King's Hawaiian has taken to the streets of New York City to celebrate the launch of its Pretzel Bites.

King's Hawaiian's New Campaign, "Be the Game Day Hero," Showcases Those Who Help Fuel the Future of SoccerLOS ANGELES, Aug. 2, 2024 /PRNewswire/ -- King's Hawaiian® announced today a partnership with professional soccer's Alex Morgan for the brand's new "Be the Game Day Hero" campaign. The campaign celebrates the real MVPs of game day: parents and caretakers who lovingly juggle it all, from shuttling their kids to youth soccer practice to packing the pre-game snacks that fuel them – and so much more. Alex Morgan kicks off partnership with King’s Hawaiian to celebrate the MVPs of game day. As part of the campaign, King's Hawaiian is hosting a sweepstakes, promoted via in-store signage, that offers opportunities to score gift cards and a virtual meet-and-greet between a winning youth soccer team and Alex Morgan herself. The gift cards will be awarded so that parents and coaches can stock their child or team up with the essentials."My daughter and I are huge fans of King's Hawaiian, so I'm thrilled to partner with the brand on a campaign celebrating the real game day heroes," said Alex Morgan