conditions. Digital addiction doesn't fit neatly into any one category or user segment, so no part of the system ends up owning it." Tanvir Mangat, Employer Channel and Growth Strategy Advisor Closing that gap is an infrastructure problem rather than an awareness problem, and it is solved with measurement standards and contracting models rather than campaigns. Kindbridge is Joint Commission accredited and publishes annual outcomes reporting, which is the foundation that work needs. Dr. Dennis has been on both sides of it - writing the standards through NCQA, and applying them as the chief medical officer deciding what a plan would cover. In his words. "Gambling and gaming-related harm is one of the last major behavioral health categories without a real coverage pathway. That is a solvable problem, but it is solved with measurement and contracting, not with awareness campaigns. I want to help make sure the outcomes hold up when a plan's medical director puts them under a microscope." - Christopher Dennis, MD, MBA, FAPA "Most advisors can tell you what payers say. Chris can tell you what they do, because he was the one deciding. He has also helped write the standards our outcomes are measured against, and he has built and sold a telehealth company. That combination is rare, and it is exactly what this stage of our work requires." Daniel Umfleet, CEO, Kindbridge Behavioral Health Read the full conversation. Kindbridge Inc. sat down with Dr. Dennis to talk about why behavioral addiction treatment was historically an easy "no" on the payer side, what separates outcomes data that survives scrutiny from data that merely looks good, and what has to change in the next five years. Read the full Q&A Frequently asked questions. Who is Dr. Christopher Dennis? What is Dr. Christopher Dennis's role at Kindbridge Behavioral Health? Is treatment for gambling or gaming disorder covered by insurance? What is behavioral addiction, and how does it differ from substance addiction? Who is on the Kindbridge Behavioral Health advisory board? About Kindbridge Behavioral Health Kindbridge Behavioral Health is a telehealth provider specializing in the treatment of gambling disorder, video gaming disorder, and other behavioral and mental health conditions. Kindbridge delivers care through licensed clinical counseling, coaching, corporate education, and digital platforms, serving individuals, employers, health systems, and gaming operators. For more information, visit kindbridge.com.

Kindbridge Behavioral Health
Sep 15th, 2026
Kindbridge Behavioral Health earns Joint Commission accreditation for Behavioral Health Care and Human Services.

