L2T announces GEO tactics and LLM Reporting to drive dealership visibility in AI Search. Jun 15, 2026, 14:00 ET CHICAGO, June 15, 2026 /PRNewswire/ - Leading automotive ad tech company L2T has expanded beyond traditional Search Engine Optimization (SEO) to help dealerships stay visible across AI-powered platforms like ChatGPT and Google AI Overviews. Updates include advanced LLM reporting, unified SEO and Generative Engine Optimization (GEO) packages, and a standalone GEO offering. As consumer behavior shifts toward conversational and AI-assisted search, L2T is helping dealerships adapt in real time. The expansion of GEO and LLM reporting marks a major step in future-proofing dealership marketing in an AI-first landscape. "AI is fundamentally changing how consumers research and choose dealerships," said David Weisman, VP of Operations at L2T. "With GEO and LLM reporting, we're giving dealers the tools they need to understand and improve their presence in this new environment." LLM Reporting Brings Insights into AI Search Performance L2T's insights engine provides transparency into how dealerships appear across LLMs, enabling more competitive, data-driven optimizations. Dealers can monitor: * AI Overview keyword strategy and citation count * Referral traffic from leading LLMs * Brand sentiment in AI search results * AI market share vs. competitors * Prompt visibility A Unified Approach to SEO and GEO: L2T integrates GEO into its SEO packages, helping dealerships appear in both AI-generated answers and traditional search results. By embedding GEO directly into existing strategies, dealerships can compete across both environments without separate investments. Advanced strategies include llms.txt implementation, GEO-optimized schema, and GenAI-driven content creation - building on SEO foundations to increase discoverability and drive more traffic. Review management tactics have also been enhanced to inform positive brand sentiment in AI results. Standalone GEO Delivers AI-First Visibility: For dealerships working with another SEO provider or looking to accelerate AI search performance, L2T's standalone GEO offering provides a focused, scalable solution. This package prioritizes LLM visibility through enhanced content strategies, prompt optimization, and competitive monitoring, helping dealerships appear more often in AI-generated answers, influence shopper decisions earlier, and stand out in an increasingly competitive digital landscape. Ready to understand and improve how your dealership shows up in AI search? Connect with L2T to unlock your GEO strategy today. SOURCE L2T

Inside L2T's dashboard upgrade: consumer reporting meets AI intelligence. Apr 13, 2026, 15:35 ET Dealers boost marketing efficiency with agentic AI and full-funnel conversion visibility. L2T is excited to introduce major upgrades to our Performance Dashboard. EVANSTON, Ill., April 13, 2026 /PRNewswire/ - Highlights include Sam, our agentic AI that autonomously surfaces actionable insights to drive smarter marketing decisions for dealers. Plus, our new consumer journey reporting delivers a unified view of omni-channel performance, making it easy to see what's working and where real value is being driven. Together, these enhancements empower L2T and dealers to act faster and market more efficiently. Sam is built directly into each dashboard page, analyzing dealership data, L2T benchmarks, and market trends. Through automated pattern recognition and attribution modeling, Sam identifies performance drivers and flags opportunities. It then recommends targeted optimizations to improve ROI - reducing time spent on manual analysis and accelerating strategic execution. Powered by AudiencePlus, our consumer journey reporting tracks performance and resolves consumer identities across channels, providing a complete view of the path to purchase. Dealers gain visibility into the highest-performing conversion journeys while identifying high-intent customers and activating rich, profile-level insights to drive personalized, high-impact outreach. For dealers, the combination of journey-level visibility and Sam's agentic AI means less guesswork and faster action: "With these upgrades, dealers see the full picture of their marketing performance and know exactly how to boost conversions and improve ROI. The journey mapping connects every touchpoint to real revenue, and Sam helps turn that insight into clear actions that drive stronger results." - David Weisman, VP of Operations. Additional enhancements to our Performance Dashboard include unique data visualizations, customizable layouts, and an AI-powered widget creation tool. These capabilities turn guesswork into precision, empowering dealers to deploy budget where it drives maximum impact. Ready to see it for yourself? Schedule a Performance Dashboard demo today. L2T brings more than 20 years of automotive digital experience to retailers. The company's proprietary AutoQuity(TM) technology powers a robust suite of digital products and stands as one of the premier digital marketing solutions in the automotive industry. Partnering with thousands of dealers, including the largest groups in the country, and 10 OEM-certified programs, L2T helps dealers build awareness, engage customers, and generate leads. SOURCE L2T