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Overview
Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.
About Kyra
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
Series A
Total Funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017
Simplify's Take
What believers are saying
- Series A funding of $15M from Bonnier Ventures enables scaling and competition with larger agencies.
- Programmatic influencer marketing demand grows as brands seek data-driven alternatives to manual sourcing.
- Virtual influencer partnerships via Indyverse represent emerging revenue stream in synthetic creator segment.
What critics are saying
- US TikTok ban eliminates primary platform, crippling 70% of Gen-Z campaigns within months.
- Hashtag Paid's AI platform undercuts Kyra with 40% lower fees, eroding agency margins.
- Meta prioritizes AI-generated creators over human influencers, reducing TikTok-sourced talent effectiveness by 50%.
What makes Kyra unique
- AI-powered creator matching combined with human curation differentiates Kyra from fully automated platforms.
- End-to-end campaign management with custom data-driven reporting addresses brand attribution and multi-platform tracking gaps.
- Focus on Gen Z audiences through authentic storytelling aligns with performance-based influencer marketing priorities.
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Funding
Total Funding
$22.3M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Remote Work Options
Paid Vacation
Flexible Work Hours
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Phone/Internet Stipend
Home Office Stipend
Meal Benefits
ParentAL?
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Parental Leave
Tuition Reimbursement
Professional Certification Support
Training Programs
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↓ -1%Indyverse has announced its collaboration with Kyra.
To leverage its reach, Indiantelevision has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”
To leverage its reach, Agencymasala has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”
To leverage its reach, Mymobileindia has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”
Kyra, a London, UK-based creator economy company, raised $15M in Series A funding. The round was led by Bonnier Ventures, with participation from LionTree, Torch Capital, GMG Ventures and Firstminute Capital
Kyra is Hiring for 8 Jobs on Simplify!
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About Kyra
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
Series A
Total Funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017
Kyra is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today