Kindbridge Behavioral Health earns Joint Commission accreditation for Behavioral Health Care and Human Services. The accreditation strengthens Kindbridge's role as a specialized referral and clinical partner for hospitals, payers and employers addressing gambling disorder and digital dependency. DENVER (Sep. 15, 2026) - Kindbridge Behavioral Health, a national virtual behavioral and mental health provider specializing in gambling disorder, and gaming-related harm, announced today that it has earned Joint Commission's Gold Seal of Approval(R) for Behavioral Health Care and Human Services. The accreditation strengthens Kindbridge's role as a trusted, clinical and referral partner for organizations facing these complex behavioral health needs that often go undetected and untreated and frequently require specialized care beyond the scope of general behavioral health or substance use disorder programs. Quick facts about kindbridge. * Kindbridge Behavioral Health earned Joint Commission's Gold Seal of Approval(R) for Behavioral Health Care and Human Services that recognizes the company's adherence to Joint Commission's national standards for behavioral health quality, safety, leadership, accountability and continuous improvement. * Kindbridge partners with hospitals, health systems, payers and employers to provide virtual mental healthcare for conditions such as depression and anxiety, along with specialized care for gambling disorder, gaming-related harm and digital dependency. * Employers and public agencies can access Kindbridge's services through its own Employee Assistance Program (EAP) or as a mental health benefit alongside an existing EAP. Separately, Kindbridge is also investing in clinician training and workforce development to support growing demand and expand access to specialized services across the country. * Kindbridge's virtual care network spans all 50 U.S. states, the District of Columbia and Puerto Rico. * Kindbridge works with seven commercial payers and Military OneSource. Why gambling disorder requires specialized care. The National Council on Problem Gambling estimates about 2.5 million U.S. adults meet the criteria for a severe gambling problem each year, with another 5-8 million experiencing mild or moderate gambling problems. Despite its scale, gambling disorder remains difficult to identify and treat within many behavioral health settings. In 2013, the Diagnostic and Statistical Manual of Mental Disorders (DSM) reclassified gambling disorder from an impulse-control disorder to an addiction, the first behavioral addiction it recognized. U.S. billing codes, however, still classify it as an impulse-control disorder, which makes the condition harder to track and report. In addition, gambling behavior is not always included in routine screening and many behavioral health professionals receive little to no specialized training in identifying or treating it. Kindbridge was built to close that gap. The organization provides specialized virtual care for individuals and families affected by gambling disorder, gaming-related harm and related digital dependencies. Because these conditions rarely occur in isolation, Kindbridge's clinicians also treat the depression, anxiety and other mental health conditions that frequently accompany them, while also providing general mental healthcare for clients who come to Kindbridge without a gambling or gaming-related concern. For hospitals, payers and employers, that means a single partner can handle both everyday mental health needs and the specialized cases many other providers aren't equipped to handle. What accreditation means. The Joint Commission is the same body that accredits hospitals and health systems nationwide. Its accreditation holds Kindbridge's care accountable at the level of the organization, not only the individual counselor. It also gives hospitals, payers and employers an independent way to evaluate Kindbridge's quality and safety practices when considering providers, with accountability that is reviewed continuously rather than earned only once. "Gambling disorder and other digital dependencies are increasingly showing up in hospital emergency departments, primary care settings, workplaces and families as financial distress, depression, anxiety, suicide risk and other acute behavioral health needs," said Daniel Umfleet, Founder and CEO of Kindbridge Behavioral Health. "Earning Joint Commission's Gold Seal of Approval(R) reflects what Kindbridge is: a clinical organization held to the standards of the healthcare industry. We're building the clinical expertise needed to help hospitals, payers, employers and communities treat gambling disorder as a serious health condition that deserves specialized care." How kindbridge supports hospitals, Payers and employers. * Hospitals and health systems can refer patients to Kindbridge or partner with the organization to deliver care on their behalf, extending access to specialty treatment without building a gambling disorder program internally. Kindbridge also tracks clinical quality measures and patient outcomes to help partners evaluate effectiveness and continuously improve care delivery. * Payers and health plans can work with Kindbridge on specialty behavioral health models for conditions that don't fit neatly within traditional mental health or substance use disorder pathways. * Employers and public agencies can access Kindbridge's services through their own employee assistance program or as a mental health benefit alongside an existing EAP, giving employees and their families access to licensed clinicians for everyday needs like stress, depression and anxiety, with specialized care available when gambling or gaming is part of the picture. "Many of the people we treat for gambling addiction are already managing depression, a drinking problem or an anxiety disorder, and some have battled these issues for years," said Michelle Hatfield, LMFT, ICGC-II, IGDC, President and Chief Operating Officer at Kindbridge Behavioral Health. "Often, the gambling addiction is the part no one has asked about. We address all the behavioral health conditions with one clinical team." Services for individuals and families. Individuals or families seeking help for themselves or someone they love for problems with gambling addiction, gaming, or their mental health can reach Kindbridge directly at kindbridge.com or 1-877-426-4258. Care is delivered confidentially by licensed clinicians and most people are seen within days. About the Joint Commission. Joint Commission surveyors conducted on-site observations and interviews to identify performance strengths and opportunities for continued improvement. With decades of expertise and a data-driven accreditation process, Joint Commission helps ensure healthcare organizations adhere to leading quality and safety practices, fostering a culture of continuous improvement and commitment to better patient care. "Joint Commission congratulates Kindbridge Behavioral Health for achieving accreditation by demonstrating its focus on delivering safe and effective care of the highest quality and value," says Ken Grubbs, DNP, MBA, RN, executive vice president of Accreditation and Certification Operations and chief nursing officer, Joint Commission. "Through the accreditation process, we worked closely with Kindbridge to enable and affirm the highest standards of healthcare quality and patient safety. Together, we are elevating care for all patients, and we appreciate Kindbridge's collaboration throughout this process." Kindbridge underwent a rigorous onsite survey in August 2026, during which a team of Joint Commission reviewers evaluated the organization's compliance with Behavioral Health Care and Human Services standards spanning suicide risk identification and escalation, credentialing and privileging, clinical documentation and treatment planning, rights of individuals served, and governance of technology-delivered care. Kindbridge earned accreditation by demonstrating continuous compliance with Joint Commission's performance standards across these areas. About Kindbridge Behavioral Health. Kindbridge Behavioral Health is a national telehealth provider of mental and behavioral healthcare, with a specialty in problem gambling and gaming. Its licensed, multi-disciplinary clinicians deliver evidence-based, outcome-driven care designed to improve recovery, engagement and quality of life. Kindbridge is accredited by Joint Commission for its Behavioral Health Care and Human Services program. The company partners with health systems, hospitals, employers, payers, public agencies and community organizations to expand equitable access, enhance workforce wellbeing and reduce downstream healthcare costs. Kindbridge also provides continuing education units and professional training to grow the national clinician workforce equipped to address gambling and gaming disorders. Founded in 2020 and headquartered in Denver, Kindbridge was included in Becker's Hospital Review's "272 telehealth companies to know | 2026." Media Contact: Kirk Robinson, Chief Marketing Officer, Kindbridge Behavioral Health, [email protected]

