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Overview
Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.
About Kyra
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
Series A
Total Funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017
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Simplify's Take
What believers are saying
- A $15 million Series A funded Kyra Platform expansion in 2022.[9][13]
- The platform tracks hundreds of millions of creators and billions of data points.[6][8]
- Enterprise brands already use Kyra for measurable, scaled influencer campaigns.[2][3][10]
What critics are saying
- TikTok policy changes would hit Kyra's core short-form campaign business.[9][10]
- AI influencer tools commoditize agency fees and pressure margins.[11][7]
- Brand confusion with FUTR Studios' Kyraonig weakens search and partnership visibility.[1][3]
What makes Kyra unique
- AI-powered influencer marketing blends proprietary data with creator specialists.[1][4]
- End-to-end campaigns cover sourcing, production, management, and performance insights.[2][4]
- Kyra targets enterprise brands through TikTok and Gen-Z-focused social content.[9][10]
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Funding
Total Funding
$22.3M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Remote Work Options
Paid Vacation
Flexible Work Hours
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Phone/Internet Stipend
Home Office Stipend
Meal Benefits
ParentAL?
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Parental Leave
Tuition Reimbursement
Professional Certification Support
Training Programs
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%Indyverse has announced its collaboration with Kyra.
To leverage its reach, Indiantelevision has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”
To leverage its reach, Agencymasala has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”
To leverage its reach, Mymobileindia has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”
Kyra, a London, UK-based creator economy company, raised $15M in Series A funding. The round was led by Bonnier Ventures, with participation from LionTree, Torch Capital, GMG Ventures and Firstminute Capital
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About Kyra
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
Series A
Total Funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017
Kyra is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today