Kramer

Kramer

Pro AV hardware, software, AV-over-IP solutions

Overview

Kramer Electronics designs, manufactures and distributes networked Pro AV devices and cables for video and audio over IP. Its products cover the full signal chain, including presentation systems, streaming devices, video walls, extenders, switchers, scalers, and wireless collaboration tools that support BYOD and integrated software for unified communications in hybrid work, education, and control environments. The company differentiates itself with an end-to-end Pro AV portfolio, growth through acquisitions such as Sierra Video, UC Workspace, and ZeeVee, and a regional, customer-focused approach with Amsterdam and Singapore headquarters. Its goal is to triple its business in about four years (from 2021) via a global distribution network and direct sales in more than 90 countries.

Significant Headcount Growth

About Kramer

Simplify's Rating
Why Kramer is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Government & Public Sector

Enterprise Software

Education

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Heinsberg, Germany

Founded

1981

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Simplify's Take

What believers are saying

  • InfoComm 2026 launches MTX3-44-PR-PRO, KDS-17 Lite, and RF expansion.
  • June 2026 Panta Rhei Dante API integration strengthens recurring software and management revenue.
  • Kramer keeps winning hybrid-work and education refreshes because integrators prefer standardized, interoperable platforms.

What critics are saying

  • Integration of ZeeVee, UC Workspace, and Ashton Bentley strains product, channel, and culture alignment.
  • AV hardware commoditization crushes margins if competitors outbundle Kramer in 2026 enterprise bids.
  • If Panta Rhei adoption stalls, Kramer becomes another box seller and loses strategic pricing power.

What makes Kramer unique

  • Kramer spans signal management, AVoIP, audio, control, and connectivity end-to-end.
  • ZeeVee acquisition on 2024-08-06 deepened Kramer's AVoIP and IT-AV convergence stack.
  • Panta Rhei centralizes monitoring, automation, and Dante integration across mixed-vendor AV estates.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

11%

1 year growth

11%

2 year growth

11%
Need to See IT Publishing
Jun 16th, 2026
Kramer advances its integrated AV ecosystem with new AVoIP, Signal Management, and Panta Rhei innovations.