The E. W. Scripps Company
Jan 30th, 2026
Kindbridge and Axis Partner to Enhance Gambling Addiction Treatment in Colorado

Kindbridge and Axis partner to enhance gambling addiction treatment in Colorado. New partnership to address gambling addiction in Colorado. Kindbridge Behavioral Health, a Denver-based provider specializing in problem gambling support, has announced a collaboration with Axis Integrated Mental Health, a prominent mental health clinic in Colorado. This alliance aims to broaden the availability of resources and treatment options for individuals affected by gambling addiction throughout the state. Establishing a clear support system for those in need. The collaboration promises to offer a streamlined route for people struggling with gambling problems and their families to access effective therapy. Beyond traditional counseling, the partnership includes advanced psychiatric treatments such as Deep Transcranial Magnetic Stimulation (Deep TMS) and Spravato for cases where standard therapy might not be enough. Since Colorado introduced legal sports betting in 2020, participation has sharply increased, with the annual betting volume now reaching approximately $6.3 million - nearly triple the initial amount. While this growth reflects a heightened interest in gambling, it also indicates that some individuals may be at risk of gambling-related harm due to increased spending. The rise in mobile betting accessibility has enabled gambling anytime and anywhere, contributing to potential increases in harmful behaviors. Recent studies estimate that about 5% of gamblers in Colorado face risks associated with problematic gambling, emphasizing the need for enhanced access to responsible gambling practices and treatment services. Enhancing treatment with advanced therapies. While Colorado has invested significantly in gambling prevention and education efforts, many mental health providers still lack specialized tools and training to address gambling addiction and its related mental health challenges, including depression, ADHD, PTSD, and trauma. The partnership between Kindbridge and Axis Integrated Mental Health is designed to fill this gap by bringing together Kindbridge's expertise in problem gambling and Axis's advanced psychiatric care capabilities. Treatments such as Deep TMS offer a non-invasive, drug-free approach to improving impulse control, whereas Spravato, an FDA-approved esketamine nasal spray, is used to treat severe depression - a common co-occurring condition with gambling addiction. Addressing misconceptions about problem gambling. Daniel Umfleet, CEO of Kindbridge, emphasized the importance of confronting the widespread misunderstandings surrounding gambling disorder. He expressed hope that the new collaboration will provide much-needed assistance to many individuals coping with gambling-related issues in Colorado. "Gambling disorder is one of the most misunderstood behavioral health conditions, but it is highly treatable with the right care. This partnership makes it easier for Colorado families to take action quickly and access specialized treatment that matches the true complexity of the problem." Daniel Umfleet, CEO of Kindbridge Liesl Perez, co-founder of Axis Integrated Mental Health, also welcomed the partnership, highlighting its role in offering a clear starting point for compulsive gamblers seeking help. "This partnership makes it easier for people to start care easily with specialized therapy, then access cutting-edge treatments that can deliver better results than just medication or therapy alone." Liesl Perez, co-founder of Axis Integrated Mental Health Meanwhile, individuals across Colorado can access Kindbridge's gambling addiction therapy services through telehealth, ensuring statewide availability and convenience for those seeking support.

