Kitman Labs

Kitman Labs

Sports science platform for performance optimization

Overview

Kitman Labs provides iP, an intelligence platform that acts as an operating system for sports teams to improve human performance. It offers software modules for Performance Medicine, Performance Optimization, Coaching & Development, and League Operations, using a large network of elite and youth teams (2000+) and an extensive dataset of talent, performance, and medical data to guide decisions. The system works by collecting and analyzing data from athletes across health, training, and competition to optimize performance, enhance wellness and longevity, and reduce injury risk, while also making team operations more efficient. The company differentiates itself through its global footprint with top leagues and governing bodies, a vast dataset, and an end-to-end platform that supports multiple stakeholders—from medical staff to coaches to league operators. Its goal is to help organizations maximize athlete performance and health while improving operational efficiency for teams and leagues.

About Kitman Labs

Simplify's Rating
Why Kitman Labs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Healthcare

Company Size

51-200

Company Stage

Series C

Total Funding

$76.9M

Headquarters

Dublin, Ireland

Founded

2012

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Simplify's Take

What believers are saying

  • Norway Football Federation expands federation-level pathway management across 18 districts.
  • My iP deepens stickiness with self-service dashboards and automated reporting.
  • Google Cloud integration strengthens enterprise-grade analytics and governed benchmarking.

What critics are saying

  • Catapult and Hudl compete directly for elite sports data budgets.
  • Heavy reliance on sensitive athlete data creates security and compliance exposure.
  • Losses and new funding needs constrain product investment and sales execution.

What makes Kitman Labs unique

  • Built by practitioners and data scientists for elite sports workflows.
  • Single configurable platform unifies medical, coaching, operations, and talent data.
  • More than 2,000 organizations use iP across 26 countries.

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Funding

Total Funding

$76.9M

Below

Industry Average

Funded Over

9 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$52M
Kitman Labs
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

401(k) Company Match

401(k) Retirement Plan

Pension Plan

Life Insurance

Income protection

Wellness Program

Hybrid Work Options

Remote Work Options

Flexible Work Hours

Stock Options

Company Equity

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Relocation Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Employee Discounts

Wellbeing benefits

Pension Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-3%
Kitman Labs
Jun 11th, 2026
Norway Football Federation selects Kitman Labs to unify national Player Pathway across 18 districts and all youth national teams.