Kramer advances its integrated AV ecosystem with new AVoIP, Signal Management, and Panta Rhei innovations. Kramer, the leading company in audio-visual experiences, will unveil major additions to its integrated AV ecosystem at InfoComm 2026, introducing new Signal Management, AVoIP, Audio, RF, and Panta Rhei innovations designed to simplify deployment, improve operational efficiency, and support evolving hybrid and secure AV environments. As organizations continue to modernize meeting spaces, classrooms, and secure environments, AV and IT teams increasingly require solutions that combine flexibility, scalability, simplified management, and interoperability across growing technology ecosystems. At InfoComm 2026, Kramer will showcase how its latest innovations help address these challenges through integrated technologies spanning Signal Management, AV-over-IP, centralized management, collaboration, audio, and connectivity. Advanced Signal Management for Hybrid Spaces Kramer will showcase its latest Signal Management innovations, including advanced matrices, extenders, switchers, and all-in-one presentation systems designed for hybrid collaboration and learning environments. A major highlight is the new MTX3-44-PR-PRO, a premium all-in-one presentation matrix combining video switching, USB routing, DSP, Dante audio networking, amplification, multi-view, video wall processing, and H.264/5 streaming into a single integrated platform. Together with the flagship MTX3-88-PR-PRO, Kramer's all-in-one presentation solutions are designed to reduce system complexity, required cabling and potential points of failure, simplify installation, improve reliability, and deliver hybrid-ready AV management for advanced presentation environments. Kramer will also showcase its expanding HU ecosystem, including the MTX3-42-HU, designed to bring HDMI, USB-C, and USB together into a unified switching and extending platform built for modern hybrid environments. Expanded AVoIP Ecosystem In the AVoIP domain, Kramer will showcase its complete portfolio of 1G and 10G AV-over-IP solutions designed for scalable, enterprise-grade AV distribution across corporate, education, command-and-control, and large venue environments. The showcase will feature the expanded KDS-17 ecosystem, including the new KDS-17 Lite and KDS-17 Wall Plate encoder solutions designed to simplify deployment and expand AVoIP adoption across a wider range of environments. The KDS-17 Lite enables organizations to deploy Kramer's AVoIP platform in more cost-sensitive spaces while maintaining interoperability with the broader KDS-17 ecosystem, helping customers standardize AV-over-IP infrastructure more efficiently across enterprise, education, and multi-room deployments. Kramer will also demonstrate its SDVoE-based ZyPer4K-XSE platform for high-performance 10G environments requiring ultra-low latency, advanced multi-view capabilities, and high-resolution video distribution. In addition, Kramer will showcase new RF and wireless AV solutions designed to leverage existing coax infrastructure for efficient, flexible, and scalable AV extension and distribution across enterprise, education, hospitality, and large venue environments. Panta Rhei: AI-Enabled Management and Dante Integration Kramer will showcase significant new capabilities within Panta Rhei, its Audio-Visual Ecosystem Platform for centralized monitoring, management, automation, and orchestration of AV environments. Built as a device-agnostic, IT-ready platform, Panta Rhei enables organizations to centrally manage, monitor and automate AV environments across any IP-connected device through secure cloud or on-prem deployments. A major new capability being demonstrated at InfoComm 2026 is DAPI - Dante API integration - enabling organizations to manage Dante audio workflows through integration with control systems. By allowing Panta Rhei Site Agent to function as a Dante Gateway, the capability automatically discovers Dante devices and exposes standardized APIs that simplify Dante routing, management, and end-user audio control across distributed AV environments. This integration enables organizations to more easily incorporate Dante devices into broader room automation and control workflows while simplifying centralized management and operational consistency across multiple spaces. Professional Audio and Connectivity Solutions Kramer will also showcase its growing portfolio of professional audio solutions, including new passive and Dante-powered ceiling, wall-mounted, and pendant speakers designed for enterprise, education, and public-space deployments. The booth will additionally feature Kramer's comprehensive portfolio of USB-C and HDMI connectivity solutions, including active and passive cables, retractable cable systems, and TBUS tabletop connectivity solutions designed for modern collaboration environments. "At InfoComm 2026, we're expanding Kramer's AV ecosystem with technologies designed to make modern AV environments more connected, intelligent, and operationally efficient," said Dorit Bitter, Chief Product & Technology Officer. "Our latest innovations combine advanced AV technologies with IT-ready infrastructure, centralized orchestration, and open integration capabilities that help organizations standardize deployments, simplify operations, and deliver better user experience across increasingly complex environments." Kramer will showcase these technologies and live demonstrations at Booth C8159 during InfoComm 2026. About Kramer Kramer audio-visual experiences power creativity, collaboration, and engagement. From signal management to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio-visual experiences that are more engaging, more inclusive, and more connected than ever before. Headquartered in Tel Aviv, Israel, with locations around the world, Kramer's audio-visual experts are designing the future of engagement technology Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer's intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they're far apart. www.kramerav.com Contact details Bees Buzz Public Relations Ltd (44) 1728 768118 beesbuzzpr.com

Digital Signage Today
May 26th, 2026
Kramer showcasing peaker portfolio at InfoComm.

Kramer showcasing peaker portfolio at InfoComm. Photo: Kramer May 26, 2026 Kramer will showcase its expanded installed-audio speaker portfolio for the first time in the U.S. at the upcoming InfoComm industry event. The portfolio combines PoE-powered Dante and passive models across ceiling, wall-mounted and pendant form factors, according to a press release. "For many integrators, the challenge is not choosing a single speaker. It's building a practical family they can use across meeting rooms, classrooms, hospitality spaces and open-ceiling environments without starting from scratch every time," Dorit Bitter, chief product and technology officer at Kramer. The ceiling speaker lineup spans compact and mid-size models designed for quick integration into suspended or hard ceilings. Wall-mounted models allow integrators to direct sound exactly where it is needed - minimizing spill into adjacent zones while maintaining consistent tonal balance.

Feintuch Communications
Jul 28th, 2025
Kramer Introduces Online Quiz to Help Integrators Select the Most Appropriate AVoIP Product Choices

CLINTON, N.J., July 28, 2025 - Kramer, a recognized provider of audio-visual solutions, today launched AVoIPQuiz.com, an online quiz designed to assist integrators and system managers in quickly identifying suitable Kramer AVoIP products for a variety of common applications.

AV.technology
Jul 23rd, 2025
Latest Kramer Australian Release

Kramer has announced the Australian availability of its new MTX3-88-PR-PRO all-in-one matrix, bringing unrivalled high-performance video processing and scaler-based clean switching capabilities to a variety of settings, including corporate, educational, government and more.

PressVP
Mar 31st, 2025
Kramer get iconic with new range of USB-C cables

(Amsterdam, March 31, 2025) Kramer, the leading company in audio-visual experiences, has announced a new range of labeled USB-C Cables to streamline Pro AV system installation and maintenance for integrators and end-users.

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