Kindbridge
Oct 15th, 2025
Kindbridge Behavioral Health Wins the 2025 American Gambling Awards Responsible Gaming Award

Kindbridge Behavioral Health wins the 2025 American Gambling Awards Responsible Gaming Award. October 15, 2025 | By Kindbridge Charlotte, N.C. - October 15, 2025 - The American Gambling Awards is pleased to announce that Kindbridge Behavioral Health ("KBH"), a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming, has been recognized with the prestigious Responsible Gaming Award for 2025. This accolade highlights KBH's ongoing commitment to player protection, education, and the promotion of safe gambling practices across the U.S. market. The American Gambling Awards, produced by Gambling.com Group Limited (Nasdaq: GAMB) ("Gambling.com Group" or the "Group"), honor the top companies and executives shaping the regulated U.S. online gambling landscape and are recognized as a benchmark for excellence in the sector. "Receiving the Responsible Gaming Award is a tremendous honor for our team at Kindbridge Behavioral Health," said Daniel Umfleet, Kindbridge Group CEO. "Yet our mission is far from complete - we're energized to keep driving transformation across the iGaming sector, serving as a catalyst for positive change by expanding access to evidence-based support, fostering industry collaborations, and prioritizing player well-being nationwide." Kindbridge Behavioral Health has advanced responsible gaming through multiple key initiatives. These include launching state-specific online resource portals offering localized helplines, statistics, and virtual therapy access; expanding collaborations with operators such as MGM/BetMGM and PrizePicks to enhance research, provide free clinical services, and block at-risk play; and supporting the Responsible Gaming Association of America (ROGA)'s "Know Your Play" college campaign to educate young adults on financial literacy and gambling risks. KBH also actively participated in the Global Forum on Responsible Gaming and Gambling Policy - part of the G7 Canada Brain Economy Summit - in June 2025 to foster dialogue on problem gambling policies, and formed the Military Gambling Awareness Committee to support veterans and active service members. "Responsible gaming is essential to a sustainable and trusted gambling industry," said Charles Gillespie, Chief Executive Officer and co-founder of Gambling.com Group. "Kindbridge Behavioral Health has demonstrated leadership through evidence-based treatment, educational outreach, and strategic industry partnerships. Their work not only strengthens protections for players but also advances responsible gaming standards across the entire U.S. market." Additionally, Kindbridge Behavioral Health's evidence-based treatment programs are driving measurable impact. Their quarterly Gambling Disorder Treatment Outcomes Reports demonstrate that a 12-session intervention can significantly reduce problematic gambling behaviors. Through ongoing research, outreach, education campaigns, and operator partnerships, they set a new benchmark for responsible gaming practices and player safety across the industry. Patrick Eichner, Kindbridge Behavioral Health, [email protected] Christine Doh, Gambling.com Group, [email protected] About Kindbridge Behavioral Health Kindbridge Behavioral Health is a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gambling and other prevalent mental health issues. With a mission to provide comprehensive care and accessible resources, Kindbridge is committed to helping people take control of their recovery journey, as well as provide necessary mental health education amongst corporate executives, athletes, academia, policy makers, and peers in clinical counseling. If interested in learning more, please call 1-877-426-4258. About Gambling.com Group Limited Gambling.com Group Limited (Nasdaq: GAMB) (the "Group") is a fast-growing provider of marketing and sports data services for the global online gambling industry. Founded in 2006, the Group operates globally, primarily from offices in the United States and Ireland. The Group helps online gambling operators, including for iGaming and sports betting, acquire new customers in 19 national markets across more than ten languages through a portfolio of premier branded websites including Gambling.com, Bookies.com, and Casinos.com. Under OddsJam, OpticOdds and RotoWire brands, the Group's sports data services assist consumers and power enterprises to succeed in sports betting and fantasy sports.

Kindbridge Behavioral Health
Sep 23rd, 2025
Kindbridge Behavioral Health Welcomes Jami Doucette, MD/MBA, to its Board of Directors

Denver, CO - September 23, 2025 - Kindbridge Behavioral Health is pleased to announce that Jami Doucette has joined its Board of Directors.

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