Known

Known

End-to-end marketing platform with data science

Overview

Known provides data science-driven marketing services and an end-to-end operating system for brands, blending strategy, analytics, and creative work to run and optimize campaigns. Its product combines advanced analytics, rigorous measurement, and a coordinated team to plan, execute, and tune marketing across channels, ensuring campaigns are scientifically optimized for better business results. The company differentiates itself by offering an integrated, transparent operating system that covers the full marketing lifecycle—from insight and planning to execution and optimization—rather than relying on separate services. Its goal is to set a new standard for modern marketing by delivering marketing that is predisposed to succeed and deeply impactful for clients’ businesses.

About Known

Simplify's Rating
Why Known is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

AI & Machine Learning

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

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Simplify's Take

What believers are saying

  • Known logged 13 new creative client wins in 2023, including Ubisoft and Roc Nation.
  • ADWEEK named Known 2025 Midsize Agency of the Year, boosting recruiting and sales.
  • Known's 2026 client-leadership strengthening targets bigger global briefs, suggesting expansion with existing accounts.

What critics are saying

  • Known's differentiation depends on awards; rivals can copy capabilities after client churn.
  • Creative wins like Ubisoft and NWSL don't prove recurring revenue durability beyond 2026.
  • Independent agency scale stays vulnerable if a holdco outbids Known on talent and media buying.

What makes Known unique

  • Known combines media, data science, tech, and creative, winning Ad Age A-List 2025.
  • Skeptic won Digiday's 2025 Best AI Platform, strengthening Known's measurement-led positioning.
  • Aya Baeshean became Partner in 2026, signaling durable design leadership and retention.

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Benefits

Unlimited Paid Time Off

401(k) Company Match

Annual Bonus

Generous medical plan

Paid parental leave

Company News

PR Newswire
Jun 12th, 2023
Known Hires Former Apple/Beats Tiktok Exec Todd Triplett As Global Executive Creative Director

Jordan Schultz tapped to lead Known Social, Aya Baeshean appointed to Head of DesignAnnouncements follow a string of 13 new client wins for Known's creative divisionNEW YORK, June 12, 2023 /PRNewswire/ -- Media, data, strategy and creative agency Known announced today that Todd Triplett has been named its first Global Executive Creative Director, overseeing all creative development, production and optimization for the agency's roster of consumer brand clients. Triplett joins Known on the heels of co-leading TikTok's Creative Lab and, prior, leading creative teams at Apple/Beats by Dre, Ikea, Remy Martin and several creative agencies including Havas, Deutsch NY and Superfly. He will report to Mark Feldstein, President of Known Studios.Known hires Todd Triplett as Global Executive Creative Director, welcomes Jordan Schultz as Head of Social, and appoints Aya Baeshean to Head of Design.The announcement follows record growth for Known's creative group, Known Studios, with 13 new client wins since January, including Ubisoft, Build-A-Bear, Graduate Hotels, the National Women's Soccer League, Roc Nation and more. The group has also recently amassed a litany of industry accolades, including Clio and Webby Awards, and an Emmy nomination, following Known's first appearance on Ad Age's Agency A-List in January."Throughout my career, I've been searching for what's next, what's fresh and what's leading culture. I found all of that and more at Known," said Triplett. "I've never experienced a company like Known that combines high-level expertise in media, data science and tech with world class creative

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