Work Here?
Overview
Create a concise company summary for Kobo based on the provided description. Include what the company does (selling e-books, audiobooks, e-readers, and tablets), how its products work (digital bookstore accessible on proprietary e-readers and apps across platforms; E Ink e-readers for comfortable reading), how it differentiates from competitors (focus on a large digital library, integration with Rakuten, proprietary reading devices with paper-like screens, desktop reader/app), and its goal (to provide convenient access to digital content and reading devices for a seamless reading experience).
About Kobo
Industries
Hardware
Consumer Software
Consumer Goods
Entertainment
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$315M
Headquarters
Toronto, Canada
Founded
2009
Get referred to Kobo
See people who can refer or advise you
Simplify's Take
What believers are saying
- Kobo Plus launched in six countries on May 27, 2026, expanding subscription reach.
- Best Buy added Kobo to 500 U.S. stores on August 27, 2026.
- Kobo's U.S. sales doubled in 2025 and 2026, per Publishers Weekly on August 14.
What critics are saying
- Amazon Kindle still dominates U.S. e-readers, limiting Kobo's scale and pricing power.
- Kobo's Best Buy shelf space depends on one retailer's merchandising decisions.
- If Rakuten deprioritizes Kobo, the standalone device business loses funding and strategic support.
What makes Kobo unique
- Kobo natively supports EPUB and OverDrive, unlike Kindle's proprietary ecosystem.
- June 2026 StoryGraph sync makes Kobo the only e-reader with native progress tracking.
- August 2026 Best Buy placement gives Kobo U.S. shelf visibility beyond online channels.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$315M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Flexible Work Hours
Remote Work Options
Health Insurance
Paid Sick Leave
401(k) Company Match
Commuter Benefits
Health Savings Account/Flexible Spending Account
Employee Discounts
Parental Leave
Professional Development Budget
Training Programs
Meal Benefits
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 12%1 year growth
↑ 12%2 year growth
↑ 12%Rakuten's Kobo eReader has integrated with StoryGraph, a reading tracker platform, allowing users to automatically sync their reading progress and habits. The integration, announced in May and now live, makes Kobo the first eReader to partner with StoryGraph's book community platform. The move challenges Amazon's Kindle-Goodreads ecosystem, which has historically dominated digital book tracking through seamless device integration. When users finish books on Kobo devices, they're automatically marked as "Read" on StoryGraph, updating reading statistics for both ebooks and audiobooks. Founded in 2019 by Nadia Odunayo and Rob Frelow, StoryGraph has grown to over five million readers without outside funding. The platform offers detailed analytics on reading moods, pace and habits, plus community features like reading challenges and book clubs. The integration brings StoryGraph to Kobo's 12 million users across 190 countries.
When it comes to e-readers, there are quite a few across the market, and the Nia is Kobo's lowest costing option
Kobo is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Kobo
Industries
Hardware
Consumer Software
Consumer Goods
Entertainment
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$315M
Headquarters
Toronto, Canada
Founded
2009
Kobo is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today