Norway Football Federation selects Kitman Labs to unify national Player Pathway across 18 districts and all youth national teams. NFF will deploy the Operations & Pathway Management within Kitman Labs' iP: Intelligence Platform, connecting 1,900 club nominations, 18 districts and every Boys' and Girls' youth national team in one development environment * June 11, 2026 * 4:00 am Dublin, Ireland and Oslo, Norway, June 11, 2026 - The Norway Football Federation (Norges Fotballforbund, NFF) and Kitman Labs, the global leader in performance intelligence, today announced a partnership to unify Norway's national player development pathway on a single platform. The NFF will deploy the Operations & Pathway Management Solution within Kitman Labs' iP: Intelligence Platform, connecting 1,900 club nominations, 18 districts and every Boys' and Girls' youth national team in one shared development environment. The deployment will support Landslagsskolen, the NFF's national player development model that runs from age 12 through to senior international level. Across the pathway, the Operations & Pathway Management Solution in iP will give the federation a single environment for player nominations, training camp management, pre-camp data collection, post-camp coach evaluations and longitudinal tracking, replacing the multiple systems and manual workflows that have historically sat between the federation, its districts and its clubs. A Solution built for federations and leagues Within iP: Intelligence Platform, the Operations & Pathway Management Solution unifies Kitman Labs' League Operations and Coaching & Development capabilities into a single environment built for federations and leagues to manage both the running of the game and the development of players in one place. Competition management software has historically been built to administer fixtures, registrations and discipline. Operations & Pathway Management adds the structured player development workflows that federations need to track players, log evaluations, share coaching standards across districts and clubs, and maintain a longitudinal view of every athlete in the pathway. The Solution sits within iP: Intelligence Platform and is configurable to the structure, governance model and football philosophy of each federation or league deploying it. For the NFF, it provides the infrastructure to implement Landslagsskolen consistently across the country while accommodating district-specific adaptations. Implementing Landslagsskolen at scale On the new platform, clubs across Norway will nominate players directly into the system, generating initial player profiles without manual handling between organisations. Districts will manage their own players and activities. National team coaches will manage Norway's Boys (U15-U21) and Girls (U15-U23) youth squads. Granular permissions ensure each stakeholder works with the data appropriate to their role, while a single player record travels with each athlete as they progress through the pathway. Pre-camp information from clubs, including Individual Learning Objectives, training schedules and player contact information, will be collected through the same system. Coaches will write detailed evaluations after camps, with flexible sharing options that allow information to flow back to a player's club at the appropriate level. Activities such as UEFA Development Tournaments will be managed in the same environment, with the federation able to define what information clubs share, which players are included and how reporting flows after the event. As part of the deployment, Kitman Labs is also developing the NFF Player Pathway, a configuration of the platform tailored to the federation's coaching syllabus and development framework. The configuration is designed to give the NFF a consistent national framework that accommodates district-specific adaptations, while centralising the data needed to measure pathway effectiveness over time. "Norway is one of the most exciting stories in global football right now. The national team is succeeding, the clubs are improving, and the country is producing some of the most influential players in the world," said Stephen Smith, Founder & CEO Kitman Labs. "That kind of trajectory is the result of deliberate decisions about how to develop and connect players from grassroots to the senior national team. This partnership is the infrastructure that supports that ambition, and a clear signal from the NFF's leadership that the country's future as a force in international football is something they intend to build, not leave to chance. Operations & Pathway Management is the Solution we have built for exactly this kind of work, and with this deployment that infrastructure will run across the entirety of Norwegian football." "The objective is to remove the friction in how we identify, evaluate and develop players across Norway's clubs, districts and national teams," said Thomas Bock Brantsaeter, Head of Talent ID at the Norwegian Football Association. "On Kitman Labs' platform, our feedback will travel with the player back to their club. Coaches across the country will work from a shared framework. And we will have one continuous record for every player in the pathway from U12 age group through to the senior national team. Kitman Labs gives us the infrastructure to achieve this at the scale we need." The Norway deployment adds to Kitman Labs' work at the league and federation level globally. The Premier League's Elite Player Performance Plan partnership runs across all 92 Premier League and EFL academies in England. In the United States, Kitman Labs powers connected pathway operations across MLS, MLS NEXT Pro and MLS NEXT. More broadly, the company supports more than 2,000 teams, leagues, federations and high performance organisations across 26 countries, including clients in the Premier League, Bundesliga, Serie A, the NFL, MLS, NWSL and WSL Football. About the Norway Football Federation The Norway Football Federation (Norges Fotballforbund) is the governing body for football in Norway and a member of UEFA and FIFA. The federation oversees Norway's senior and youth national teams across men's and women's football and supports the development of the game through 18 districts and more than 1,800 affiliated clubs. About Kitman Labs Kitman Labs is the global leader in performance intelligence. Its iP: Intelligence Platform unifies data, workflows, and decision-making across more than 2,000 teams, leagues, federations and high performance organizations in 26 countries, including the NFL, MLS, NWSL, Premier League, WSL Football, and national rugby unions and football federations. iP brings together Performance Medicine, Performance Optimization, Coaching & Development, League Operations, and Core Operations into a single environment, representing the industry's largest dataset of talent, performance, and medical intelligence across every stage of the athlete lifecycle. Kitman Labs is headquartered in Dublin and Silicon Valley. For more information, visit www.kitmanlabs.com. Media Contacts Kitman Labs The PHA Group Recent releases. United soccer league announces expanded partnership with performance intelligence company Kitman Labs. Multi-year agreement delivers gold-standard performance medicine technology to all 25 clubs across the USL Championship Introducing Operations & Pathway Management for federations, leagues, and governing bodies. Modernize operations and pathways with a connected solution that unifies data, workflows, and insight across the ecosystem... Modernize the federation without increasing spend. How consolidating systems expands governance confidence, pathway outcomes, and duty of care... Why talent strategy is financial strategy for modern federations. How player development drives competitive success, revenue, and long-term federation strength...

Business Post
Oct 31st, 2025
Kitman Labs seeks funding amid losses

Irish sports tech company Kitman Labs saw its losses increase by over 33% in 2023. This financial setback comes in the same year the company secured a multi-year partnership with the Premier League. Kitman Labs is now targeting new funding to address its growing losses.

iSportConnect
Oct 24th, 2024
Rangers FC renews partnership with Kitman Labs

Rangers FC renews partnership with Kitman Labs.

The Currency
Aug 6th, 2024
As its tech monitors Olympians in Paris, Kitman Labs raises more funds in the US

Kitman Labs, a multi-million euro Irish sportech company founded in 2012, has raised millions of euro in fresh equity investments this year and secured new debt finance from a Californian technology investment firm days before athletes using its technology competed in the Paris Olympics. Between January and April this year, the Irish company secured additional... View Article

DailyPay
Jun 11th, 2024
Kitman Labs Strikes Deal With Top Club In J1 And WE League, Tokyo Verdy

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today agreed to launch its advanced operating system with Tokyo Verdy.

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