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Knock CRM

Leasing and property management automation platform

Overview

Knock CRM provides a subscription platform for the multifamily housing sector that automates leasing and property management tasks. Its tools cover workflow automation, marketing, and resident lifecycle management, all in one platform to help leasing teams work more efficiently and improve tenant experiences. It differentiates itself by combining automation with predictive analytics and a strong emphasis on customer service to boost occupancy and NOI. The goal is to help property managers increase occupancy, revenue, and tenant satisfaction through automation and data-driven insights.

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About Knock CRM

Simplify's Rating
Why Knock CRM is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareReal Estate

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$46.8M

Headquarters

Seattle, WA

Founded

2014

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What believers are saying

  • RealPage’s November 2026 site says Knock covers 2.8 million apartment units.
  • October 2026 model selection and September 2026 analytics upgrades improve product stickiness.
  • RealPage touts up to 86% inquiry automation, supporting ROI-led renewals in 2026.

What critics are saying

  • RealPage now brands Knock as a company-owned product, reducing standalone strategic value.
  • Lumina AI Workforce increasingly owns prospect engagement, cannibalizing Knock’s interface by 2027.
  • Generic CRM vendors and PMS suites bundle similar automation, compressing pricing and renewal leverage.

What makes Knock CRM unique

  • Knock CRM is purpose-built for multifamily leasing, not generic sales pipelines.
  • RealPage integrates Knock CRM with Lumina AI Leasing Agent and broader PMS workflows.
  • Knock’s October 2026 agent supports model selection across providers and account context.

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Funding

Total Funding

$46.8M

Below

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Company News

Gallina Companies
Jun 9th, 2026
Advancing property management technology at The Gallina Companies.

Advancing property management technology at The Gallina Companies. At The Gallina Companies, Gallinacompanies is committed to continuously improving how Gallinacompanies operate and how Gallinacompanies serve its residents. As part of that commitment, Gallinacompanies recently implemented a new property management platform, RealPage, along with Knock CRM to support its leasing and prospect management. This transition represents an important step forward in strengthening the technology that supports its teams, its communities, and the residents Gallinacompanies serve. Major technology transitions require significant coordination and effort, but they also position Gallinacompanies to operate more efficiently, communicate more effectively, and continue delivering an exceptional experience across its portfolio. Why Gallinacompanies Made the Change The multifamily housing industry continues to evolve, with advanced technology playing an increasingly important role in property management operations. Modern platforms allow companies like ours to bring together property management, marketing, leasing, operations, and analytics into unified systems designed specifically for apartment communities. New Management & Marketing Platforms RealPage represents the core of this new technology platform. As one of the most widely used property management systems in the multifamily industry, RealPage provides a comprehensive suite of tools for managing property operations, financial reporting, leasing activity, and performance analytics. This system allows Gallinacompanies to operate with greater consistency across its communities while giving its teams better access to the information they need to make informed decisions. Complementing RealPage is Knock CRM, which focuses specifically on leasing and prospect management. Knock helps its teams manage leads, schedule tours, track communications with prospective residents, and guide prospects through the leasing process. By integrating Knock with RealPage, Gallinacompanies is able to connect its leasing pipeline directly with its property management platform. Together, these systems create a more modern and integrated technology foundation for its organization. Benefits for Its Teams and Residents: Stronger Operational Platform RealPage provides a centralized system for managing the operational and financial aspects of its communities. This allows its teams to work within a consistent platform across the organization, improving efficiency and visibility into property performance. Centralized Leasing and Communication Knock CRM allows its leasing teams to manage leads, tours, and communications through a single platform. Prospective residents can schedule tours, communicate with its teams more easily, and move through the leasing process in a more seamless way. Greater Operational Efficiency Automation tools within these systems reduce repetitive administrative tasks such as scheduling, reporting, and follow-up communications. This allows its team members to spend more time focusing on what matters most - building relationships with residents and helping prospects find the right home. Better Data and Insights RealPage provides advanced analytics and reporting tools that give Gallinacompanies deeper insight into leasing performance, marketing effectiveness, and property operations. These insights help Gallinacompanies make better-informed decisions and continually improve how Gallinacompanies manage its communities. Improved Resident Experience With more integrated systems and streamlined communication tools, Gallinacompanies is able to provide a smoother and more responsive experience for both prospective and current residents. Recognizing the Work Behind the Transition A technology transition of this scale is never simple. Implementing a new property management platform across multiple communities requires extensive planning, training, and collaboration across many teams. Gallinacompanies want to recognize and thank everyone across The Gallina Companies who contributed to this effort. From data migration and training to adapting new workflows and processes, the amount of work involved has been significant. The dedication and professionalism shown throughout this transition reflect the strength of its team and its shared commitment to progress. Looking Ahead While the implementation of RealPage and Knock CRM represents a major milestone, Gallinacompanies recognize that there is still work ahead. As Gallinacompanies continue learning and refining how Gallinacompanies use these platforms, Gallinacompanies will discover new opportunities to improve its processes and further enhance the tools available to its teams. What this transition ultimately represents is its commitment to moving forward - to investing in technology, supporting its teams, and continuing to build communities where residents feel at home. With this new technology foundation in place, Gallinacompanies is well positioned for the future.

GlobeNewswire
Aug 26th, 2025
Knock Announces $900 Million in New Lending Capacity Via Inaugural Asset-Backed Securitization

Knock secures $900M lending capacity via $100M bond to expand Knock Bridge Loan; company now profitable, with 126% YoY loan growth....

Knock
Dec 14th, 2022
Knock® Named to 2023 Best Places to Work Multifamily® List

Knock® is thrilled to announce that Knock CRM has been named No. 4 in the Best Places to Work Multifamily® Suppliers/Vendors category by Multifamily Leadership.

PR Newswire
Oct 13th, 2022
Realync Announces Integration With Knock® For Real-Time Data Visibility

“This integration between Knock® and Realync is a game-changer for the multifamily industry," said Katie Nelson, VP of Marketing at CAPREIT. Realync, the multifamily centralized video engagement platform, today announces that it has integrated with Knock®, multifamily’s integrated suite of front office technology

MarTech Series
Sep 30th, 2022
Realpage Announces Definitive Agreement To Acquire Knock Crm

Acquisition Combines Industry-Leading Property Management Technology Solutions and CRM to Deliver Next-Generation Virtual Operating Platform. RealPage, a leading global provider of software and data analytics to the real estate industry, announced that it has entered into a definitive agreement to acquire Knock CRM (Knock), a provider of leading customer relationship management (CRM) and front office technology in the multifamily industry. This strategic acquisition combines Knock’s suite of products with RealPage’s deep expertise in AI, yield management and smart property management solutions

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