Collective Measures appoints Rachel Hipschman as senior director of growth. Sep. 09, 2026 Collective Measures, the independent, 100% employee-owned media and analytics agency, has appointed Rachel Hipschman as senior director of growth, strengthening its leadership team as the agency looks to accelerate new business and expand its national client portfolio. Based in New York City, Hipschman will lead growth initiatives focused on bringing new opportunities into the agency and increasing the size and scale of its client relationships. She reports to Co-President Allison McMenimen Bakken. Hipschman joins Collective Measures from Known, where she served as director of new business and became the agency's first dedicated business development lead. Appointed by Known's CMO to lead media RFPs and RFIs, she built the function and its pitch processes from the ground up, helping increase both pitch volume and opportunity size. She also helped craft the pitch narrative behind the agency's AI-powered marketing platform, positioning it as a core differentiator with enterprise clients. Allison McMenimen Bakken said: "Rachel knows what it takes to compete for ambitious, complex business, and more importantly, how to build the teams and processes required to win it. We have the capabilities, talent, and technology to compete with agencies many times our size, and Rachel's appointment is an investment in making sure more brands know that, while bringing Collective Measures into a broader set of conversations nationally." Before Known, Hipschman held media strategy roles at Horizon Media and Mindshare. At Mindshare, she was selected by senior leadership to lead media strategy for Robert Kraft's first "Stand Up to Jewish Hate" campaign, which earned a Silver Cannes Lion in the media category and generated five billion media impressions. At Horizon Media, her client work included Blue Buffalo during its acquisition by General Mills and Peloton during its IPO. Hipschman graduated summa cum laude from Syracuse University's S.I. Newhouse School of Public Communications. Her appointment comes as Collective Measures continues to invest in the capabilities supporting its next stage of growth, combining full-funnel media strategy with advanced measurement and its proprietary intelligence system, Practix.

Jordan Schultz tapped to lead Known Social, Aya Baeshean appointed to Head of DesignAnnouncements follow a string of 13 new client wins for Known's creative divisionNEW YORK, June 12, 2023 /PRNewswire/ -- Media, data, strategy and creative agency Known announced today that Todd Triplett has been named its first Global Executive Creative Director, overseeing all creative development, production and optimization for the agency's roster of consumer brand clients. Triplett joins Known on the heels of co-leading TikTok's Creative Lab and, prior, leading creative teams at Apple/Beats by Dre, Ikea, Remy Martin and several creative agencies including Havas, Deutsch NY and Superfly. He will report to Mark Feldstein, President of Known Studios.Known hires Todd Triplett as Global Executive Creative Director, welcomes Jordan Schultz as Head of Social, and appoints Aya Baeshean to Head of Design.The announcement follows record growth for Known's creative group, Known Studios, with 13 new client wins since January, including Ubisoft, Build-A-Bear, Graduate Hotels, the National Women's Soccer League, Roc Nation and more. The group has also recently amassed a litany of industry accolades, including Clio and Webby Awards, and an Emmy nomination, following Known's first appearance on Ad Age's Agency A-List in January."Throughout my career, I've been searching for what's next, what's fresh and what's leading culture. I found all of that and more at Known," said Triplett. "I've never experienced a company like Known that combines high-level expertise in media, data science and tech with world class creative